‘Model commuters’ ads by @GeorgePattsYR: model art direction

Loved the design and art direction in these ads for Public Transport, Victoria. They pass the first test of advertising: noticeability – you just cannot ignore these ads. And they transport you to the actual setting of a train even in a static medium like print. Brilliant.

Agency: GPY&R

The ads drive home the point in a subtle yet memorable manner. For a minute I was left wondering if these were actual installations inside a train. Also isn’t it wonderful when design & art direction lifts an advertising idea?