ArchiveFebruary 2015

Land Rover Valentine’s Day gift: how brand love is earned


Iconic status, brand loyalty based on true love for the brand is a rare in the world of brands. We have a transactional equation with most brands we deal with and aren't really emotionally attached to them. Except a handful, perhaps. Land Rover is one such brand which has a huge fan following, loyalty and 'likeability'. But how do these brands strengthen such equations? Of course it starts with a...

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Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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