ArchiveAugust 2015

Newspapers work in UK: when an industry comes together

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An interesting campaign promoting the benefits of newspapers is underway in the UK. Six of the leading UK newspaper brands have come under one umbrella to ‘remind people of the unique role newspapers play for advertisers, readers and society’. They have the numbers to back the claim that newspapers ‘still command a remarkable level of attention and influence’. However...

Splendid, HDFC and more: creative ideas of the week

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Between bookmarked sites and subscribed feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 28th August 2015. Splendid Dark Chocolate What a twisted way of selling dark chocolate! It is believed that dark chocolate is an adult taste and even among adults, an...

Tiny Dancer and more: creative ideas of the week

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Between bookmarked sites and subscribed feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 21st August 2015. It was a slow news week for me as far as spotting interesting creative ideas, or maybe I missed out on a few. Here are the ones which caught my eye: Tiny...

Independence day topical ads and brands: fear of missing out

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If you live in India, you could not have missed the ‘topical’ ads from brands with an Independence Day message. Virtually all brands – from bathroom fittings to durables, Chinese & Korean brands included carried out an ad linked to the day. As Brand Equity pointed out, ‘Independence Day brings out the worst in brands‘. I can’t fathom the ROI brand teams...

Amazon Prime, Trivial Pursuit and more: creative ideas of the week

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Between bookmarked sites and subscribed feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 31st July 2015: Amazon Prime’s TV spot, a print campaign for Trivial Pursuit and more.  Amazon Prime Sweet film which drives home the point that Amazon Prime has...

W+K creates interactive Instagram game for @oldspice

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Came across this innovative new campaign on Instagram for Old Spice. We’ve seen brands conducive to great visuals (food, travel, fashion) place great looking visuals on Instagram. Here’s a campaign which not only places impactful visuals but cleverly uses the tagging function of Instagram. In the first image below, there are two accounts tagged; clicking on any one leads to another...

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