ArchiveAugust 2015

Splendid, HDFC and more: creative ideas of the week

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Between bookmarked sites and subscribed feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 28th August 2015. Splendid Dark Chocolate What a twisted way of selling dark chocolate! It is believed that dark chocolate is an adult taste and even among adults, an...

Tiny Dancer and more: creative ideas of the week

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Between bookmarked sites and subscribed feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 21st August 2015. It was a slow news week for me as far as spotting interesting creative ideas, or maybe I missed out on a few. Here are the ones which caught my eye: Tiny...

Independence day topical ads and brands: fear of missing out

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If you live in India, you could not have missed the ‘topical’ ads from brands with an Independence Day message. Virtually all brands – from bathroom fittings to durables, Chinese & Korean brands included carried out an ad linked to the day. As Brand Equity pointed out, ‘Independence Day brings out the worst in brands‘. I can’t fathom the ROI brand teams...

Amazon Prime, Trivial Pursuit and more: creative ideas of the week

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Between bookmarked sites and subscribed feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 31st July 2015: Amazon Prime’s TV spot, a print campaign for Trivial Pursuit and more.  Amazon Prime Sweet film which drives home the point that Amazon Prime has...

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bhatnaturally

Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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