An interesting campaign promoting the benefits of newspapers is underway in the UK. Six of the leading UK newspaper brands have come under one umbrella to ‘remind people of the unique role newspapers play for advertisers, readers and society’. They have the numbers to back the claim that newspapers ‘still command a remarkable level of attention and influence’. However, what stood out for me was the articulation of consumer behaviour today: We live in an…
Between bookmarked sites and subscribed feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 28th August 2015. Splendid Dark Chocolate What a twisted way of selling dark chocolate! It is believed that dark chocolate is an adult taste and even among adults, an acquired taste. Israeli brand, Splendid wickedly asked a bunch…
Between bookmarked sites and subscribed feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 21st August 2015. It was a slow news week for me as far as spotting interesting creative ideas, or maybe I missed out on a few. Here are the ones which caught my eye: Tiny Dancer – John…
If you live in India, you could not have missed the ‘topical’ ads from brands with an Independence Day message. Virtually all brands – from bathroom fittings to durables, Chinese & Korean brands included carried out an ad linked to the day. As Brand Equity pointed out, ‘Independence Day brings out the worst in brands’. I can’t fathom the ROI brand teams expect or track out of such activities. A simple, ‘how does this advert…
Between bookmarked sites and subscribed feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 31st July 2015: Amazon Prime’s TV spot, a print campaign for Trivial Pursuit and more. Amazon Prime Sweet film which drives home the point that Amazon Prime has ‘Millions of ways to save the day, delivered in one…
Came across this innovative new campaign on Instagram for Old Spice. We’ve seen brands conducive to great visuals (food, travel, fashion) place great looking visuals on Instagram. Here’s a campaign which not only places impactful visuals but cleverly uses the tagging function of Instagram. In the first image below, there are two accounts tagged; clicking on any one leads to another panel with the description acting as copy. You awaken in a dark cave. In…