Every week I attempt to publish a curated list of best new creative ads. Occasionally I share views on trends in the ad industry. This week, new creative ads from Apple for Mac Mini, a Rakshabandhan related ad from Zomato and more. Snickers: behaving like a troll Ad campaigns based on a universal consumer insight lend themselves better to a creative idea. In Snickers the insight is that ‘in-between meal hunger makes us irritable and…
Every week, I attempt to share a curated list of best new creative ads. Getting an ad noticed is itself…
Every week, I attempt to share a curated list of top new creative ads. Such ads pass the first test…
Every week, I attempt to share a curated list of best new creative ads. Occasionally I comment on topics relevant to the ad industry. In this week’s creative compilation: ads from IKEA in Belgium, Cadbury in India and more. IKEA: price per moment I have long argued that value for money is mistakenly attributed to be something that is affordable and packs in some features that are available at a higher price point. You see…
A weekly compilation of best new creative ads is my small tribute to ad agency teams. Ad agencies are expected…
Every week I attempt to curate a list of top new creative ads. It’s a small tribute to the efforts…
In the wake of some dodgy work being rewarded at Cannes, the old debate about scam ads has cropped up…
Bullz-I, a firm in the ‘business of finding and developing business leaders’ has posted an interesting article in its blog.…
Nowadays it is common to spot articles bashing ‘content marketing’ as a discipline. The common grouse with such articles is:…
At the recent WWDC, Apple announced several products, including the next Mac OS X (Mavericks), a new Mac Pro and…
So Apple managed to sell virtually everything (albeit a relatively small quantity) that they shipped to India for the iPhone…
Of late, there’s been a discussion in Indian media on the importance of a brand’s country-of-origin in purchase decisions. It…
The proliferation of social media and services that call for your ‘conversation’ has it’s downsides. There are so many of them demanding attention, it is impossible to use or remember more than a handful. There are times when I sign up for some new service only to be told that I have already registered with them a year ago! One such was Posterous, which I have begun to like of late. The reason: it combines…
Ever since they stumbled upon the ‘Sar uthake jiyo’ (not to be confused with the earlier Coke baseline: Sir, uthake…
Every week, I attempt to compile a list of ads which caught my eye in the recent past. Here’s a…
A 2001 TV commercial made for Disney is often shared among agency folks as a classic. The ad, part of…
Ireland’s creative community have gotten together to release a lot of pent up anger and sadness through the medium of the…
Season 2 of The Indian Premier League is yet to get a go ahead from the Indian Government, even for…
To encourage more women to take up sport and physical exercise, Sport England has launched a new marketing campaign, #ThisGirlCan – in the UK. Absolutely loved it.
An ad’s first task is to get noticed. The top creative ads in any era – be it in the pre-digital…
Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of…
The latest entrant in the 50p mint category in India is Fundamint. It seems to peg its differentiation on Indian ingredients like saunf (fennel seeds) and hence the positioning: dil se desi.
Goafest, billed as India’s premier advertising event is in it’s 5th year. Yesterday was the official inauguration of this year’s event in Cavelossim Beach, Goa. This is my first time in Goafest (though I have attended the Ad Club Awards function when it was The Abbys in Mumbai) and was expecting ‘just a big party’ as it was labelled by those told me about previous years’ events. Herewith some impressions.
For most PC users, this could mean nothing. But I have always been fascinated by the beauty of icons used…
There isn’t a dearth of social media experts nowadays. Their key target audience logically are the CEOs and CMOs who…
It sounds like an innocuous headline: Apple announces changes to increase collaboration across hardware, software & services. But what followed…
‘Oh, he is an advertising’. That’s all my dad would say to his friends about my profession. It doesn’t have…
The number of apps on the various app stores is a topic often discussed in tech blogs and even mainstream…
Here’s a confession from an iPhone fan: the Nokia Lumia 800 seems impressive. I think it will help Nokia regain…
I am an accredited app junkie (aside from being an accredited Apple fan) and I have truck loads of apps…
For a majority of computer users in the world [near 100% in India for sure], the words ‘PC’ and ‘Internet’…
A recent post by @famouscampaigns on Instagram showcased two hoardings from Apple: one advertising the iPod in 2000 and the…
This video put together by Neil Curtis is doing the round of tech & Apple blogs. It compresses the entire…
A cursory check about the search term ‘iPhone’ in India over the last 30 days, over at Google Insights for…
Recently, on the back of the Black Lives Matter campaign, Unilever India came under the microscope regarding its skin lightening…