Every week, I attempt to share a curated list of new clutter-breaking creative ads. This week, ads from Uber Eats, The Hindu, Taylors of Harrogate and more. Uber Eats: who could cook at a time like this? Another film starring Gordon Ramsay where he is his rude self and berates people. But instead of feeling cliched the context works as he chides people for cooking food during the FIFA World Cup matches instead of ordering…
Every week, I attempt to share a curated list of top new creative ads. Nike’s ‘rip the script’ and few…
Every week, I attempt to share a curated list of clutter-breaking best new creative ads. This week, ads from Faber-Castell,…
Every week, I attempt to share a curated list of clutter breaking new creative ads. The first and the most important job for any ad is to be noticed. Because an ad can create brand awareness, help in brand sales and all of that only if it is noticed in the first place. In this week’s compilation, emotional ad from Brazil for O Boticário, quirky ad for Flipkart SASA LELE and more. O Boticário: Mother’s…
Every week, I attempt to share a curated list of best new creative ads. This week: Flipkart SASA LELE sequel…
Every week, I attempt to curate a list of best new creative ads. View my weekly archive and an occasional…
A majority of ads go un-noticed. That’s a worse state to be in than being noticed and disliked. An ad…
Recently, on the back of the Black Lives Matter campaign, Unilever India came under the microscope regarding its skin lightening…
Vicks Vaporub is one of those iconic brands with a strong emotional connect. It’s unique smell, brand colours, packaging and…
If it is legal to manufacture it should be legal to advertise it – that’s the argument put forth when…
Great design is often the only moat against competition. It allows for a brand to command loyalty and price premium.…
‘We’re not in the advertising business anymore’ – said Sir Martin Sorrell in the context of advertising business needing new…
When I first read about an FMCG company asking media agencies to pay for a pitch (on a Twitter feed of a well known media personality in India), I couldn’t believe what I read. And then the news reports confirmed it: Reckitt Benckizer called for media agencies to pitch for their business by paying a pitch fee and committing to return 2.5% of the commission they (the media agencies) receive from media. There has been…
Every week I attempt to share clutter-breaking creative ads. The common thread across all such ads are that they are…
With the uncertainty surrounding the COVID-19 pandemic, many marketers have turned cautious in their advertising spends. Given the lockdowns, production…
The new Titan ad has an AV-like tone almost, but is bound to top the popularity charts. Aamir, as usual, does a great job.
Myntra, the Bangalore based e-commerce company launched a new TV campaign recently. Created by Happy Creative Services, the TVC ‘juxtaposes…
The advertising for Axe (or Lynx in some countries) has gone a long way in building the brand. It helped…
I have written about this in the past too. The advertising from the Gulf region is getting remarkably slicker both…
Another brand joins the league of logo-changers (Canara Bank, Hutch). According to the company press release, “its inspiration emerges from…
I’ve seen tonnes of campaigns on ad blogs like Ads of the World where a concept is executed across 4…
Every week, I attempt to share a compilation of creative ads. Breaking through the clutter and getting noticed by the…
Reference to advertising research in Pandeymonium and a response in Brand Equity triggered some thoughts about the topic. When in…
Noticed the new Frooti creatives via a billboard recently and thought it was striking. Even in that fleeting medium the visual and the branding was clutter-breaking. First rule of advertising passed. My view on the overall work is that it is highly noticeable and showcases the new design very well.
‘Solve Problems. Don’t build ideas’ is the advice given to startups. Makes eminent sense and that’s where foreign language translation…
By now, you must have read about the ad featuring Kendall Jenner created for Pepsi by their in-house agency, Creators…
I had written about the Carlton Skytroopers ad and other big beer ads earlier. The brand recently implemented an idea…
The death of Mita Diran, a copywriter at Y&R Indonesia, got widely reported in ad industry magazines recently. She reportedly…
It sounds like an innocuous headline: Apple announces changes to increase collaboration across hardware, software & services. But what followed…
OK, here’s one more attempt to convince the huddled masses about the superiority of the iPhone and why they should…
Last week, football icon Cristiano Ronaldo triggered truck loads of media coverage when he pushed away two bottles of Coke…
My post on the Nike Bleed Blue campaign evinced an interesting question from @beastoftraal. In the ensuing debate, the counter point about the campaign was that its all too easy to make case studies of campaigns that succeeded due to external factors (read, India winning) and that we unfairly bury the effort that goes into a failed campaign.
Apple made a whole of product announcements and showcased several videos at yesterday’s Keynote. Among the videos (reactions to iPhone…