Every week, I attempt to share a curated list of best new creative ads. This week: Flipkart SASA LELE sequel for it sale, KitKat ‘Break Mode’ packaging, a theme ad for Hornbach, a DIY & home improvement retailer from Germany, ChatGPT and more. Flipkart: SASA LELE is back As I said about Flipkart’s 2025 sale ad, it’s a tough brief’. Most sale ads from aggregator brands are merely a display of a catalogue especially in…
Every week, I attempt to curate a list of best new creative ads. View my weekly archive and an occasional…
I attempt to share a curated list of clutter-breaking creative ads, every week. This week, lovely ads from ChatGPT, Legora…
Every week, I attempt to share a curated list of best new creative ads. This week: ads for Volkswagen from Paris, a branding project from Brazil and more. Volkswagen: We didn’t invent anything Automobile category advertising is full of cliches. Montage shots of the vehicle’s exteriors and interiors and that’s that. That’s why I like ads which highlight a car’s feature and cue the benefit respecting the intelligence of the audience. A new campaign for…
Every week, I curate a list of clutter breaking creative ads. This week, a uproariously funny new Thai ad for…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
If you worked in an ad agency in the early 90s, like I did, you are sure to have come…
One of the lessons early on in my career was about the role of advertising and distribution. We learnt that…
Design and Art Direction (D&AD, formerly known as British Design & Art Direction) is a British educational charity which exists…
The dictionary defines stratagem as: noun: a plan or scheme, especially one used to outwit an opponent or achieve an end: a series of devious stratagems.• [ mass…
The fundamentals of marketing communications is believed to be the same, be it in the traditional media world or the…
In ad agencies, it is pretty common to review the creative work, on the day of the big meeting with…
The Micromax Turbo teaser was not a teaser in the classical sense – everyone new what was coming. The expectation was more about what the reveal ad would be like and the features of the phone. When it comes to teaser ads I have always felt that in most cases the reveal does not live up to the hype or expectations created by the teaser. The teaser usually evokes a ’so much hype for just…
Just when I thought that there are still some places where one is safe from advertising messages, I saw this:…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
The official YouTube channel of Cartier describes their new TV commercial thus: Discover the new Cartier film, a journey between…
‘People read what interests them. Sometimes its an ad’ is part of a famous quote by advertising legend Howard Gossage…
Advertising pundits propound the theory that the first rule of good advertising is: noticeability. It makes sense – if your…
I’ve seen tonnes of campaigns on ad blogs like Ads of the World where a concept is executed across 4…
A small collection of (lesser known?) Indian print ads from the early ’90s to early 2000. I don’t have the…
Add this to the mysteries of the world, but I have been invited by the good folks at Smoking Apples…
Couldn’t stop thinking about this ever since I read the article at Campaign India and saw the ad. I have…
No other subject (apart from increments, perhaps) generates as much heat in an advertising agency as the Creative Brief. While…
While a handful of brands paid millions to be associated with the ICC Cricket World Cup 2011, for me the clear winner was Nike Cricket. Some brands had their fair share of high decibel campaigns – Pepsi’s Change the Game, for instance. And then there were others who force fitted their business association in ads. What worked for me?
Ashu Mittal, a photographer and self confessed Instagram addict, wrote a lovely post: ‘Don’t hate Instagram but embrace it’. The…
There isn’t a dearth of social media experts nowadays. Their key target audience logically are the CEOs and CMOs who…
‘Is comparative advertising dead?’ asked an article recently. The thrust of the argument was that: – product differentiation is dead…
Recently I came across a post on LinkedIn which listed key ‘differences’ between branding and marketing. The post got a…
Competitive advertising can be fun. The Times of India fired the first salvo against The Hindu in Chennai recently. In…
The comments section of news articles and blogs have been around for a while now. The intention behind providing an…
Tech and marketing pundits may provide a list of reasons for iPad’s success: creating a new market, it’s pricing, form…
I recently attended Zee Melt, a marketing & advertising conference. I shared my notes and observations through a blog post…
I quite like the new Snapdeal logo. It makes for an attractive app icon (mobile being an important part of…
Traditionally, ‘value for money’ in the branding world is associated with an inexpensive brand, even a cheap one. Usually the…