The Nike Better World campaign has been doing the rounds of ad blogs, since Jan’11. What I liked about the campaign was the attempt to go beyond mere claims and provide ‘real’ proof. The center piece is a beautifully written TV spot made entirely of ‘recycled’ footage from earlier Nike ads. Brilliant. The website provides information on several initiatives of Nike which make the world ‘better’: Each Nike 2010 World Championship Football jersey is made…
The idea of creating a TV spots based on tweets and air them within 24 hours is a novel one. The idea will be…
There was a time when MTV used to play English music videos through the day. I guess its the pressure of marketing and giving…
Twitter-related marketing activities are getting more audacious. Creating hashtags and promoted tweets are so um…er…2009. Kraft Foods and Crispin Porter + Bogusky have created a campaign urging people to tweet using the words Mac & Cheese. The big idea? Kraft and the agency will pick 5 tweets, and write and shoot ads based on them this afternoon. All the filming is taking place in a studio with multiple sets in Los Angeles. One of the…
The print ads I like are of several kinds: long copy ads, those that convey a single line telegraphic message and those which tell…