Every week, I attempt to share a curated list of top new creative ads. This week: ads from StableMoney, s.Oliver, Uber Eats, AXA and more. It’s a small tribute to ad agencies – getting an ad noticed is no mean feat and in today’s cluttered world, even more creditable. Stable Money: badhte jao India loves fixed deposits. For decades it has been the default investment option especially when one earns a relatively large amount. It’s…
Every week, I attempt to share a curated list of clutter-breaking new creative ads. Most ads are ignored – a…
Every week I attempt to publish a curated list of best new creative ads. Occasionally I share views on trends…
Every week, I attempt to share a curated list of best new creative ads. Getting an ad noticed is itself a big achievement. Only a handful of ads are noticed and then appreciated, discussed or shared. In this week’s compilation: ads from Flipkart, Channel4 of UK and more. Flipkart & Netflix: entertainment ka pardah Earlier this year, Flipkart announced a partnership that enables Flipkart Plus members to earn a Netflix Mobile Plan every month through…
Every week, I attempt to share a curated list of top new creative ads. Such ads pass the first test…
Every week, I attempt to share a curated list of best new creative ads. Occasionally I comment on topics relevant…
Agency: McCann As expected, Dumb Ways to Die, created for Melbourne Metro, won big at Cannes Lions, 2013. It gained…
While a handful of brands paid millions to be associated with the ICC Cricket World Cup 2011, for me the clear winner was Nike Cricket. Some brands had their fair share of high decibel campaigns – Pepsi’s Change the Game, for instance. And then there were others who force fitted their business association in ads. What worked for me?
Advertising funds much of the media business. Even back in the pre-digital era it was acknowledged that the cover price…
In advertising & marketing circles, there is unlikely to be an universally agreed definition of ‘insight’. Yet, it is common…
Many have written about the recent incident involving Indigo Airlines from the POV of public relations and brand imagery. A…
Google currently shows millions of results for the search term ‘content marketing’. Many of them provide useful tips and hacks…
The new TVC for Parle Agro’s baked munchies, Hippo, is creating some buzz. A majority of people have reacted with positive comments. In a highly competitive category, the ‘root cause of all evil is hunger – appease hunger with Hippo’ proposition is being seen as unique. Agency: Creativeland Asia The brand name Hippo, the packaging, communication and the planned surround ideas seem to follow a similar pattern seen in the earlier work from the Parle Agro-Creativeland…
Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many…
When pundits say that the ‘good old 30-second commercial is dead’ many old-schoolers in advertising point to the ever growing…
We are now in the ‘post-event critique’ phase of the Apple launch, with every element of the launch event and…
Campaigns that break out of well established category codes are quite rare. Over the years categories like ice creams, telecom,…
The debate about the merits & de-merits of accessing social media networks in the office has been raging for a while. For an AE in a typical mainline, mass media dependent agency, it presents a unique dilemma.
An interesting article here about the much acclaimed ‘Voyeur’ work for HBO, created by BBDO, New York.
Since the breakout of SARS, it’s been boom time for hand sanitizer brands. Their creative propositions have usually been generic…
Here’s a brilliant new marketing effort from Tide. It started with a TVC for Tide to Go, a stain remover…
The description over at YouTube says: Tata Sky+ HD’s latest TVC is the longest TV commercial (with a run time…
For thousands of people this Christmas, their must-have gift is far more vital than the latest gadget or toy. Agency:…
Google’s purchase of Motorola Mobility has been hailed as an excellent strategic move. Pundit’s have praised Google for outwitting Apple…
There was a time when news was what we read in the papers about events which happened the previous day.…
Nowadays it is common to spot articles bashing ‘content marketing’ as a discipline. The common grouse with such articles is:…
In June 2012, Twitter aired its first TV commercial which ended with the hashtag #NASCAR. It was essentially showing brands how…
This is a guest post by Anand Narasimha. Anand is Dean & Professor of Marketing at IFIM Business School, Bangalore.…
Jerry Seinfeld hit out at the advertising industry while giving an acceptance speech at the Clio Awards last month. Oh,…
The residual image of ‘Apple Keynote’ in most people’s minds is likely to be that of a large visual of…
I noticed at least 10 people carrying a Samsung Note today, in a span of couple of hours. They were…
Not surprisingly the launch of the new iPad has been a relatively muted affair in India. The friendly pricing may…
For a majority of computer users in the world [near 100% in India for sure], the words ‘PC’ and ‘Internet’…
The Bajaj V is perhaps one of the best brand ideas of recent times. Of course it remains to be…
It is no secret that marketing & advertising is not held in high esteem when it comes to professions. A…