Adobe, iPhone 11, McDonald’s and more: creative ads of the week

In my last week's compilation, I missed out on a couple of charming Super Bowl spots, notably from Jeep and Google. Aside from them, here are a few creative ads which caught my eye this week. McDonald's: late night Visual puns using elements strongly associated with the brands are not new to McDonald's - as… Continue reading Adobe, iPhone 11, McDonald’s and more: creative ads of the week

6 top creative ads of the week: Alexa, #GoodAtLife, @MumbaiPolice and more

Every week I attempt to share clutter breaking creative ads. As many pundits have pointed out, the real test of an ad is its noticeability. If it is not noticed, everything else - the strategy & creative process and media investments are just of academic interest. Here are a few picks from this week: Alexa:… Continue reading 6 top creative ads of the week: Alexa, #GoodAtLife, @MumbaiPolice and more

Heineken, KitKat, Swiggy and more: creative ads of the week

Every week, I attempt to share a few clutter breaking creative ads which caught my attention. Over the last ten years, I have shared views on topics pertaining to advertising too. Here's my collection for the week ending January 17, 2020: Heineken: Daniel Craig vs James Bond When you have to use a celebrity like… Continue reading Heineken, KitKat, Swiggy and more: creative ads of the week

6 top creative ads of the week: @turbotax @SingleCare and more

Every week I attempt to share a compilation of compelling creative ads. Aside from such compilations, I write about topics pertaining to branding & advertising once in a while. Here are some clutter breaking ads which caught my the week ending January 3, 2020. TurboTax: all people are tax people 'Tax filings made easy' is… Continue reading 6 top creative ads of the week: @turbotax @SingleCare and more

Burger King, @booking and more: 3 creative ads of the week

Noticeability is the first test any advertisement has to pass. Research shows that a majority of ads go un-noticed thus leading to huge waste of marketing investments. Only a handful of ads get noticed and more importantly are recalled or remembered. Every week I attempt to share a few clutter-breaking creative ads. Here are a… Continue reading Burger King, @booking and more: 3 creative ads of the week