Every week, I attempt to share a curated list of clutter-breaking best new creative ads. This week, ads from Faber-Castell, Air Transat, Stella Artois and more. Faber-Castell: shot on Faber-Castell It’s always tricky when one brand rides piggyback on another brand’s famous campaign idea. You can end up paying for that brand’s advertising and visibility. In this campaign, Faber-Castell mimics the visual style of the famous ‘Shot on iPhone’ series. The twist? The image is…
Every week, I attempt to share a curated list of clutter breaking new creative ads. The first and the most…
Every week, I attempt to share a curated list of best new creative ads. This week: Flipkart SASA LELE sequel…
Every week, I attempt to curate a list of best new creative ads. View my weekly archive and an occasional point of view on the business of advertising. This week: ads from Apple, Vaseline, Burger King and and more. Dutch Barn: million pounds Very few brands have a sharply defined personality and use it consistently. Actor Ricky Gervais has cultivated an image of an irreverent, outspoken comedian who often speaks uncomfortable truth and calls out…
I attempt to share a curated list of clutter-breaking creative ads, every week. This week, lovely ads from ChatGPT, Legora…
Every week, I attempt to share a curated list of best new creative ads. This week: ads for Volkswagen from…
‘Oh, he is an advertising’. That’s all my dad would say to his friends about my profession. It doesn’t have…
“Is Apple anti-social?” asked Matt Foulger in a recent blog post. The article refers to the culture of secretiveness, bare…
Of late, ads from The Hindu have created a lot of buzz – the previous campaign took a stand against…
Advertising funds much of the media business. Even back in the pre-digital era it was acknowledged that the cover price…
The logo of the newly formed JioHotstar was revealed recently. As with most things creative – advertising, cinema or a…
The best known Super Bowl spot of all time is perhaps the Apple 1984 one. For that era, it was the equivalent of ‘shock and awe’, I guess. Over time, advertising during the event has been a subject of increasing public & media attention. The result: advertisers wanted to outdo each other in getting attention. For a while it was funny. The early spots for EDS, E*Trade, Budweiser (frog), Monster.com (‘When I grow up’), Tabasco…
Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many…
The latest in the Thank You, Mom series of ads for P&G’s Winter Olympic effort premiered on Feb 20th. Touching…
Every day we come across hundreds of commercial messages. Only a handful are memorable. Here are a select few which…
Products which are used only for specific reasons or occasions, naturally run the risk of low usage. Antiseptic creams, adhesive…
Some ads set you thinking long after you have glanced and digested the message. A new for campaign for a…
An update on my Nokia phone installed Nokia Music and along with it the Nokia Music Store (no Mac support…
During the course of a presentation at work, our Planning team had made interesting observations about the average woman in…
Over the last few days tributes have been pouring for Piyush Pandey. His passing away is a great loss for…
The process of creating advertising is not as easy as it might look to the outside world. Creative ads are…
A small collection of (lesser known?) Indian print ads from the early ’90s to early 2000. I don’t have the…
For the uninitiated, one of the things Steve Jobs is known for is his ability to make awesome presentations. His…
Titan Industries, known for its watch and jewellery brands, released an ad which evoked a polarised reaction on social media.…
The ad industry trade portals were abuzz recently on the topic of ageism in advertising following the comments made by…
August 9 was the promised launch date for the iPhone 3GS in India. Nothing has happened since then (‘end Nov,…
Going by the rapid increase in Facebook fan pages from brands, you’d think that ‘I want a Facebook page’ is…
Everyday I check a few portals which publish latest advertising work from across the globe. Needless to say, only a…
A couple of design projects caught my eye of late. One is a set of posters designed by Alan Clarke,…
Going by what I see in trade magazines, there are frequent attempts to find a new definition to advertising of…
The brief to students at The University of Central Lancashire, UK: create packaging for one of 5 the items -…
Sometimes I wish Twitter had patented hashtags and charged brands for using them. Hashtags are everywhere – in Breaking News…
Another new term has entered the new age marketing & advertising vocabulary: moment marketing. It is essentially topical advertising but…
As consumers, how often have we experienced a situation where we remember elements of an ad (such as a key…