Every week, I attempt to share a curated list of clutter-breaking new creative ads. It’s a small tribute to ad agency teams everywhere who manage to get their ads noticed and talked about. This week: outdoor ads from Disney+ ‘Hu Dis’ in Canada, a TVC for Oura Ring and more. Disney+ Canada: Hu Dis ‘New phone, who dis?’ was meme material a few years ago – slang for meaning “who is this?” used in the…
Every week I attempt to share a curated list of clutter-breaking new creative ads. ‘This is Jeep Country’ – celebrating…
Every week I attempt to share a curated list of clutter-breaking new ads. This week: Flipkart’s Gen Z, Big Billion…
Every week, I attempt to share a curated list of top new creative ads. This week: ads from StableMoney, s.Oliver, Uber Eats, AXA and more. It’s a small tribute to ad agencies – getting an ad noticed is no mean feat and in today’s cluttered world, even more creditable. Stable Money: badhte jao India loves fixed deposits. For decades it has been the default investment option especially when one earns a relatively large amount. It’s…
Every week, I attempt to share a curated list of clutter-breaking new creative ads. Most ads are ignored – a…
Every week I attempt to publish a curated list of best new creative ads. Occasionally I share views on trends…
I love short duration ads – the ones which are 20 seconds or under. The ad commercial is in any…
‘People don’t want to have conversations with a beer brand’, said the incomparable @rameshsrivats at a Social Media Week in…
Repartees are always good fun. This anecdote attributed to Winston Churchill is one of the famous ones: Nancy Astor was…
The Indian Premier League (IPL), rife with celebrity ads, is not just a big event in the cricketing calendar but…
Amul has a rare distinction among brands: its hoarding are looked up to, literally. While the magic is in the topical themes and the execution, I recently heard the story behind the campaign – and its a shining example of client-agency relationship.
The debate on the reason-why and effectiveness of parody ads can be seen in ad industry portals of late. Parody ads (or movies) aren’t new. Famous ad campaigns have been spoofed either as a one-off ad or a campaign in the past. Of late there have been a spate of campaigns adopting this route. Swiggy’s Instamart launched a series of ads which were spoofs of other popular ads from the not-so distant or very distant…
‘When the world zigs, zag’ is a rather famous work philosophy of BBH. In travel, food, auto & fashion there…
Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many…
Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many…
Apple Inc., delivered record results for the Oct-Dec’12 quarter and the stock market responded by pulling the stock down dramatically.…
Leading companies in India ‘prefer startups over old agencies for digital ads’ said an article in The Economic Times, recently.…
Apple has doubled down on promoting privacy on the iPhone for years now. The benefit presented is in contrast to…
Promo ads are often given low priority in advertising – you know, the ones offering a comb free or aproduct…
The cheeky (and eminently extendable ) ‘probably the best beer in the world’ line of Carlsberg gets a new twist.…
Many have written about the marketing success and exemplary use of new media in Barrack Obama’s Presidential Campaign. All good.…
It’s been a while since I was really happy about anything that I wrote on my blog. And the urge…
A couple of design projects caught my eye of late. One is a set of posters designed by Alan Clarke,…
Not surprisingly the launch of the new iPad has been a relatively muted affair in India. The friendly pricing may…
In advertising & marketing circles, there is unlikely to be an universally agreed definition of ‘insight’. Yet, it is common…
For many in today’s marketing world, it is fashionable to believe that advertising is anything-but-advertising. Some of the recurring points…
Apple Inc., delivered record results for the Oct-Dec’12 quarter and the stock market responded by pulling the stock down dramatically.…
‘Solve Problems. Don’t build ideas’ is the advice given to startups. Makes eminent sense and that’s where foreign language translation…
Most of the computer users in this universe will wonder what the great deal is about. Some new desktop wallpapers…
The iPhone 3GS was supposed to launch in India on Aug 9th, as announced by Phil Schiller during his Keynote…
I was watching a segment of a TV show on marketing & advertising and heard a global leader of a…
Apple product launches have come to have a predictable nature. First the rumours, then the product leaks, pre-launch hype, launch…