Every week I attempt to publish a curated list of best new creative ads. Occasionally I share views on trends in the ad industry. This week, new creative ads from Apple for Mac Mini, a Rakshabandhan related ad from Zomato and more. Snickers: behaving like a troll Ad campaigns based on a universal consumer insight lend themselves better to a creative idea. In Snickers the insight is that ‘in-between meal hunger makes us irritable and…
Every week, I attempt to share a curated list of best new creative ads. Getting an ad noticed is itself…
Every week, I attempt to share a curated list of top new creative ads. Such ads pass the first test…
Every week, I attempt to share a curated list of best new creative ads. Occasionally I comment on topics relevant to the ad industry. In this week’s creative compilation: ads from IKEA in Belgium, Cadbury in India and more. IKEA: price per moment I have long argued that value for money is mistakenly attributed to be something that is affordable and packs in some features that are available at a higher price point. You see…
A weekly compilation of best new creative ads is my small tribute to ad agency teams. Ad agencies are expected…
Every week I attempt to curate a list of top new creative ads. It’s a small tribute to the efforts…
‘Google it’ – used as a generic term for ‘searching for information on the internet’ has a positive ring to…
Advertising has changed over the years. Or shall we say it has evolved and adapted as it always does, to…
A retail analysis firm recently published a report after studying 160+ US retail chains. In terms of sales per square…
Over the years, there’s been a pattern to the Super Bowl ads – bizarre plot lines, big production values, jaw-dropping computer graphics, humour (slapstick or intelligent), elements designed to be cute and so on. Rik Haslam, Executive Creative Director at RAPP categorises them as Super Satire, Super Serious and Super Silly stories. There is likely to be a pressure to do whatever everyone else is doing – ‘most of the spots look like what we think a Super Bowl spot is supposed to look like’, as this article says. This year too, there have been the regulars – big-scale production values, tear jerkers featuring puppies and so on.
Many claim to have chosen careers which they dreamed of since their childhood days. It is common to hear actors,…
Greeting friends and relatives on special occasions like birthdays, anniversaries and festivals, is an expected social behaviour. Of late, such…
Every week I attempt to share a curated list of best new creative ads. This week too Super Bowl ads dominate the collection including ads from Anthropic for Claude and Uber Eats. Claude: AI brand wars A lot has already been said on social media and about the set of competitive ads released by Claude meant to be aired during the upcoming Super Bowl. By far the sharpest take was this: Ask a civilian which…
Almost every profession has its own trade magazine. Specialist needs and sports have their own magazines too. I am sure…
In my previous job, I had the opportunity of meeting Ed Meyer, the erstwhile Chairman of Grey. I shook hands with him and considered not washing my hands for a week – at Grey, he was God.
The unexpected nature of lottery tickets – the ability to transform the lives of even the most ordinary folks has…
OK, here’s one more attempt to convince the huddled masses about the superiority of the iPhone and why they should…
Love it when advertising finds creative solutions for real business problems for genuine brands (as opposed to creating a wonderful ad for a chiropractor merely with awards in mind), especially in a category which is considered to be rife with boring, ‘templated’ advertising.
Most ads are simply ignored – a fate worse than being disliked. Hence it is said that the most important…
Nice example of typography as visual device. Saatchi & Saatchi, New Zealand have created this campaign for Sanyo’s underwater camera,…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
Advertising is creativity with a commercial angle. Unlike art of art’s sake, advertising has a clear business role to play…
Competitive advertising is an age-old tactic by brand owners. The intent is to create preference for one’s own brand by showing competition in poor light. When is it effective? When a brand with its own positive equity and ‘fan following’ takes on a big brand in the domain. Things can go downhill when a strong brand reacts to a new entrant in the category. The reaction could be to a threat, real or imaginary.
Consumers using brand names as verbs is not new. Google and Xerox are the oft quoted examples in such a…
I was in two minds about visiting the Airtel store in Bangalore last night to check out the response to…
Ireland’s creative community have gotten together to release a lot of pent up anger and sadness through the medium of the…
In an insightful article, The ad industry needs more Simon Cowells, Russel Ramsey , executive creative director at J Walter…
This video put together by Neil Curtis is doing the round of tech & Apple blogs. It compresses the entire…
Most of us would remember ‘Just do it’, ‘Think Different’, ‘Impossible is nothing’ or ‘Don’t leave home without it’. And would also be able to ascribe the correct brand names with those famous ad slogans. Closer home, ‘Fill it, Shut it, Forget it’, ‘Utterly Butterly Delicious’, ‘Tast the thunder’ and ‘Neighbours envy, owners pride’ come to mind. Most of these are pretty old, created decades ago.
A friend of mine, Siddartha Banerjee has created his 2nd iPhone app (MeterDown being the first), called the Sari App.…
So, Samsung has released yet another ad poking fun at the Apple fan boys. This time, the turn-by-turn navigation feature…