The benchmark ad for Chlormint is likely to be the paanwala ad, which introduced the line ‘Dobara mat poochna’. It was a clever approach to highlight the ingredient or the rational support for the brand. And the quirkiness of the ad made it memorable and by extension, the brand likable. While there have been several efforts to execute the idea differently, they could never match the paanwala ad. Earlier this year, they abandoned this route…
The much-hyped ad campaign featuring Seinfeld is finally out. The first ad is an interaction between Bill Gates and Seinfeld in a…shoe store (yes, shoe store). Find more videos like this on AdGabber It has some inane banter between Seinfeld and Gates before Seinfeld asks: “Are they ever gonna come up with something that’ll make our computers moist and chewy like cake so we can eat ’em while we’re working?”. Gates gives Seinfeld a subtle…
Here is an ad for Vespa. Seems like the idea may have been invented in Italy but is certainly put to use in Bangalore, the capital of dodging 2-wheelers! Via Cool Looking Ads Advertising Agency: Saatchi & Saatchi New Zealand Executive Creative Director: Mike O’Sullivan Designer: Nick Smith Creatives: Tim Huse, Hywel James, Illustrator: Trevor Powell Account Director: David Bowles Print Producer: Craig Vary
Am not too sure if a ‘second hand book sale’ was rebranded as ‘Hardly Used Books’ to accommodate this creative idea, but the ads brought a smile. Here, the book ‘Overcoming Addictions’ is gifted to Keith by Mick Jagger – and therefore ‘hardly used’. Clever stuff. The rest of the ads are here. Advertising Agency: Brandcom Middle East, Dubai, UAE Creative Director & Copywriter: Manoj Ammanath Art Director: Sabina Mustafa Photographer: Sunil Raju Imagine this…
Banner ads, just like all other forms of advertising have a tough time breaking through the clutter. Yes, you have your flash banners that try to be different but generally one gets the feeling that its been seen before. Here is an online effort from Zippo that truly breaks the clutter. See the demo here. Essentially, a vertical banner has been broken into two halves. The top half is a ‘fake’ ad in which the…
Every few years a totally new sector emerges in India that offers great revenue generation options for advertising agencies – Telecom, Insurance, IPOs and such like. Joining this list seems to be the nationalized banks. After the aggressive overdrive of SBI, Canara Bank, Bank of Baroda comes the new branding initiative from Union Bank of India. Traditionally, nationalized banks are seen as solid but slow & dull and the private banks, the new kids on…
News is rolling in of Google launching it’s own browser, called Google Chrome. Google has chosen a cool way to announce the project: through a comic book. It is little things like this that endears Google as a brand to so many of us – solid science delivered in a user-friendly way. Some screenshots of the browser are here. And oh, the post on the Official Google blog is signed off by – Sundar Pichai,…
Time for a bit of crowing: this blog is featured on Alltop. If you haven’t heard of Alltop already – it is a content aggregator about all the topics on the web. Mine is featured in the Branding section of Alltop. It is the brain child of Guy Kawasaki, one of the original Apple employees. He is also the author of several books including The Macintosh Way and The Art of the Start. Alltop is…
The LA Times writes of a new affliction: Appiphilia. Its the obsessive use of the iTunes App Store – both the free and paid Apps. Check out the comments on the above article to figure out how this view resonates among so many of the iPhone users. The App Store has been dubbed the Biggest Invention of Apple for 2008. Not all of the Apps are life-changing, but the sheer ease of use and the…
The fact that the iPhone is more than a mobile phone has not really sunk in India. It is seen as just another mobile phone with comparisons of its 2MP camera with a 5MP camera phone, lack of MMS etc. Fortune reports that one of every 333 web hits in August, came from an iPhone. The iPhone OS, with a 0.30% share, was the fourth-most popular operating system on the Web after Windows (90.69%), Mac…