The trouble with monopolistic brands which have gained market share because of ‘force’, is that they don’t endear themselves to many. Think telephones and you had to opt for the state-run brands some time back. Or the state-run airlines when it came to air travel. And the hallmark of such brands was their dont-give-a-damn attitude towards consumers. Competition forced them to change for the better. And competition came about because the Government allowed it.
The Board of Control for Cricket in India is one such monopolistic brand whose petty ways have earned them very few friends. The irony is that it is a non-Governmental body, accountable to none. It has batted its way into this unique situation where even the Government cannot create ‘competition’ for it. They seem to take the ‘control’ part of their name bit too seriously – witness the fracas in New Zealand over Sachin Tendulkar-Hamish Marshall being in the same team. Much has already written about the issue and the public anger is palpable…so is the helplessness. While some call it stupidity, I feel this is sheer pettiness. Pettiness over a rival cricket league. And the loser unfortunately is neither of the leagues, it is Indian Cricket. What’s the way out? Given that politicians are part and parcel of BCCI, and the stakes are high, there doesn’t seem to be any. And the commodity being served by BCCI is close to everyone’s heart. In the true tradition of forget-and-forgive, even this dadagiri of BCCI will be forgotten, come the next IPL.