Came across this ad for Timberland in the e-edition of Metro, UK. While cause-related brands are having a field day, thanks to the Climate Change Summit in Copenhagen, nice to see a hard core product related ad tying up with the event. Thankfully, they aren’t simply stopping with a plea of ‘do more, leaders’, but walking the talk.
The copy says:
While our government leaders are debating climate change in Copenhagen, we’re actually doing something about it. Our Earthkeepers boots use 42% Green Rubber soles that come from recycled car tyros. And in just three years, we’ve reduced our direct carbon emissions by 27%.
Want to do your part? Tell the word leaders to do more than talk in Copenhagen. Tell them to lead.
Join our call to action at www.donttellusitcantbedone.com
Agency: Leagas Delaney London, UK
More Timberland goodies here.