I have registered a new domain, Bhatnaturally.com and have taken a new hosting plan with GoDaddy.com. I am doing this primarily to avoid any contact with Znet India, with whom this domain is registered. I have had a terrible experience with them over the past 1 week. Thanks to a combination of reasons – my mistakes and terrible customer support from them, my site was suspended over the weekend. The full story, if you care…
You guys been following Operation Chokehold? Let me fill you in quickly. Fake Steve Jobs (Dan lyons) wrote this amazing post last week, in which he ripped AT&T apart? The provocation? iPhone users on the AT&T network were so totally hooked on to the device that they were consuming lot of bandwidth (3% of smartphones were using 40 percent of the bandwidth of its network capacity). This prompted one of the senior guys at AT&T…
When someone comes to know that you have a blog, very often, the rhetorical, ‘Oh really, so you have a blog?’ follows. That’s what is said out aloud. What remains unsaid is: ‘how the hell do you find the time to do all this? It means you have a light work load, eh?’ All sorts of assumptions are quickly made: this guy does not work hard, this guy has work but he is a shirker,…
The results of the Indibloggies awards are out. In the Business category, this blog was nominated – but lost out by 9 votes. Time to mourn? Nah. I agree with the Nike ad which said famously, ‘you don’t win silver, you lose gold’. But like Groucho Marx who said, ‘those are my principles, and if you don’t like them… well, I have others’ I was also reminded of the classic, ‘we’re No.2’ ads from Avis. Many congrats…
Nice spot from Wieden + Kennedy, London for Honda. In an interview to Creative Review, Chris Groom, one of the Creatives says: ‘our intention was to make a film that illustrated Honda’s broader view of engineering’. I guess it’s clever editing coupled with some post production – the film is riveting overall. Brings alive the range of Honda products beautifully. Honda has a great track record of path breaking work, including the legendary Cog commercial, Impossible…
I had the privilege of seeing the case studies on TAC (Transport Accident Commission), Australia some 10 years ago. The presentations were made by the creators of the campaign, Grey Melbourne. The campaign promoting road safety had gone to win several effectiveness awards already. Now, marking the 20th anniversary of the campaign, Grey Melbourne has released a new ad for the Christmas season. Awesome, gut wrenching stuff. The choice of track is spot on. The…
A majority of PC buyers in India would blindly go for a Windows PC. In metros where Apple has a presence through re-seller outlets, on-ground visibility and print campaigns, the chances of a potential PC buyer swooning over a Mac (mainly thanks to the looks) increases. But the biggest barrier is the price. In several Apple re-seller outlets I have hordes milling around the Macbooks and iMacs, playing around with Photo Booth, iTunes or iPhoto…
Came across this ad from O2, the UK telecom player for the iPhone. No, not an ad selling the iPhone handset bundle but one that highlights how the Christmas season can be better thanks to the Apps. Rankles me no end to know that in India we are nowhere near this stage when it comes to iPhone marketing. Blackberry, Nokia and others have woken up to the App Store threat – it has the potential…
Great show stopper of a campaign for Kapiti ice cream from New Zealand did the round of ad blogs recently. A picture says a thousand words, and all that. Agency: Colenso BBDO, Auckland, New Zealand But looks like the TV ad was made to a different brief or the teams weren’t talking to each other.
While some have written off Yahoo’s ‘It’s You’ campaign as a flop, Nielsen Wire reports that while it may not have delivered an increase in unique audience, time spent on the property has gone up since the campaign broke. When we looked at the 4 week average running up to the campaign’s launch Yahoo’s homepage had about 10.4 minutes of usage per person per week. The average of the 4 weeks after the campaign saw…