Volkswagen’s international campaign, ‘Think Blue’ makes its way to India. The campaign was launched through a teaser print ad this week and today saw the Times of India bleeding blue, as it were. Thank You, TOI for not making it a half cover. Volkswagen India explains the Think Blue philosophy: At Volkswagen, we have set our sights on developing vehicles that are smarter, more fuel efficient and pave the way for a sustainable future. Think…
One would normally associate jaw-dropping post production work and computer graphics to moving pictures, thanks to a diet of Hollywood films and some ads. Of late such post production work has found its way into static media. Here are some examples: some of the computer work may be subtle and the others more ‘in your face’, but the visual effect is striking in all. Also, not all of them make great or path breaking advertising…
“Did you get Idea’s ‘Keep Cricket Clean’ campaign”? asked @beastoftraal. Even on Twitter, there were rants about the campaign (well, on Twitter there are people ranting about everything). In my view, the ‘Keep Cricket Clean’ campaign was a double barreled one – attempting to convey a ‘public service’ message as it were and integrating it with a better network (‘Get Idea’) thought. The association with cricket could also have been because of a keeping up…
Save trees, save the panda and ‘smoking kills’ have been the common themes for public service ads. Even within’wildlife protection’ as a topic, some species seem to hog the limelight as it were. Tigers for instance, in India. This greater focus on certain species, almost at the cost of others, seems to be the insight behind this striking campaign for WWF. Agency: Ogilvy, Paris, France
The Nike Better World campaign has been doing the rounds of ad blogs, since Jan’11. What I liked about the campaign was the attempt to go beyond mere claims and provide ‘real’ proof. The center piece is a beautifully written TV spot made entirely of ‘recycled’ footage from earlier Nike ads. Brilliant. The website provides information on several initiatives of Nike which make the world ‘better’: Each Nike 2010 World Championship Football jersey is made…
The idea of creating a TV spots based on tweets and air them within 24 hours is a novel one. The idea will be measured against the final TV spots that go on air. Here’s one based on this tweet: httpv://www.youtube.com/watch?v=5aEUlobecG4 Comparisons to the Old Spice effort will be made. While the sheer scale and novelty of the Old Spice effort took the social media world by storm, this is likely to evoke an amused…
There was a time when MTV used to play English music videos through the day. I guess its the pressure of marketing and giving what the audience wants – its today more of a reality show channel with some Hindi film song clips thrown in. The promos for ‘MTV.Enjoy’ were classics – spoofs on 50s ads, short idents, the works. This new ad promoting safe sex reminded me of the classic MTV humour. Agency: Grey…
Twitter-related marketing activities are getting more audacious. Creating hashtags and promoted tweets are so um…er…2009. Kraft Foods and Crispin Porter + Bogusky have created a campaign urging people to tweet using the words Mac & Cheese. The big idea? Kraft and the agency will pick 5 tweets, and write and shoot ads based on them this afternoon. All the filming is taking place in a studio with multiple sets in Los Angeles. One of the…
The print ads I like are of several kinds: long copy ads, those that convey a single line telegraphic message and those which tell a story. The Wrigley’s Hubba Bubba campaign is one which tells a story well in a static medium. The illustration approach is perhaps best given the proposition of ‘Blow it out of proportion’ and aids repeat value – you tend to notice a new squiggle every time you see the ad.…
The latest ad for Spice Mobile’s Popkorn phone seems to have caught people’s attention. The quirky lyrics (salute to @meajay) & composition, the unusual style of storytelling and exposure on World Cup cricket seems to have worked. Not to mention the stand-out feature – projection phone – in a market where handset manufacturers seem to be outdoing each other to bring the next mobile phone-plus-coffeemaker. At Rs.7000/- the phone seems to pack in a punch…