Wendy’s #PretzelLoveSongs: how Twitter ought to be used by advertising

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Loved this campaign for Wendy’s Pretzel Bacon Cheeseburger. Tweets and posts about Wendy’s new Pretzel Bacon Cheeseburger, are turned  into love song lyrics and sung by Nick Lahey (former 98 Degrees singer). The result: a laugh-out-loud ad that keeps you riveted.

Agency: VML,USA (@VML on Twitter)

What an inventive way to use Twitter. We are so tired of brands adopting desperate measures to trend on Twitter – completely misreading the very nature of the platform. As I have said before, there are some simple do’s & don’ts when it comes to brands on Twitter. The #PretzelLoveSongs is a great inspiration: it allows for creativity from the user (imagine someone challenging the format by tweeting something difficult to sing), it integrates several media and the brand is right bang in the middle.

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