Wendy’s #PretzelLoveSongs: how Twitter ought to be used by advertising

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Loved this campaign for Wendy’s Pretzel Bacon Cheeseburger. Tweets and posts about Wendy’s new Pretzel Bacon Cheeseburger, are turned ┬áinto love song lyrics and sung by Nick Lahey (former 98 Degrees singer). The result: a laugh-out-loud ad that keeps you riveted.

Agency: VML,USA (@VML on Twitter)

What an inventive way to use Twitter. We are so tired of brands adopting desperate measures to trend on Twitter – completely misreading the very nature of the platform. As I have said before, there are some simple do’s & don’ts when it comes to brands on Twitter. The #PretzelLoveSongs is a great inspiration: it allows for creativity from the user (imagine someone challenging the format by tweeting something difficult to sing), it integrates several media and the brand is right bang in the middle.

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A marketing communications professional with a keen interest in all things advertising. I share creative ads and views on the ad industry here. Views are personal. See Disclaimer for more.

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