Automobile advertising is perhaps one of the toughest categories in the ad business. The graveyard of automobile ads is filled with me-too lifestyle ads (usually identified by a montage of car driving visuals shot in exotic locations or depicting the user’s upscale lifestyle) and dry as a bone feature ads. The latter typically is about a small, new or additional feature – rear parking sensors for example. Volkswagen has a history of great ads overall…
The top 3 articles on why we love lists are : A list of reasons why our brain loves lists, 8 reasons why we love end-of-the year lists and The 5 Best Articles About Why We Love Writing Lists. Since it is the season for lists- Best of, Top Ten, Bottom Ten etc., here is my list of Essential iPhone Apps of 2013. These are not necessarily launched in 2013 (some may have been) but…
The death of Mita Diran, a copywriter at Y&R Indonesia, got widely reported in ad industry magazines recently. She reportedly died due to a lethal combination of overwork (30 hours on the trot) and excessive consumption of energy drinks, which ironically she must have consumed to ‘keep her going’. Earlier this year, 24 year-old Ogilvy China executive died of heart attack, reportedly due to stress induced by continually working long hours that month, though the…
The latest spot from Apple, titled ‘Misunderstood’, tells a story of a teenaged boy who surprises his family with a ‘creation’ on his iPhone. The film has garnered positive reviews overall, especially on Twitter and has already got 1.5mn views on YouTube. Agency: TBWA/MediaArts Apple has had a good year as far as ads are concerned – ‘Pencil’ for iPad, the demo video of iPad and it possibilities (‘Life on iPad’) were well made and…
As advertising ideas go, this is jaw-droppingly big. Imagine virtually all of today’s big football stars coming together in an ad. The premise is that our planet has been threatened, and one game of football will decide our fate. So it takes a ‘super’ team to beat the aliens. This is the kind of project every ad man dreams of being involved in – big bold idea, guaranteed large scale production, a global audience and very…
This is brilliant. The Pets4Pets Project invited little kids in Italy to imagine new social campaigns to help protect the animals they love the most. WWF, together with a team of creatives, photographers, illustrators, film directors, animators, post-producers and speakers helped students at an elementary school experience the whole creative process: from the brief, to the Pre Production Meeting, to the shooting, to going on-air. Agency: Leo Burnett. Via I particularly loved the creative thinking…
Old Spice has brought Isaiah Mustafa back on the internet – this time to launch the brand in the UK. Interestingly, the idea is tweaked to suit UK (or at least the perception of it) as a hunt not just for manliness (#GentleManHunt on Twitter) but gentlemanliness. According to Campaign, UK: As part of the activity, Old Spice has conducted its own research into the modern British man. In a survey of more than 2,000…
Google India has announced the list of Top 10 most-viewed YouTube ads in India this year. The list includes Google Reunion, Samsung Galaxy S4 introduction video, Cadbury Ramesh-Suresh, Old Spice Mantastic and others. (see all the ads here). Aside from the list, Google provided this commentary on the trends: – YouTube is a platform to run Global brand campaigns: Unlike television where content distribution is limited by the reach of the channel it is broadcasted, YouTube campaigns…
A new ad for Titan, titled ‘The joy of giving’ is doing the rounds on Facebook. While ‘gifting’ as a platform is not new to Titan (remember the Aamir Khan/Zohra Sehgal ad and others?) but somehow do not recall a ‘gift’ themed ad for the last couple of years. The ‘gifting’ platform is a natural fit for Titan (as are other categories, of course) can make for great ‘tugging at the heartstrings’ kind of commercials.…
Blendtec, Withing videos which go viral help create awareness about relatively unknown brands and represent the best of new media marketing.