My list of 18 Essential iPhone Apps 2013

The top 3 articles on why we love lists are : A list of reasons why our brain loves lists, 8 reasons why we love end-of-the year lists and The 5 Best Articles About Why We Love Writing Lists. Since it is the season for lists- Best of, Top Ten, Bottom Ten etc., here is …

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Of working late in advertising

The death of Mita Diran, a copywriter at Y&R Indonesia, got widely reported in ad industry magazines recently. She reportedly died due to a lethal combination of overwork (30 hours on the trot) and excessive consumption of energy drinks, which ironically she must have consumed to ‘keep her going’. Earlier this year, 24 year-old Ogilvy …

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Samsung #Galaxy11: can cool quotient be bought?

As advertising ideas go, this is jaw-droppingly big. Imagine virtually all of  today’s big football stars coming together in an ad. The premise is that our planet has been threatened, and one game of football will decide our fate. So it takes a ‘super’ team to beat the aliens. This is the kind of project every …

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Pets4Pets Project: ads for WWF created by kids, for adults

This is brilliant. The Pets4Pets Project invited little kids in Italy to imagine new social campaigns to help protect the animals they love the most. WWF, together with a team of creatives, photographers, illustrators, film directors, animators, post-producers and speakers helped students at an elementary school experience the whole creative process: from the brief, to …

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