ArchiveMarch 2016

Advertising: still in the business of advertising


‘We’re not in the advertising business anymore’ – said Sir Martin Sorrell in the context of advertising business needing new skills today. I guess Sir Sorrell was referring to the big role tech & data play in today’s advertising business. While there is no denying that the business has dramatically changed over the last decade, and new skill-sets are essential, I...

NIKEiD, Persil, @wyomingtourism, IPL and more: creative ideas of the week


NIKEiD: in-store experience An in-store experience installed in London uses Kinect motion sensors to track people and recognise patterns and colours and suggests what style of Nike Air Max trainers would suit them best. I liked it because ‘does this look good on me?’ is a question we ask ourselves or companion shoppers at a retail outlet. A ‘machine’ scanning one’s...

Of ‘suspension of disbelief’ and Airtel 4G advertising


Advertising exaggerates. That’s something we’ve come to accept. No one is likely to believe that a face wash brand will help in acing an interview or chewing a strong flavoured gum will actually spike your hair. There is ‘willing suspension of disbelief’ when it comes to most of the advertising – people know that they exaggerate only to drive home a point. Very often, such ideas are...

iPhone SE and winning in India the Apple way


The Apple Event held yesterday was low-key (‘underwhelming’ as many called it) with announcements along expected lines. The lack of energy was palpable in the presentation. But it is unfair to expect Apple to reveal a breakthrough product every year and deliver it in a high-energy, goose-flesh inducing presentation. That’s the price Apple is paying for setting the bar high. The iPhone...

Flipkart, IPL and more: creative ideas of the week


Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. It was an unusually slow week and I struggled to compile the list. Here are my picks for the week ending 18th March, 2016: Flipkart, IPL, Vodafone and more. IPL: Fun. Fans. Fantastic The IPL carnival is upon...

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Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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