An in-store experience installed in London uses Kinect motion sensors to track people and recognise patterns and colours and suggests what style of Nike Air Max trainers would suit them best. I liked it because ‘does this look good on me?’ is a question we ask ourselves or companion shoppers at a retail outlet. A ‘machine’ scanning one’s clothes adds to the fun element and it has a direct link to the brand.
Agency: R/GA. Via.
Persil: Free the kids
This is an ad meant to shock. The statement ‘the average child spends less free time outside than a maximum-security prisoner’ is meant to attract attention and it does.
Agency: MullenLowe London
The campaign is part of the Dirt is Good – an initiative to get kids spending more time outdoor, as it is an essential part of a child’s learning and development.
Wyoming Office of Tourism
I love print advertising. Brands in the tourism category have created some great print campaigns in the past. Here’s one which must be added to the ‘best tourism ads’ list.
Agency: BVK. See hi-res images here.
The TV spots take a similar approach of juxtaposing visuals from the great outdoors with phrases familiar in our professional lives. And I loved the baseline.
VIVO IPL Promo: Newsroom
Here’s an ad which struck a chord because it captures how many of us in India feel today about news channels and their emphasis on sensationalism and negative news.
Agency: DDB Mudra
Your favourites? Anything I missed? Do comment in.