NIKEiD, Persil, @wyomingtourism, IPL and more: creative ideas of the week

Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 26th March, 2016: NIKEiD, Persil, Wyoming Tourism, IPL and more.

NIKEiD: in-store experience

An in-store experience installed in London uses Kinect motion sensors to track people and recognise patterns and colours and suggests what style of Nike Air Max trainers would suit them best. I liked it because ‘does this look good on me?’ is a question we ask ourselves or companion shoppers at a retail outlet. A ‘machine’ scanning one’s clothes adds to the fun element and it has a direct link to the brand.

Agency: R/GA. Via.

Persil: Free the kids

This is an ad meant to shock. The statement ‘the average child spends less free time outside than a maximum-security prisoner’ is meant to attract attention and it does.

Agency: MullenLowe London

The campaign is part of the Dirt is Good – an initiative to get kids spending more time outdoor, as it is an essential part of a child’s learning and development.

Wyoming Office of Tourism

I love print advertising. Brands in the tourism category have created some great print campaigns in the past. Here’s one which must be added to the ‘best tourism ads’ list.

Agency: BVK. See hi-res images here.

The TV spots take a similar approach of juxtaposing visuals from the great outdoors with phrases familiar in our professional lives. And I loved the baseline.

VIVO IPL Promo: Newsroom

Here’s an ad which struck a chord because it captures how many of us in India feel today about news channels and their emphasis on sensationalism and negative news.