[su_note note_color=”#daf3f4″]Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 26th March, 2016: NIKEiD, Persil, Wyoming Tourism, IPL and more.[/su_note]
NIKEiD: in-store experience
An in-store experience installed in London uses Kinect motion sensors to track people and recognise patterns and colours and suggests what style of Nike Air Max trainers would suit them best. I liked it because ‘does this look good on me?’ is a question we ask ourselves or companion shoppers at a retail outlet. A ‘machine’ scanning one’s clothes adds to the fun element and it has a direct link to the brand.
Agency: R/GA. Via.
Persil: Free the kids
This is an ad meant to shock. The statement ‘the average child spends less free time outside than a maximum-security prisoner’ is meant to attract attention and it does.
Agency: MullenLowe London
Wyoming Office of Tourism
I love print advertising. Brands in the tourism category have created some great print campaigns in the past. Here’s one which must be added to the ‘best tourism ads’ list.
The TV spots take a similar approach of juxtaposing visuals from the great outdoors with phrases familiar in our professional lives. And I loved the baseline.
VIVO IPL Promo: Newsroom
Here’s an ad which struck a chord because it captures how many of us in India feel today about news channels and their emphasis on sensationalism and negative news.
Agency: DDB Mudra
Your favourites? Anything I missed? Do comment in.