Chipotle, Virgin Media and more: creative ideas of the week

Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 8th July: Ad Council, Ontario Tourism, Virgin Media and more. Ad Council – Love Has No Labels …

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Why instinct is dumped in today’s advertising

In an insightful article, The ad industry needs more Simon Cowells, Russel Ramsey , executive creative director at J Walter Thompson London bemoans the practice in advertising nowadays, of relying solely on data derived from consumer research and not paying any heed to good old gut instinct. His reference to how One Direction came only …

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Of Cleartrip going local and brand names

Cleartrip has been my go-to option for travel bookings – be it airline, train or hotels. I quite like the experience across platforms – be it on the web or mobile devices. In my view, its design (and in a Steve Jobs-esque way not referring to just its looks) is the primary differentiator as there …

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An adblock user’s view on adblocking

Recently, Indian news publications have come together to block their website content from user’s who’ve installed adblcokers. The rationale seems fair: use of adblockers deprive such sites of revenue which comes solely from advertising. As a user of adblocker and a fairly frequent visitor to news websites, here are my views on the whole affair: …

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