Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 29th July: Stride gum’s ‘Heaven Sent’, United and more. Stride Gum: Heaven Sent stunt Luke Aikins is a career sky-diver will leap out of a plane on 30th July, with no gear — no parachute or wing-suit.…
Mercedes-Benz: C-Class Cabriolet There’s something mesmerising about a Mercedes. A new spot for the brand has the same qualities – captivating the viewer right through. It is the story of a boy who loses his sense of wonder as he grows up, only to rediscover it with the C-Class Cabriolet convertible. Director: Sebastian Strasser Samsung: anthem for Rio Olympics Close on the heels of a powerful film starring Margret Rumat Rumar Hassan of South Sudan,…
Channel4: Rio Paralympics 2016 The previous efforts from the Channel4 in-house creative teams on Paralympics are a hard act to follow. But the team has outdone themselves with their latest ad for Rio 2016. This is outstanding stuff – the kind which brings a good name to the advertising profession. One can imagine the diverse talents and creative minds- from strategists to musicians coming together to create this masterpiece. Loved it. The kind of film…
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 8th July: Ad Council, Ontario Tourism, Virgin Media and more. Ad Council – Love Has No Labels This ad doesn’t have a story with a ‘twist in the tale’ and is a monologue. Yet I found it…
In an insightful article, The ad industry needs more Simon Cowells, Russel Ramsey , executive creative director at J Walter Thompson London bemoans the practice in advertising nowadays, of relying solely on data derived from consumer research and not paying any heed to good old gut instinct. His reference to how One Direction came only third in the show X Factor but Simon Cowell relied on his instinct and signed them on drove the point…
Cleartrip has been my go-to option for travel bookings – be it airline, train or hotels. I quite like the experience across platforms – be it on the web or mobile devices. In my view, its design (and in a Steve Jobs-esque way not referring to just its looks) is the primary differentiator as there are tonnes of options in this genre. Despite several temptations from other brands – be it via ads, offers etc.,…
Recently, Indian news publications have come together to block their website content from user’s who’ve installed adblcokers. The rationale seems fair: use of adblockers deprive such sites of revenue which comes solely from advertising. As a user of adblocker and a fairly frequent visitor to news websites, here are my views on the whole affair: Advertising is not the issue, greed is Why did the practice of adblockers start in the first place? In my…
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 1st July, 2016: Micromax Canvas, Firefly Man and more. Micromax Canvas I wasn’t a big fan of either the strategy or the execution of the brand positioning (the anthem commercial) from Micromax. But with a TVC to…