Of late, I have not spotted very many ad campaigns which I found to be compelling enough to share in this space. Here are a few which brought a smile and stood out from the clutter.
1. Toon Blast: Ryan Reynolds
When the brand promise is generic (‘great taste’ as a promise for a chocolate brand) it all depends on the creative execution to make the commercial memorable. It is a risky strategy alright but seems to work superbly for ‘Toon Blast’ – a mobile game which dramatises the proposition of ‘addictive play’ (which most popular games can claim to be). The use of Ryan Reynolds as a distracted actor, immersed in game play drives home the point well.
The campaign also includes smart 10-seconders which dramatise addictive play.
2. Great Outdoors Colorado: Generation Wild
I love it when agencies do a great job when tasked to craft campaigns meant to change behaviour for good. Great Outdoors Colorado, wanted to inspire app-addicted kids to go and play in the ‘great outdoors’. I loved several elements of the creative execution including a ‘100 Things to Do Before You’re 12‘ bucket list. It includes ‘Read a book under a tree’ and ‘dig up worms’. Read more about the campaign here and here.
3. Hyundai: Brilliant Moments
It’s been 20 years since Hyundai cars launched in India. To mark the occasion, the brand has created a campaign titled ‘Brilliant Moments‘. The two most popular films in the series don’t really have a twist in the tale but the central theme and the execution have earned them immense popularity.
The website urges users to share their memories of the brand and execution has enough elements to stir nostalgia.
4. iPhone X: Unleash
How do you convey great processing power without mentioning the tech specs even once? Here’s how.
5. Greenpeace: straws
As more food establishments ban the use of plastic straws the topic is in the limelight. These set of striking posters from Greenpeace bring alive the issue.
Agency: Rethink, Canada
6. Ladbrokes: UK advert
Sports betting is legal and big in the UK. Naturally, the recently concluded FIFA World Cup is an opportunity for Ladbrokes – ‘for the bettors of Britain’ to pay a tribute to the tournament highlights. Loved the copy and the summation.
Which one was your favourite? Comment in.