The advertising world is celebrating winners at Cannes Lions 2026 this week. My handpicked list of winners (among the many case study films showcased in ad portals) and few others I noticed over the last week or so form part of my weekly compilation. John Malkovich for Croatia: hear it’s beautiful Marketing a country as a preferred vacation spot is tough. The purchase decision is a high-involvement one and often involves many decision makers or…
Every week, I attempt to share a curated list of new clutter-breaking creative ads. This week, ads from Uber Eats,…
Every week, I attempt to share a curated list of top new creative ads. Nike’s ‘rip the script’ and few…
Every week, I attempt to share a curated list of clutter-breaking best new creative ads. This week, ads from Faber-Castell, Air Transat, Stella Artois and more. Faber-Castell: shot on Faber-Castell It’s always tricky when one brand rides piggyback on another brand’s famous campaign idea. You can end up paying for that brand’s advertising and visibility. In this campaign, Faber-Castell mimics the visual style of the famous ‘Shot on iPhone’ series. The twist? The image is…
Every week, I attempt to share a curated list of clutter breaking new creative ads. The first and the most…
Every week, I attempt to share a curated list of best new creative ads. This week: Flipkart SASA LELE sequel…
Most of us would remember ‘Just do it’, ‘Think Different’, ‘Impossible is nothing’ or ‘Don’t leave home without it’. And would also be able to ascribe the correct brand names with those famous ad slogans. Closer home, ‘Fill it, Shut it, Forget it’, ‘Utterly Butterly Delicious’, ‘Tast the thunder’ and ‘Neighbours envy, owners pride’ come to mind. Most of these are pretty old, created decades ago.
Advertising is creativity with a commercial angle. Unlike art of art’s sake, advertising has a clear business role to play…
An ad for the movie, Alice in Wonderland in the form of a cover-wrap in the front page of L.A.…
Over the last few days, couple of ads from a deodorant brand Layer’r Shot caused widespread outrage (and rightly so)…
Google revealed a new logo and the internet reacted exactly the way it reacts to change: mostly offer brickbats and…
First rule of advertising: your ads must get noticed. Second rule: they must be relevant to the target audience. Third rule: the ads must ‘involve’ and engage the audience. I thought these ads for Art & Communication School in United Kingdom by the School of Communication Arts, UK scored on all counts. The brief is interesting too: find a problem in your life, solve it. And the creative brought it to life in an interesting way. Via:…
‘We bring good things to life’ was the advertising slogan of GE for over 2 decades, up until early 200os.…
Of late, several brands have created campaigns in the context of the COVID-19 pandemic. A lot of articles and webinars are also focusing on guidelines for marketing & communications during COVID-19. But past branding investments have a role to play.
Advertising competes for our attention. We tend to ignore it as we have more important issues occupying our minds. Add…
I like public service advertising which present a startling new fact or packages a known fact in a refreshingly new way. And if the public service ad asks for a simple, specific action, even better. That’s exactly what a new PSA on diabetes does. While we all know that many people suffer from diabetes, the new angle: people with type 2 diabetes could form the third-largest nation after China and India.
The Indian Premier League has provided fodder for news channels, tabloids, cricket pundits and even Account Planners & Advertising Gurus.…
Beyond advertising portals, a new ad, titled ‘911’ for Apple Watch Series 7 is creating a buzz on the mainline…
In advertising, almost every category has some ‘holy cows’ – brands in a category follows some category codes. When it…
How does adam&eveDDB do it? They seem to churn out absolutely wonderful ads for both John Lewis and Harvey Nichols…
Music plays such an important role in television advertising. Beyond just catchy jingles, the right choice of soundtrack or clever…
Came across a Nokia N97 web banner in Business Standard. Below the main story on the page, ‘Other Stories’ were…
I have been out of ad agency life for over 10 years now. As a consumer and as a mere…
Came across this article at The Unofficial Apple Weblog: one of the bloggers bought a Macbook Pro last week. And…
Do brands and enterprises need tag lines? As with most questions pertaining to marketing & advertising, the precise answer would…
Came across this cool new app for iPad – currently released only for the Australian market: Twelevision. What is it? Twelevision is a Twitter Client specifically written to help you tweet about television shows and follow conversions about shows people are watching. Essentially it collects all Twitter conversation about Australian television shows and aggregates them on one place.
Remember those cricket live telecasts on Doordarshan where an ad would be inserted barely after the last ball of an…
Recently, there was much furore on social media over an Instagram post from Kent RO Systems for their atta &…
At 8.45 am yesterday, there was a loud noise – the collective click of millions of TV sets being switched…
The latest spot from Apple, titled ‘Misunderstood’, tells a story of a teenaged boy who surprises his family with a…
The coverage in the online space for the ‘Indian Stretchable Time’ watch is doubly enjoyable because its a concept rooted…
Microsoft recently touched a chord among both PC and Mac users with their ‘shopping for a laptop’ ad featuring ‘Lauren’.…