Every week I attempt to share a curated list of clutter-breaking new creative ads. ‘This is Jeep Country’ – celebrating the 85th anniversary of Jeep, a new ad for M&M’s and more are part of this week’s collection. Jeep: This is Jeep® Country Heritage brands have several advantages: their ‘origin’ story, the time span they have witnessed or the various ways in which they have changed lives can all become campaign ideas. ‘America was Jeep…
Every week I attempt to share a curated list of clutter-breaking new ads. This week: Flipkart’s Gen Z, Big Billion…
Every week, I attempt to share a curated list of top new creative ads. This week: ads from StableMoney, s.Oliver,…
Every week, I attempt to share a curated list of clutter-breaking new creative ads. Most ads are ignored – a fate worse than being disliked. So the most important job of any ad is to be noticed. It’s a huge achievement if its noticed, liked and discussed or shared. Here is my hand-picked list of new ads from the past week or so. Ugaoo: plan parenting with Jackie Shroff Celebrity endorsements can easily fall into…
Every week I attempt to publish a curated list of best new creative ads. Occasionally I share views on trends…
Every week, I attempt to share a curated list of best new creative ads. Getting an ad noticed is itself…
Big data. Those two magical words, excite venture capitalists, marketers and media planners alike and are meant to provide deep…
Recently, in blogging circles, The Pepsi Refresh project was declared a failure. In case you’ve been living under a rock, the project is a 2010 initiative by PepsiCo to award $20 million in grants to individuals, businesses and non-profits that promote a new idea that has a positive impact on their community, state, or the nation.
Last week, football icon Cristiano Ronaldo triggered truck loads of media coverage when he pushed away two bottles of Coke…
‘The new Creative Person is T-shaped’ said Luke Sullivan (author of ‘Hey Whipple, Squeeze This’ and ex-agency Creative) in an…
If you live in India, you could not have missed the ‘topical’ ads from brands with an Independence Day message.…
If you worked in an ad agency in the early 90s, like I did, you are sure to have come…
I was quite intrigued to see the new ads for eBay India on TV. They stood out from the clutter and actually made me stop my magazine reading-web surfing-channel surfing-routine. Yes, the format is different and helps break clutter. But is ‘let’s do a spoof of the good old Doordarshan days’ an idea by itself? I think not. Agency: Wieden + Kennedy, India. The rest of the ads in the series are here. The trick…
The latest OLX campaign is refreshing because the advertising message shifts focus from the seller to the buyer. The buyer is only a conduit as the end message is directed at the seller – giving him the feeling that ‘there is a buyer for everything out there’.
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As…
The vibes surrounding the Windows 7 launch seem to be all positive. The reviews have been good overall and the…
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As…
Clever use of billboard space for a TV show in New Zealand. Please note: no moving cut outs, elaborate motorized…
Every day we come across hundreds of commercial messages. Only a handful are memorable. Here are a few top creative…
The short list for the Clio Awards 2015 have been announced (with 10 short lists from India). While there are…
Its natural for beer brands to view the summer months as a great marketing opportunity. There was a time when…
As with everything that we consume in the form of media or entertainment – books, movies, news articles and music,…
I am an accredited app junkie (aside from being an accredited Apple fan) and I have truck loads of apps…
It’s around 9pm here in Bangalore. In about an hour’s time from now, Steve Jobs will address the 2008 Worldwide…
Came across a Nokia N97 web banner in Business Standard. Below the main story on the page, ‘Other Stories’ were…
The ads for iPhone and iPad have usually been very product focused – as opposed to what is loosely described…
The moment I finished watching the new film, Our Signature, from Apple my heart sank a little. It has all…
In advertising, is not uncommon to perceive art direction as beautification of an ad. The copy-art team sometimes think independently and one adapts to the others’ idea. But when an idea drives the campaign embellished with great art & copy, magic happens. A new campaign for Hard Rock Casino from Canada seems to be that kind – driven by an idea and made better through craft.
AdAge Digital reports that Dockers is set to launch an iPhone experience – no, not an App but an ad.…
Couple of ads for Windows suite of services on the PC, Internet & Mobile (Vista, Windows Live SkyDrive and Windows…
Competitive advertising is an age-old tactic by brand owners. The intent is to create preference for one’s own brand by showing competition in poor light. When is it effective? When a brand with its own positive equity and ‘fan following’ takes on a big brand in the domain. Things can go downhill when a strong brand reacts to a new entrant in the category. The reaction could be to a threat, real or imaginary.
Ask any user of a brand that requires customer care support and you will rarely get rave reviews. Even if…