Clutter-breaking, compelling and relevant creative ads which trigger a change in attitude or behaviour are hard to come by. In fact, a majority of the ads go un-noticed. That is a such a shame – worse than being noticed but disliked, as it takes a lot of effort, time and money to create advertising. Every week, I attempt to share a compilation of such creative ads, aside form views on the business of advertising. with…
Titan Industries, known for its watch and jewellery brands, released an ad which evoked a polarised reaction on social media. While one group praised it, another group raised objections and called for a boycott of the brand itself. In response, the company decided to take the ad off air. No, I was NOT referring to the recent ‘Ekatvam’ ad for Tanishq jewellery but to the ad for ‘Tamil Nadu Collection’ of watches which came under…
Every day hundreds of commercial messages are targeted at each one of us. However, only a handful are noticed and an even small number is remembered. Here are a few compelling creative ads which caught my eye during the past week. Volkswagen: a new mission The 50th Anniversary of the Moon Landing saw several brands trying to forge an association. Many of them were force fits and seem to be done with the objective of…
In 2016, consulting company R3 Worldwide carried a report on ’40 client-agency relationships that have stood the test of time’. While the average length of the top 40 relationships was a commendable 22 years, the benchmark was 3.2 years. It would be interesting to see if there have been any major changes four years hence and know of the average client-agency tenure today. One can safely bet that a majority of client-agency relationships are short-lived.…
Every day we come across hundreds of commercial messages. Most of them go unnoticed. Ad industry portals too share truck loads of ads every day. Here are a handful which stood out for me over the last few days: Apple Watch TV spot, world’s smallest press kit and a few print ads from The John Lewis Partnership. 1. Apple Watch: better you Brands need both repeat users and new users to come into their fold…
Every day we come across hundreds of commercial messages. Only a handfulare memorable. Here are a select few which caught my eye, the week ending 10th November, 2017. 1. John Lewis: Moz the Monster It’s that time of the year when ‘big retail’ – the famous brick & mortar chains of UK, launch their Christmas campaigns. These set of ads seem to be the Super Bowl of UK advertising garnering the same kind of global…
It is said that a majority of advertising is mediocre and plain forgettable. While we all are exposed to hundreds of commercial messaging, only a handful are memorable. Here are a few which caught my eye over the last week: Snapdeal’s Christmas ad, a few ad agency holiday cards and more. 1. Snapdeal: Timmy & Josy’s Christmas Surprise Casting cute babies or animals in an ad- the trick usually gets a ‘oh, so sweet’ reaction…
Every day we come across hundreds of commercial messages. Only a few of them are memorable. Here are a few which caught my eye the week ending 3rd November, 2017. 1. Vodafone UK: Christmas Love Story For UK brands, Christmas season is what Super Bowl is to US brands. The season is usually marked by hear warming ads with big product values and brands creating everything from a TVC to a mobile app to even…
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 11th November, 2016: John Lewis, Paytm and more. 1. John Lewis: Buster the Boxer The marketing & advertising industry across the world look forward to Christmas adverts from big brand UK retailers every year, for the last…
The much anticipated 2015 Christmas advert from John Lewis is out. What makes the campaign so talked about? What can we learn from the various elements? Herewith some unsolicited thoughts: Great story telling: the ad is not just an ad showcasing the brand, but it is great storytelling. The tale of a little girl spotting a lonely old man on the moon is like a modern-day fairy-tale. Suspension of disbelief is at play here as…
