Every week, I curate a list of clutter breaking creative ads. This week, a uproariously funny new Thai ad for Shield Insurance Brokers, TVC for Tesco Mobile and more. Shield Insurance Broker: After Shit Happens Service The reason why I love Thai advertising like so many others is that the best ones weave in a product story strongly and do a hard sell effortlessly. The ads charm their way into gaining attention and then to…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
Every week I attempt to share a curated list of best creative ads from around the world. This week: ads…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand teams everywhere as getting ads to be noticed is the first and most important task in brand communications. Hope you like this week’s picks of the best creative ads from around the world. Norwegian Consumer Council: A Day in the Life of an Ensh*ttificator Canadian writer Cory Doctorow coined the term ‘enshittification’ to cue how…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
Every week, I attempt to share a curated list of clutter-breaking creative ads. This week, an interesting project to get…
This is probably the millionth post on this topic: ‘should you follow your passion?’ I don’t claim to say anything…
I love short duration ads – the ones which are 20 seconds or under. The ad commercial is in any…
It’s that time of the year again. An Apple Event has triggered the by-now familiar social media wars between fans…
For many in today’s marketing world, it is fashionable to believe that advertising is anything-but-advertising. Some of the recurring points…
The paid news phenomena in Indian media has been a subject of debate. The focus has largely been on journalists…
Pink and blue. Barbie dolls and construction sets. The difference is forced on kids right from the time they are born. Parents, aided by popular media, play a role in stereotyping kids in this manner. Girls are perceived (encouraged?) to be interested only in playing with Barbie dolls while boys get to ‘build stuff’ with Lego, as it were. Enter Goldieblox. To quote Adweek, game developer Debbie Sterling designed GoldieBlox to combine young girls’ love…
In January 2007, Apple announced the iPhone. Pitched as a breakthrough internet device, it kicked up media & consumer frenzy…
When the promoters of DNA approached me at home sometime this September, I was told that the launch is in…
Competitive advertising is an age-old tactic by brand owners. The intent is to create preference for one’s own brand by showing competition in poor light. When is it effective? When a brand with its own positive equity and ‘fan following’ takes on a big brand in the domain. Things can go downhill when a strong brand reacts to a new entrant in the category. The reaction could be to a threat, real or imaginary.
Lovely spot to promote a Monday-only promo at Starbucks, UK. Agency: BBDO; Production: Brand New School Always nice when the agency…
Advertising competes for our attention. We tend to ignore it as we have more important issues occupying our minds. Add…
You think we are the only ones to suffer an ad portraying an Indian cricketer as a superstar, immediately after…
The ad blogs’ favourite whipping boy Enfatico used to get panned for every reason under the sun, especially for not…
Every day we come across hundreds of commercial messages. But only a handful are noticed and recalled. Here are a…
In an insightful article, The ad industry needs more Simon Cowells, Russel Ramsey , executive creative director at J Walter…
Recently, there was much furore on social media over an Instagram post from Kent RO Systems for their atta &…
As advertising ideas go, this is jaw-droppingly big. Imagine virtually all of today’s big football stars coming together in an…
With the uncertainty surrounding the COVID-19 pandemic, many marketers have turned cautious in their advertising spends. Given the lockdowns, production…
An interesting outdoor creative for Kracken Black Spiced Rum got a mention on BuzzFeed, Adweek and Huffington Post recently. The…
Greeting friends and relatives on special occasions like birthdays, anniversaries and festivals, is an expected social behaviour. Of late, such…
No, don’t get me wrong. We didn’t join the business because agencies serve pizzas on working weekends. It’s because its…
As a parent, I can understand when people fret about keeping their kids occupied during the summer holidays. Typically, summer…
My weekly compilation of clutter-breaking creative ads was the source for the first part of my mega list of best…
The Bajaj V is perhaps one of the best brand ideas of recent times. Of course it remains to be…
Like many budding bloggers, I too have read several tips on blogging. Most of the advice rang true for me,…