Every week, I attempt to share a curated list of new clutter-breaking creative ads. This week, ads from Uber Eats, The Hindu, Taylors of Harrogate and more. Uber Eats: who could cook at a time like this? Another film starring Gordon Ramsay where he is his rude self and berates people. But instead of feeling cliched the context works as he chides people for cooking food during the FIFA World Cup matches instead of ordering…
Every week, I attempt to share a curated list of top new creative ads. Nike’s ‘rip the script’ and few…
Every week, I attempt to share a curated list of clutter-breaking best new creative ads. This week, ads from Faber-Castell,…
Every week, I attempt to share a curated list of clutter breaking new creative ads. The first and the most important job for any ad is to be noticed. Because an ad can create brand awareness, help in brand sales and all of that only if it is noticed in the first place. In this week’s compilation, emotional ad from Brazil for O Boticário, quirky ad for Flipkart SASA LELE and more. O Boticário: Mother’s…
Every week, I attempt to share a curated list of best new creative ads. This week: Flipkart SASA LELE sequel…
Every week, I attempt to curate a list of best new creative ads. View my weekly archive and an occasional…
Of late, ads from The Hindu have created a lot of buzz – the previous campaign took a stand against…
What is common to a blog post, an article in an online daily or magazine, a Facebook post, a Flickr…
Will stand alone digital agencies survive or continue to be bought over by the big network agencies or simply shut down? My two bits going by the trends and what clients are likely to look for in their creative partners.
Millions love Google for its products which are part of everyday life: search, Gmail, YouTube, Chrome, Android phones and so…
‘The new Creative Person is T-shaped’ said Luke Sullivan (author of ‘Hey Whipple, Squeeze This’ and ex-agency Creative) in an…
A brand’s unique property may include its logo, a jingle or sound mnemonic (called sonic branding) a font, colour, tag…
An article of mine was published in the Brand Wagon section of Financial Express yesterday. It was a long over-due, last minute, deadline-looming effort – and maybe it shows? Would love to have your comments. Click here for a larger image. How about sharing some of the good briefs you have received or written, especially in the context of a new media or integrated campaign?
Every week I attempt to share a compilation of creative ads which caught my eye. Getting noticed is the first…
The feature: a new HTC phone, lets you take photo-stills from their videos. Benefit: you can pull stills from video. With that…
I hardly came across any clutter-breaking ads over the last weeks or so and hence did not publish any curated…
Interesting article from Inside CRM about the reasons-why Apple creates customer loyalty. Some of the reasons attributed are: Retail Strategy:…
A TED-talk by Amy Cuddy, a social psychologist and Associate Professor at Harvard Business School says, ‘your body language shapes…
I was in two minds about visiting the Airtel store in Bangalore last night to check out the response to…
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As…
As noted earlier, as you read this, at this very moment, someone somewhere in this world is thinking of a…
Maybe it’s my penchant for drawing from my childhood days, that I still seek out great illustrations and drawings in…
Every day we come across hundreds of commercial messages. Only a handful are memorable. Here are a few compelling creative…
It’s common for celebrities and statesmen to evoke feelings of adulation from the public. We all have our role models…
Most of us would remember ‘Just do it’, ‘Think Different’, ‘Impossible is nothing’ or ‘Don’t leave home without it’. And would also be able to ascribe the correct brand names with those famous ad slogans. Closer home, ‘Fill it, Shut it, Forget it’, ‘Utterly Butterly Delicious’, ‘Tast the thunder’ and ‘Neighbours envy, owners pride’ come to mind. Most of these are pretty old, created decades ago.
Ad industry veterans said recently in an interview that brands should ‘think apps and not ads’. I respect the two…
“Is Apple anti-social?” asked Matt Foulger in a recent blog post. The article refers to the culture of secretiveness, bare…
It is said that one of the qualities of great advertising minds is to distill complex business problems and propositions…
I wrote a long post about the basics of marketing communications and the recent controversies around festive ads in India…
A recent survey conducted among 3000-odd US consumers by ChangeWave shows that among respondents who bought an Apple Mac over…
Time and again, market share is mentioned by companies, analysts and media as a measure of how successful a brand…
Came across these set of posters for Formula 1 Racing this year. The posters highlight the venue in some form. Design envy strikes.
I was following the live blogs from the WWDC yesterday – it started at 10.30pm (India time) and went on…
Every week I attempt to share a compilation of clutter-breaking ads. It’s that time of the year when lists are…