Every week, I attempt to share a curated list of clutter breaking new creative ads. The first and the most important job for any ad is to be noticed. Because an ad can create brand awareness, help in brand sales and all of that only if it is noticed in the first place. In this week’s compilation, emotional ad from Brazil for O Boticário, quirky ad for Flipkart SASA LELE and more. O Boticário: Mother’s…
Every week, I attempt to share a curated list of best new creative ads. This week: Flipkart SASA LELE sequel…
Every week, I attempt to curate a list of best new creative ads. View my weekly archive and an occasional…
I attempt to share a curated list of clutter-breaking creative ads, every week. This week, lovely ads from ChatGPT, Legora (an AI platform for lawyers), Coca-Cola ad for FIFA World Cup and more. ChatGPT: Bala vs Waterfall Every major LLM brand is on a mission to ‘educate’ users on how best the platforms can be used. Earlier search engines gave us information to specific questions mostly pertaining to general knowledge. Google managed to weave in…
Every week, I attempt to share a curated list of best new creative ads. This week: ads for Volkswagen from…
Every week, I curate a list of clutter breaking creative ads. This week, a uproariously funny new Thai ad for…
Recently, in blogging circles, The Pepsi Refresh project was declared a failure. In case you’ve been living under a rock, the project is a 2010 initiative by PepsiCo to award $20 million in grants to individuals, businesses and non-profits that promote a new idea that has a positive impact on their community, state, or the nation.
Millions love Google for its products which are part of everyday life: search, Gmail, YouTube, Chrome, Android phones and so…
It is not uncommon for bosses to frown upon employees who spend time on social media websites at work. Those…
Apple made several announcements at the WWDC yesterday: a new MacBook Air, radical new design for Mac Pro, new Airport…
The other day I was chatting with a friend of mine who could be labeled as the ideal target audience…
The ‘Will It Blend?’ series of videos from Blendtec represent the best of what marketing is all about in this…
Wieden & Kennedy, Portland started their own radio show yesterday. According to W+k’s blog: the radio extension exists to inspire creativity through provocative conversations, interviews and artistic expressions relating to arts, culture, media, and music. It has started with minimal programming hours and plans to share the programming between their global offices later. You can listen to the radio here: W+K Radio. Cool, innit? Apparently, Dan Wieden hosted his own show before getting into advertising.…
Ingenious stuff, this. We see two gum ball shaped candies. The creative mind sees a cat. Here’s a cute packaging…
Bullz-I, a firm in the ‘business of finding and developing business leaders’ has posted an interesting article in its blog.…
Agency: BBH This is brilliant stuff again from The Guardian and BBH. If last year’s ‘Open Journalism’ dramatised how new…
A spot for BBC Knowledge, Australia is making the rounds of ad blogs of late. What makes it memorable is…
Apple is among the handful of brands in the world whose product launches are globally discussed media events. The routine…
In this week’s compilation of creative ads which caught my eye: a TVC spot for Specsavers which has deliberate mistakes,…
Remember the Aspirina, CafiAspirina campaign which won big in 2010 and again in 2013? A new campaign for the same…
So Apple managed to sell virtually everything (albeit a relatively small quantity) that they shipped to India for the iPhone…
The Epica Awards were started to ‘promote and reward the highest standards in European advertising’. Today, Epica is open to…
Of late, there’s been a debate about the use of Adblockers, with some calling it immoral (see a rebuttal here). Needless to…
Life is what happens when you are busy making other plans, goes the famous quotation. With Apple, it can be…
Design and Art Direction (D&AD, formerly known as British Design & Art Direction) is a British educational charity which exists…
Visual puns in advertising can be great fun. It could be an image that plays tricks in your mind. Or…
For some weeks now, I have been reading up about iPhone shortage in the US and British stores. Prior to…
Over the years, there’s been a pattern to the Super Bowl ads – bizarre plot lines, big production values, jaw-dropping computer graphics, humour (slapstick or intelligent), elements designed to be cute and so on. Rik Haslam, Executive Creative Director at RAPP categorises them as Super Satire, Super Serious and Super Silly stories. There is likely to be a pressure to do whatever everyone else is doing – ‘most of the spots look like what we think a Super Bowl spot is supposed to look like’, as this article says. This year too, there have been the regulars – big-scale production values, tear jerkers featuring puppies and so on.
Not a single official word from Apple on the ‘Apple Tablet’, but speculations are rife. They span the entire spectrum…
Mac rumour sites and Apple blogs are agog with this piece of ‘news’. Image: Flickr According to 9to5mac, Apple’s ‘next…
There’s been considerable discussion around native advertising (good reads here and here) of late. For the uninitiated, Wikipedia defines native…