Subaru Crosstrek: welcome to the pack I am not an automobile fan myself (though I keenly follow the category advertising, especially in print) so I didn’t know that Subaru has a reputation for evoking loyalty in the US. It is said that casting dogs and babies in an ad is guaranteed to generate involvement in viewers. That said, the dog plays a central role in this story, puts in a stellar performance and subliminally cues…
1. BBC Sport: Wimbledon coverage It’s Wimbledon time of the year. Here’s a new spot from BBC Sport announcing the live coverage of the event. The device is simple – a tennis ball wreaking ‘havoc’ across Britain and ending up at the centre court. Even though this montage of visual set to music is a common format the ad is riveting. 2. Verena Sure Thanks to this commercial, I came across this category called of…
It is said that a majority of advertising is mediocre and plain forgettable. While we all are exposed to hundreds of commercial messaging, only a handful are memorable. Here are a few which caught my eye over the week: Range Rover Velar, Honda Civic, Audi sandbox VR experience and more. 1. Range Rover Velar Dubbed ‘the avant-garde Range Rover’ the new Range Rover Velar has got the media buzzing. A new film, has the right…
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 30th September: Oxo, Philips and more. 1. Oxo family In the 80s, the ‘Oxo family’ featured in a series of advertisements featuring a typical British family. The campaign was popular and ran till the late 90s. The…
BBC: Ronnie Corbett tribute Who says obituary ads can’t bring a smile? Here’s one from BBC paying tribute to Ronnie Corbett – the famous British comedian who passed away recently. He was known for the comedy sketch ‘The Two Ronnies’. His height (5ft 1-inch) was the topic of many jokes – so this tribute juxtaposed with the words ‘showbiz giant’ packs a punch. Agency: RKCR\Y&R. Via. British print advertising has always relied on subtle humour to…
And John Lewis does it again with their Christmas advert. It is yet another tugging-at-your-heartstrings story – this time, of a young boy and his Arctic pet, Monty the Penguin. It showcases the fun-filled adventures those two have but the mood takes a distinct turn, when the yearning Monty has for a loved one is conveyed. That moment in the film is so memorable – you wonder how they got a penguin (animated nevertheless) to…
Remember seeing this ad many moons ago in one of the ad reels and is etched in my memory. Can’t stop laughing every time I see the ad – so wicked and enjoyable. Agency: Publicis, London It takes guts to go against ‘category codes’ of food advertising (especially ads for biscuits) which typically restrict themselves to glorious product shots of ingredients and nothing much. While ‘going to great lengths’ to have a food brand is…
Design and Art Direction (D&AD, formerly known as British Design & Art Direction) is a British educational charity which exists to promote excellence in design and advertising. D&AD ‘exists to stimulate, enable and award creative excellence in design and advertising’. It is a highly respected award and recognises great design beyond advertising – some of the categories include Product Design (in 2012, Apple was named best design studio and best brand of the past 50…