Soy Mamelle: udder joy of packaging

At an international conference for packaging earlier this year, KIAN Brand Agency of Moscow undertook an interesting project. The project – a packaging concept for Soy Milk was aimed at informing regular milk consumers that milk obtained from natural plants is as good as cow’s milk.

While design elements that resemble a cow would have been the obvious first choice, I liked the way the entire concept has been taken forward in an integrated way.