ArchiveFebruary 2010

Apple plans big push in China; no hope for India, then?


At the Annual Shareholders Meeting this week, Apple gave an indication of their focus on new markets. They plan to open 25 new stores over the next 2 years in China. Not surprising, since Apple has sold more than 200,000 iPhones in China already since the official launch and sees a huge potential there. Does it put paid to any hopes of Apple showing interest in India, at least in the short term...

Pause. Review. Reflect on The Observer re-launch


Veteran journalist M J Akbar launched the Sunday Guardian (‘It’s a Know Brainer‘) for the New Delhi market recently. Times of India is experimenting with Crest Edition (‘A weekend edition, a weeklong read’) in select markets. TOI says: Crest is for the curious mind; it hopes to be every intelligent reader’s guide to politics and policy, art and culture, environment...

Seen and noted: Suraj Electronics – pixels tell a story


Came across this set of ads for Suraj Electronics, Delhi. Suraj, who? Exactly. Like me, if you haven’t heard the name, don’t worry – this is bound to make the rounds of ad blogs and Creative Awards.  The attempt is to sell the generic benefits of LCD TVs and the creative idea is to subliminally cue iconic visual moments – be it films or famous paintings – through...

15 creative ideas from the Gulf


Came across a campaign for Polo – the mint with a hole, in Ads of the World. We’ve seen several executions of the ‘Mint with a hole idea in India’, including this cracking one created by Freddie Birdy & Naved in the early ’90s. I found these expressions fresh and unique. Over the years, there’s been seen a steady improvement in idea and more importantly...

Never walk alone, says P&G to mums


The latest in the Thank You, Mom series of ads for P&G’s Winter Olympic effort premiered on Feb 20th. Touching stuff. The theme effort, brand-specific spots and the web activity all have great synergy and are single-mindedly focused on strengthening P&G’s equation with mums. Investing behind the Winter Olympics makes sense: according to a 2008 survey by the United States...

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Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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