Seen and noted: John West, the best

Pinterest LinkedIn Tumblr

Came across this new execution of the now popular ‘always enduring the worst to bring you the best’ idea of John West, Australia.

Agency: Grey, Melbourne. Via.

Their 2005 spot won several awards and has gone on to become a viral hit. Since then there’s been a slight shift in dramatizing the ‘enduring the worst’ part – the focus has been more on how the ‘experts‘ when it comes to salmon – bears, storks and the likes choose John West, because its the best.

As a theme, it has remained consistent over time. I like.

Facebook Comments
Was this article helpful?

A marketing communications professional with a keen interest in all things advertising. I share creative ads and views on the ad industry here. Views are personal. See Disclaimer for more.

Write A Comment

%d bloggers like this: