Seen and noted: John West, the best

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Came across this new execution of the now popular ‘always enduring the worst to bring you the best’ idea of John West, Australia.

Agency: Grey, Melbourne. Via.

Their 2005 spot won several awards and has gone on to become a viral hit. Since then there’s been a slight shift in dramatizing the ‘enduring the worst’ part – the focus has been more on how the ‘experts‘ when it comes to salmon – bears, storks and the likes choose John West, because its the best.

As a theme, it has remained consistent over time. I like.

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