Came across this new execution of the now popular ‘always enduring the worst to bring you the best’ idea of John West, Australia.
Agency: Grey, Melbourne. Via.
Their 2005 spot won several awards and has gone on to become a viral hit. Since then there’s been a slight shift in dramatizing the ‘enduring the worst’ part – the focus has been more on how the ‘experts‘ when it comes to salmon – bears, storks and the likes choose John West, because its the best.
As a theme, it has remained consistent over time. I like.