The popular ad blogs usually display pretty much the same campaigns. Somehow, ads from Europe, other than UK perhaps will have to wait till the Epica Awards are announced. Here are 15 examples from the Poster & Outdoor category: 1. McDonalds Olympics Loved the simplicity of this campaign and the clever headlines juxtaposed with the visuals, especially the one featuring the dad. Agency: Leo Burnett 2. Wrigley Orbit When strawberry and banana come together in…
Is it a mobile campaign? Or a traditional billboard? Well, it took the best of both worlds and ended up winning the Epica d’Or in the Outdoor Category at the Epcia Awards 2012. Pennies for Life, a campaign developed for the Microloan Foundation (a charity that encourages women in Africa to set up their own businesses) worked like this: giant outdoor site in a UK shopping centre featured portraits of real women made entirely of pennies. Passersby…
Julian Cole, Strategy Director at BBH conducted a 3-week online course on Digital Strategy in October ’12 on Skillshare. The course covered four key skills necessary for a Digital Strategist – Insights Mining, Communication Planning, Digital Media/Influencer Analysis and KPIs/Measurement. A presentation from that course, ‘What is a great digital creative brief?’ is now available on Slideshare. What is a great digital creative brief from Julian Cole I loved the way popular new media campaigns were…
Firstpost’s Anant Rangaswami has released a free e-book: The future of advertising in India, 2016. Obviously, its great on Anant’s part to offer it as a free download. The greater good however, is the potential change its likely to bring to the ad industry as a whole. The book (I read through a few chapters as of now) touches upon a number of relevant issues for the advertising industry: talent, relationships, costs, people brands, digital…
This is a guest post by Anand Narasimha. Anand is Dean & Professor of Marketing at IFIM Business School, Bangalore. With over 25 years of experience in Brand Marketing, Advertising and Consulting, he describes himself as a ‘Brand Mentor’. Here’s a point to ponder. What motivates and unites people more: fighting for a cause or against an idea? History provides us the answer. During the French Revolution the oppressed bourgeois’ united against a common enemy-…
When it comes to mobile app ideas for brands, sky is literally the limit. Apparently Air France is known and appreciated by music fans for its sharp selections and exclusive content. They have created a new mobile app – Air France Music App, which literally plucks music from the sky. ‘Exclusive pieces of music are hidden in the clouds, and can find them and enrich your playlists by lifting your iPhone up to the sky’…
Dumb Ways to Die – a new integrated campaign for Metro trains, Melbourne reiterates what Social Media gurus have said across many seminars, workshops and conferences: ‘content is the new currency’. The campaign is a case study on what to do right in the context of new media. The objective is to reduce the number of serious and fatal accidents on its rail network. Instead of taking a rational approach, the effort is to tangentially…
The number of Apps on the iTunes App Store was touted as an advantage over other ‘market places’ like Google Play, Ovi or Windows Market Place. That advantage was bound to disappear over time given the popularity of Android platform and it has. As of Sep’12, the Android store has 650,000 apps compared to 700,000 on the iOS platform. Even in terms of number of downloads both the major stores crossed 25 billion. However, I…
So Apple managed to sell virtually everything (albeit a relatively small quantity) that they shipped to India for the iPhone 5 launch. Given that it was a launch of a much-anticipated, global brand there were several elements missing in the marketing mix. For starters, there wasn’t any ‘official’ launch campaign from Apple. Tech blogs reported the Nov 2 launch and it was solely up to Apple enthusiasts to figure out pre-booking. Apple re-sellers held their…
One of the questions that should be asked (but not often enough perhaps) before creating a digital asset for a corporate brand is: ‘why would consumers come back again and again to this property?’. Unfortunately, the creators of such digital assets (be it a corporate website, microsite, mobile application, Twitter feed or a Facebook page) are not clear about it. Result: Twitter feeds for brands that look like ghost towns, poor interaction with consumers on social media…