ArchiveNovember 2012

13 winning Posters & Outdoor campaigns from Epica Awards 2012


The popular ad blogs usually display pretty much the same campaigns. Somehow, ads from Europe, other than UK perhaps will have to wait till the Epica Awards are announced. Here are 15 examples from the Poster & Outdoor category: 1. McDonalds Olympics Loved the simplicity of this campaign and the clever headlines juxtaposed with the visuals, especially the one featuring the dad. Agency: Leo...

Epica 2012 Grand Prix for Outdoor: billboard meets interactive


Is it a mobile campaign? Or a traditional billboard? Well, it took the best of both worlds and ended up winning the Epica d’Or in the Outdoor Category at the Epcia Awards 2012. Pennies for Life, a campaign developed for the Microloan Foundation (a charity that encourages women in Africa to set up their own businesses) worked like this: giant outdoor site in a UK shopping centre featured...

What is a great digital creative brief


Julian Cole, Strategy Director at BBH conducted a 3-week online course on Digital Strategy in October ’12 on Skillshare. The course covered four key skills necessary for a Digital Strategist – Insights Mining, Communication Planning, Digital Media/Influencer Analysis and KPIs/Measurement.  A presentation from that course, ‘What is a great digital creative brief?‘ is now...

The future of advertising in India is thought-provoking and free to download


Firstpost’s Anant Rangaswami has released a free e-book: The future of advertising in India, 2016. Obviously, its great on Anant’s part to offer it as a free download. The greater good however, is the potential change its likely to bring to the ad industry as a whole. The book (I read through a few chapters as of now) touches upon a number of relevant issues for the advertising...

Branding with the enemy


Here’s a point to ponder. What motivates and unites people more: fighting for a cause or against an idea? History provides us the answer. During the French Revolution the oppressed bourgeois’ united against a common enemy- the feudal and exploitative French monarchy and sent them to the guillotine. Soon after, once the enemy was dead, they were plagued with infighting and rivalry. The Allied...

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Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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