Love it or hate it, but you can’t ignore it. A new online film for Toyota G86 is generating buzz. A huge departure from typical automobile advertising, the ad captures the negative reaction to the car from wives & girlfriends. Agency: Happiness Brussels Loved the juxtaposition of ecstasy with anger. And the taunts about mid-life crisis and the expense will definitely strike a chord. What say?
MAD Magazine was one of a kind. It was known for its unique brand of satire on all aspects of popular culture and wielded great influence for several decades. Its publisher William M Gaines refused to accept any form of advertising in the magazine and resorted to spoofing popular ads of the day.
Mobify has released an interesting infographic pertaining to online shopping traffic through mobile devices. 200 million shoppers on mobile commerce websites were analysed to see which nation shops the most on the go. Australia leads the pack with 47% of shopping traffic happening through mobile devices. In India, its 9%. Shoppers were also surveyed on usage of smartphones vs. tablets for such mobile driven online purchase – in India, 40% of those bought from a…
Ireland’s creative community have gotten together to release a lot of pent up anger and sadness through the medium of the A3 poster, all in aid of Temple Street Children’s Hospital. Ad creatives, designers, animators, directors, illustrators and more have taken time out to dress up their favourite worst feedback from clients, transforming quotes that would normally give you a twitch, into a diverse collection of posters. Here are a few gems. Head out to Sharp…
An insight is a penetrating observation about consumer behavior that can be applied to unlock growth. That was a wonderful, pithy explanation of what a good insight is and brand strategy and creative depend a great deal on it. Snickers’ positioning and the baseline, ‘You are not you when you are hungry’ are great examples of insight-driven, relevant messages from a brand. And on hindsight, every word of the above definition rings true for Snickers…
Most of us would remember ‘Just do it’, ‘Think Different’, ‘Impossible is nothing’ or ‘Don’t leave home without it’. And would also be able to ascribe the correct brand names with those famous ad slogans. Closer home, ‘Fill it, Shut it, Forget it’, ‘Utterly Butterly Delicious’, ‘Tast the thunder’ and ‘Neighbours envy, owners pride’ come to mind. Most of these are pretty old, created decades ago.
Heineken had one of the all-time great ad slogans: Heineken refreshes the parts other beers cannot reach. Quirky, memorable and gets the point across. Created by Collett Dickenson Pearce & Partners, the slogan was used for a long time across several creatives. Here’s a classic TV spot. Agency: Lowe Howard-Spink Marschalk. Year: 1985 A ‘before-after’ ad done so well.
Apple’s marketing mix – the PR machinery, advertising, shopper strategies have been written about a lot. Apple is said to exploit marketing tools to build hype and some of the strategies outlined even two years ago still hold good. Another powerful tool which Apple uses to the hilt is its own website. But its not just about luring viewers with mouth-watering, gorgeous, hi-resolution visuals. There is a method to the madness there. Beautifully shot photographs, clean,…
A Malaysian radio station focused on business news & current affairs, BFM 89.9 runs an in-channel promotion where the channel’s name is expanded in different ways: ‘Bold Factual Media: BFM 89.9’, ‘Be Faithful Men: BFM 89.9’, ‘Bickering Frustrates Malaysians: BFM 89.9’ and so on. This format of channel idents was smartly used on the occasion of World Heart Day to create awareness about the symptoms of heart attack. Agency: McCann-Erickson (M) Sdn Bhd photo credit:…