Among the various winners at Cannes, a handful truly standout. I have mentioned a few which caught my eye. Here’s another list of worthy winners. Apple iPad: Grand Prix in Print As Adage notes, ‘each of five print ads features a different magazine’s cover at the left, and the same cover within an iPad Mini at the right, with a small Apple logo and the tiny words iPad Mini at the bottom. The covers, from…
‘What is the one thing we want to say?’ That question, or variations thereof (‘what is the single minded proposition?’) as part of the written Creative Brief, has baffled many an Account Executive in ad agencies. It may have been a source of mirth for many a Creative Director too, as they view such briefs as unfocused and uninspiring. The best of the creative folk usually have a clear understanding of the brand’s business problem…
Here are some of the funny TV spots that were featured at the Cannes 2013 (some were shortlisted but did not win): Devondale Sunshine Bubble: Bronze in Film Lions Breakfast drinks in Australia are predominantly soy-based drinks, a fact that is unbeknownst to many. Devondale – Australia’s largest dairy – decided to launch a competitor made from real milk. We legally couldn’t say anything about the negative health implications of soy, but we could draw…
Among the various winners at the Cannes Lions, there are a few that stand out – they appeal to you in an instant and strike you as a great, relevant, idea that makes sense for the brand and is well executed. I thought I will write a series of posts on such winners. Here’s the fifth one: The Small World Machines project went viral on YouTube (1.5mn views as of date) and generated a lot of buzz…
First rule of advertising: your ads must get noticed. Second rule: they must be relevant to the target audience. Third rule: the ads must ‘involve’ and engage the audience. I thought these ads for Art & Communication School in United Kingdom by the School of Communication Arts, UK scored on all counts. The brief is interesting too: find a problem in your life, solve it. And the creative brought it to life in an interesting way. Via:…
Among the various winners at the Cannes Lions, there are a few that stand out – they appeal to you in an instant and strike you as a great, relevant, idea that makes sense for the brand and is well executed. I thought I will write a series of posts on such winners. Here’s the fourth one: I was expecting animation of the kind seen in Toy Story and Up, only to be pleasantly surprised. Riveting film,…
Among the various winners at the Cannes Lions, there are a few that stand out – they appeal to you in an instant and strike you as a great, relevant, idea that makes sense for the brand and is well executed. I thought I will write a series of posts on such winners. Here’s the third one: We all have seen the TNT videos that went viral on YouTube: the first one, ‘A dramatic surprise on a…
Among the various winners at the Cannes Lions, there are a few that stand out – they appeal to you in an instant and strike you as a great, relevant, idea that makes sense for the brand and is well executed. I thought I will write a series of posts on such winners. Here’s the second one: The opportunity: Funeral Insurance company DELA in Netherlands, believes in a dignified farewell for everyone, but above all…
Among the various winners at the Cannes Lions, there are a few that stand out – they appeal to you in an instant and strike you as a great, relevant, idea that makes sense for the brand and is well executed. I thought I will write a series of posts on such winners. Here’s the first one: The problem: in Belgium, over 300 people die in a year because they don’t get a new organ…
At the recent WWDC, Apple announced several products, including the next Mac OS X (Mavericks), a new Mac Pro and a refurbished Macbook Air. Among those, the Mac Pro and Mavericks are definitely drool worthy and buzz worthy. But expectedly the big debate is on iOS 7. Some have dubbed it as a copycat with nothing revolutionary on offer. Many, including die hard Apple fans have simply loathed the design, referring mainly to the icons,…