S7 Airlines: travel ad with imagination

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Travel ads usually fall into two categories: ones which showcase the destination and the other which dramatise the flying experience. A new ad for Siberian brand, S7 takes on a refreshingly new approach. The ad showcases the destinations they travel too but not in a conventional way – the well known landmarks of the cities and countries are not highlighted. Yet the possibility of experiencing great sights in these destinations is brought out in an imaginative, engaging way.

Agency: W+K, Amsterdam

I actually smiled when I saw the visual of a rock formation resembling a mammoth. Nicely done, W+K.

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