ArchiveSeptember 2016

#Qantasoutofoffice, #FlyNorwegian, @EffieAwards and more: creative ideas of the week

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Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 23rd September: Qantas, Effie Awards and more. 1. Qantas: out of office This one has that ‘why-didn’t-I-think-of-it?’ quality to it. The idea is so...

4 print campaigns of note from the WPPed Cream 2016 awards

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As I have said many times here, I love print ads. One of the first categories I checked out at the 2016 WPPed Cream awards was print (I found some cool outdoor work too). Herewith a few which caught my eye: 1. Opel – Invisible Dangers To promote the Opel intellilux LED lights, Y&R created a series of print ads dramatising how this new technology works. They showcased the illuminating...

3 outdoor campaigns of note from the WPPed Cream 2016 awards

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WPPed Cream – the internal creative awards for WPP group agencies have been awarded since 2007. The categories have evolved over the years to reflect changing times. Thankfully, ‘advertising’ is still a category with awards for print, outdoor and film. Just a decade ago, outdoor was limited to vinyl billboards. But today, the category includes fancy interactive and digital...

Of unboxing zindagi and creating brand affinity among non-Hindi speakers

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I quite like the new Snapdeal logo. It makes for an attractive app icon (mobile being an important part of brand interaction) and the box is relevant to the category. Yes, there is the usual backstory created around a logo change (‘the two arrows of the box represent our role as your partner’ and ‘symbol is so much more than just a box; it is a representation of untold...

IKEA, @hm, Heineken and more: creative ideas of the week

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Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 16th September: IKEA, H&M, Heineken and more. 1. IKEA: Every Other Week A sweet little spot from IKEA from Sweden. The spot says a lot with hardly any dialogue. What I...

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bhatnaturally

Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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