Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 23rd September: Qantas, Effie Awards and more. 1. Qantas: out of office This one has that ‘why-didn’t-I-think-of-it?’ quality to it. The idea is so simple and clever – an out of office reply powered by your travel…
As I have said many times here, I love print ads. One of the first categories I checked out at the 2016 WPPed Cream awards was print (I found some cool outdoor work too). Herewith a few which caught my eye: 1. Opel – Invisible Dangers To promote the Opel intellilux LED lights, Y&R created a series of print ads dramatising how this new technology works. They showcased the illuminating power of the lights by…
WPPed Cream – the internal creative awards for WPP group agencies have been awarded since 2007. The categories have evolved over the years to reflect changing times. Thankfully, ‘advertising’ is still a category with awards for print, outdoor and film. Just a decade ago, outdoor was limited to vinyl billboards. But today, the category includes fancy interactive and digital installations and more. In this years awards, here are a few outdoor campaigns which caught my eye: 1. Automobile…
I quite like the new Snapdeal logo. It makes for an attractive app icon (mobile being an important part of brand interaction) and the box is relevant to the category. Yes, there is the usual backstory created around a logo change (‘the two arrows of the box represent our role as your partner’ and ‘symbol is so much more than just a box; it is a representation of untold potential and possibilities’). The anthem ad,…
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 16th September: IKEA, H&M, Heineken and more. 1. IKEA: Every Other Week A sweet little spot from IKEA from Sweden. The spot says a lot with hardly any dialogue. What I liked was the fact that it…
It’s that time of the year again. An Apple Event has triggered the by-now familiar social media wars between fans of Apple and Android. Not surprisingly, the jokes, barbs, memes and parody videos about Apple in general and iPhone 7 in particular have also started. Apple fans profess their faith in the brand and put down Android owners given an opportunity. This is not new and perhaps has intensified over the years with the growth…
Another Apple event is over and the headlines are filled with the usual: merits and demerits of the products launched, fan wars taking sides and punditry on whether Apple has lost its mojo. Amidst all this, what goes unnoticed is the near perfect execution of the event itself from a presentation and overall ‘communications’ perspective. Herewith some unsolicited observations: Script out everything Ever since I have followed the Apple Keynotes (from 2007, I guess) I…
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 9th September: Mia jewellery, Adidas and more. 1. Mia by Tanishq It is such a pleasure to good English copywriting in Indian advertising these days. The narration, delivered like a recital of a poem, the rhymes and…
‘The beauty soap of film stars’ has been the core essence of Lux soap for decades. From the 1920s, the brand has invested in celebrity endorsements across all its markets. They have signed on some of the iconic Hollywood and Bollywood stars of the day for brand endorsements. The advertising broke the clutter because of the presence of film stars and also due to the fact that Lux was one of the few brands which…
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 2nd September: Kenzo, Sonoa, IBM and more. Kenzo World: The new fragrance Luxury brands have their code when it comes to advertising, very different from everyday consumer goods like toothpaste and toilet cleaners. The entire game is…