So another brand is dead. WorldSpace India is winding up services from Dec 31 this year. Around 300 of it’s employees in Bangalore have been given the pink slip. The 450,000 subscribers have been left in the lurch too – with many of them (including yours truly) having paid for a year in advance. And having to wonder what to do with the hardware which is rendered useless suddenly. A lot of the brand’s woes…
There are several books on Brand Experience, the importance of retail in the process and the concept of integrated brand…
Add this to the list of ‘when the world zigs, zag’ ideas. Canadian entrepreneur Lino Fleury has created Slow Cow, dubbed as the anti-energy drink. He believes that caffeine-packed drinks like Red Bull increase anxiety and created Slow Cow, an antidote to energy drinks. It contains theanine, chamomile, valerian, passiflora and other ingredients known for their calming effects. Red Bull, apparently is not amused by the logo. Some of us have an urge to be…
I’ve had the ‘wish-I-had-thought-of-that-idea’ moment, when it comes to ads created by others. It happened with this product concept. OFF!…
The conversation in an ad for Bajaj XCD and a tweet triggered this post. In the Bajaj ad, a regular bloke is shown not only preferring ‘common type’ solutions for his ‘ordinary’ life but rejecting outright what is seen as opulent and stylish. In other words anything stylish or luxurious is not good for the majority who can be assumed to be ‘common type’. Cartoon sourced from here. In the tech world, I see a…
Croma, the durables and electronics retail chain from the Tata Group launched their own brand of laptops, called er…Croma, recently. Interesting move from the retail major – one has seen store brands in commodities (sugar, aata) and low-end and low unit value categories (tissues, towels). How will their entry into laptops be seen by potential buyers? The Tata name is a positive – but will the brand be able to sway consumers from a Dell…