Came across this interesting post: 50 Stunning Examples of a great redesign in which some recent examples of good identity and product design are outlined. Here are a few: Among the Indian brands, recent identity changes that come to mind are Ceat, Godrej, India Post, Canara Bank, Bank of Baroda, Union Bank and Shoppers Stop. International brands like Sunsilk and Vodafone have unveiled their new identities too. Amazing how a subtle change in design affects…
Small cars are in the news again. Except, they aren’t called cars by Nissan. They are launching the Nissan Cube…
It is perhaps India’s best case study on buzz marketing. The Tata Nano gathered millions of dollars worth of advertising through unpaid media coverage, prior to launch. The launch too has been widely covered both in Indian and international media. Expectedly, the company is implementing a different approach to car marketing. ‘Nano news’ in print and ‘Nano break’ on television are great properties. As far as the print ads are concerned I thought they will…
In client-agency meetings the issue of ‘branding’ crops up when it comes to planning a new commercial or dissecting an…
Kraft Foods has unveiled a new logo, apparently to fight the private labels. The PR blurb says, with a new purpose and values setting a fresh direction, Kraft Foods also gave its corporate logo a facelift to more clearly deliver “delicious.” The baseline must go down as one of the corniest of late. The logo crams almost everything – a smile and a rainbow burst. And that font in the baseline – is that to…
Of late, I have been quite impressed with both the product and the advertising for The Power of Ideas project…
This must rank as one of the cheekiest ‘guerilla’ ads. Developed by Euro RSCG, Australia for Veet. It was released on Jan 21st, in The Daily Telegraph, Sydney.