Every week, I attempt to share a curated list of best new creative ads. This week: ads for Volkswagen from Paris, a branding project from Brazil and more. Volkswagen: We didn’t invent anything Automobile category advertising is full of cliches. Montage shots of the vehicle’s exteriors and interiors and that’s that. That’s why I like ads which highlight a car’s feature and cue the benefit respecting the intelligence of the audience. A new campaign for…
Every week, I curate a list of clutter breaking creative ads. This week, a uproariously funny new Thai ad for…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
Every week I attempt to share a curated list of best creative ads from around the world. This week: ads from Huggies, Citroen, KitKat and more. Huggies: $500K vs 19 Babies 💩 Product demonstration is an effective way of showcasing specific features, their benefits and aiming to establish superiority over competition and command a premium over competition. In diapers, the most effective proof of efficacy is how it retains the ‘blowouts’. Absorbing leaks, keeping the…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
As advertising ideas go, this is jaw-droppingly big. Imagine virtually all of  today’s big football stars coming together in an…
When I was in advertising, writing, editing, delivering or sitting through presentations was a common affair. A presentation is not…
Recently there was a good read about what ails advertising today. The writer, an advertising veteran, lamented the lack of…
Advertising is meant to either effect a change in perception or behaviour. Sometimes, the former can lead to the latter.…
A recent speech by the Indian ad legend, Mohammed Khan caught the fancy of many ad folks, going by the…
The latest OLX campaign is refreshing because the advertising message shifts focus from the seller to the buyer. The buyer is only a conduit as the end message is directed at the seller – giving him the feeling that ‘there is a buyer for everything out there’.
Much action in the lemon drink category in India. Nimbooz made a splash on TV and OOH. Parle Agro’s LMN…
Most ads are simply ignored – a fate worse than being disliked. Hence it is said that the most important…
There was this old joke about how if you search for ‘world peace’ on the Internet you are likely to…
Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many…
Sometime back I had whined about the process of new business pitches. It’s time to whine again. Some recent incidents…
The print work from DDB South Africa for Energizer which won the Grand Prix in the Press category is simply brilliant. It provides a new twist to the ‘long lasting batteries’ promise of Energizer.
There’s been much brouhaha over Apple’s move to create an in-house agency. Ad industry trade portals and tech blogs have…
Last week much of traditional media, marketing & advertising trade portals and of course, Twitter was abuzz with discussions on…
If you happen to be in Bangalore, one way of you getting to know about the Theatre for Children event…
Creating clutter breaking advertising is difficult. Not surprisingly, a majority of the ads are not just mediocre but are totally…
‘People don’t want to have conversations with a beer brand’, said the incomparable @rameshsrivats at a Social Media Week in…
Just when you thought customizing your creative message to suit various media is tough enough here is news: there is…
There was an interesting conversation on cult brands, over at Twitter, triggered by this tweet from Karthik. The conversation that…
Benefit laddering is a technique used in advertising based on the belief that dramatising emotional benefits of a brand has…
Windows XP SP3 sends PCs into endless reboot | The Register: “” Here comes Groundhog Day again for PC users.…
Creative advertising or idea is ‘attention-getting’ and catalytically relevant representation of brand position and NOT straight translation. For an idea…
Apple’s success in retail, through its company-owned Apple Stores has been a subject of many articles & case studies. The…
It’s around 9pm here in Bangalore. In about an hour’s time from now, Steve Jobs will address the 2008 Worldwide…
The expected announcement came: iPhone 3G will be faster (36% faster than Nokia N95 is the claim), cheaper ($200 for…
Loved this campaign for Wendy’s Pretzel Bacon Cheeseburger. Tweets and posts about Wendy’s new Pretzel Bacon Cheeseburger, are turned  into…
In 1905, John E. Kennedy, then a relatively unknown copywriter, described advertising as ‘salesmanship in print’. He later joined Lord &…