Every week, I attempt to curate a list of best new creative ads. View my weekly archive and an occasional point of view on the business of advertising. This week: ads from Apple, Vaseline, Burger King and and more. Dutch Barn: million pounds Very few brands have a sharply defined personality and use it consistently. Actor Ricky Gervais has cultivated an image of an irreverent, outspoken comedian who often speaks uncomfortable truth and calls out…
I attempt to share a curated list of clutter-breaking creative ads, every week. This week, lovely ads from ChatGPT, Legora…
Every week, I attempt to share a curated list of best new creative ads. This week: ads for Volkswagen from…
Every week, I curate a list of clutter breaking creative ads. This week, a uproariously funny new Thai ad for Shield Insurance Brokers, TVC for Tesco Mobile and more. Shield Insurance Broker: After Shit Happens Service The reason why I love Thai advertising like so many others is that the best ones weave in a product story strongly and do a hard sell effortlessly. The ads charm their way into gaining attention and then to…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
Every week I attempt to share a curated list of best creative ads from around the world. This week: ads…
Over the years, there’s been a pattern to the Super Bowl ads – bizarre plot lines, big production values, jaw-dropping computer graphics, humour (slapstick or intelligent), elements designed to be cute and so on. Rik Haslam, Executive Creative Director at RAPP categorises them as Super Satire, Super Serious and Super Silly stories. There is likely to be a pressure to do whatever everyone else is doing – ‘most of the spots look like what we think a Super Bowl spot is supposed to look like’, as this article says. This year too, there have been the regulars – big-scale production values, tear jerkers featuring puppies and so on.
‘The beauty soap of film stars’ has been the core essence of Lux soap for decades. From the 1920s, the…
Samsung’s inward looking strategy is what drives the brand’s efforts in product development and marketing. The Samsung Gear is a case in point.
A copy-oriented campaign for a financial services brand, SwissLife won the Epica d’Or at the Epica Awards, 2011. A new…
The Micromax Turbo teaser was not a teaser in the classical sense – everyone new what was coming. The expectation…
A majority of ads go un-noticed. That’s a worse state to be in than being noticed and disliked. An ad…
This must be a mistake. Bhatnaturally has been nominated in the Best Business Blogs category at The Indibloggies – the Indian Weblog Awards 2008. The full list is here. Some of my favourites among the other categories: Bengalooru Banter Ramesh Srivats’ Twitter Feed and his personal blog Doing Jalsa Showing Jilpa Son of Bosey Domain Maximus The jury has nominated the blogs. I guess voting will start soon. When it does, vote for me!
Call it intriguing, weird, clever, creative – the Never Hide campaign idea for Ray-Ban has generated a lot of buzz…
Great stuff. Says it all without saying a word. Agency: Publicis, New York Sure to strike a chord with those…
As far as public service messages go, this one has an unusual objective. It urges motorists in the UK to…
A new poster campaign for the UK e-retailer, Dixons is making the rounds of UK ad blogs. It plays on…
The good folks at Smoking Apples – the most rocking Apple blog this side of the equator – have posted…
No discussion about the ‘new advertising’ is complete without someone uttering the word ‘conversations’ in the context of brands and…
It’s festive season in India and Diwali themed ads are everywhere. Several categories are natural fit for this season: fashion,…
There was an interesting discussion on what ails the design industry in India over at Storyboard featuring some industry insiders.…
Going by what I see in trade magazines, there are frequent attempts to find a new definition to advertising of…
The blogosphere is abuzz again with the impending launch of an ‘improved, 3G version’ of the iPhone. The extent to…
There is a lot of talk recently about the need to drop the word ‘digital’ in marketing & advertising. The…
No discussion about the ‘new advertising’ is complete without someone uttering the word ‘conversations’ in the context of brands and…
Recently, in blogging circles, The Pepsi Refresh project was declared a failure. In case you’ve been living under a rock, the project is a 2010 initiative by PepsiCo to award $20 million in grants to individuals, businesses and non-profits that promote a new idea that has a positive impact on their community, state, or the nation.
In the future, when creating a campaign for a brand the to-do list will perhaps include: TV commercial, radio spot,…
Apple product launches have come to have a predictable nature. First the rumours, then the product leaks, pre-launch hype, launch…
There are 3 parts to any presentation: preparation, creation and delivery. Unfortunately, most of the effort is focused on the creation part.
The iPhone 3GS was supposed to launch in India on Aug 9th, as announced by Phil Schiller during his Keynote…
It is said that one of the qualities of great advertising minds is to distill complex business problems and propositions…
‘Let’s go mobile’, could vie for top place with ‘Lets create a Facebook page’ when it comes to brand manager…
Presentation skills is perhaps one of the most neglected aspects of training in advertising agencies. Ironic, since it is a…
Recently, AgencySpy published an internal memo of an ad agency, where the CEO makes a reference to advertising providing a chance…