Mostly the good bits on advertising & branding.
In my last week's compilation, I missed a couple of ads from Swiggy and Wild Stone which I've added in this week's compilation which includes ads from DHL, WeTransfer, Apple and more. DHL: Bryan Adams - the tour before the tour The journey of … [Continue reading]
Recently, an article highlighted how several new-age brands in India have put together internal creative units citing quick turnaround time, more control over content & easy access to all company verticals as key benefits. Over the … [Continue reading]
The first and perhaps the most important objective of an ad is to get noticed. If an ad goes un-noticed, everything else is pointless. In that context, it is staggering that a vast majority of the ads are mediocre, are ignored and hence wasteful … [Continue reading]
If an ad is not noticed, everything else is academic. Unfortunately, a majority of the ads go un-noticed. Among the few which catch our attention, only a smaller number remain memorable. Here are a few creative ads which caught my eye this … [Continue reading]
It's not been a week of rich pickings when it came to clutter-breaking creative ads this week. My picks include TV spots from Apple on the occasion of Earth Day, AT&T about the future of technology and a blast from the past from Tide. Apple: … [Continue reading]