Mostly the good bits on advertising & branding.
Everyday, we see hundreds of commercial messages. A majority of them are so insipid that they are not even noticed. Among the handful which are seen only a few are memorable. Here are a few creative ideas which caught my eye this week: 1. AT&T: … [Continue reading]
The Epica Awards were started to 'promote and reward the highest standards in European advertising'. Today, Epica is open to work across the globe. I love following the winners every year (see here, here and here) because the winning work tends to be … [Continue reading]
It's that time of the year when 'big retail' in UK unleash their Christmas campaigns. Over the last few years brands like John Lewis, Harvey Nichols, M&S and others have created some memorable ads for the season. This year too saw a few gems. … [Continue reading]
Everyday we come across hundreds of commercial messages. But only a handful are noticed and remembered. Here are a few creative ads which caught my during the week ending 2nd November, 2018. 1. SAS - The Arrivals In advertising, sometimes a … [Continue reading]
Every day we come across hundreds of commercial messages. Most of them are simply ignored while a few are noticed. An even smaller number is remembered. Here are a few which caught my eye this week ending 20th October, 2018. 1. Three UK: … [Continue reading]