Mostly the good bits on advertising & branding.
According to some estimates, brands are expected to spend $15bn on influencer marketing by 2022. But media reports also indicate that the influence of influencers in marketing circles could be waning. A brief look at the issues … [Continue reading]
November usually sees a surfeit of emotional ads. E-commerce and retail brands, especially from Europe, lead the pack with ads which tug at the heartstrings. Many of them are mega productions, high on the feel-good factor. The week ending November … [Continue reading]
Every week, I attempt to compile a list of clutter-breaking creative ads with some commentary of my own. You can look at some of the older posts here. This week's compilation includes an offbeat Christmas film, an inspiring campaign for a service … [Continue reading]
Every week I attempt to share a compilation of creative ads which caught my eye. Getting noticed is the first requirement of an ad - as otherwise, every other discussion in terms of creativity or efficacy is academic. Among the many hundreds of … [Continue reading]
Everyday, we come across hundreds of commercial messages - print ads, TV commercials, radio spots, billboards, web banner ads, social media posts and more. Only a handful are even noticed - with a vast majority not paid attention to at all. Even … [Continue reading]