Anybody can be a critic of advertising. But that’s not the toughest part of the business – getting noticed is. A small number of creative ads manage to break through the clutter and get noticed. A fewer number of these go on to be recalled and talked about in a positive way. My weekly column of creative ads is a small tribute to brand teams everywhere who produce entertaining, engaging and relevant creative work. These were some…
Ads which break through clutter of information overload and other messages vying for one’s attention need to be applauded. Because getting noticed is the…
Most ads go unnoticed. In a 2017 article, Dave Trott said ‘In the UK £20.3 billion is spent each year on all forms of advertising and…
It’s that time in the ad world again – Cannes contenders are being showcased across advertising & marketing portals. Many of them are not traditional ad spots (save for exceptions like this outstanding ad from Apple on accessibility features) but case study films anchored on some ‘do good’ act. Sure, there is creativity on display but as many have pointed many seem like convenient ‘made for awards’ projects not meant to solve any real-world business…
Ads which break through clutter of information overload and other messages vying for one’s attention need to be applauded. Because getting noticed is the…
Most ads go unnoticed. In a 2017 article, Dave Trott said ‘In the UK £20.3 billion is spent each year on all forms of…
Apple has doubled down on promoting privacy on the iPhone for years now. The benefit presented is in contrast to the Google ecosystem where advertising revenue garnered through user’s personal data is the business model. A new ad dramatises the pitfalls of the ‘other’ ecosystem in the context of health data. Privacy on the iPhone: the Waiting Room It’s quite likely that we all must have witnessed an instance of data ‘tracking’ us across the…
Anybody can be a critic of advertising. But that’s not the toughest part of the business – getting noticed is. A small number of…
Jingles have been part of advertising for decades. When done well, they have the potential to create a memory hook for the brand. In…
Ads which break through clutter of information overload and other messages vying for one’s attention need to be applauded. Because getting noticed is the first and most important task of any ad. If ignored, it’s a fate worse than being seen and disliked. My weekly compilation of creative ads (aside from my occasional views on the business of advertising) is a small tribute to brand teams & agencies everywhere. Here are my picks form the past week: IKEA:…