Mostly the good bits on advertising & branding.
Every day hundreds of commercial messages are targeted at each one of us. However, only a handful are noticed and an even small number is remembered. Here are a few compelling creative ads which caught my eye during the past week. Volkswagen: a … [Continue reading]
Commercial messages are all around us - on television, newspapers, billboards, apps and on the web. However, a majority of them go unnoticed. Only a handful are noticed and an even smaller number remembered. Here are a few creative ads which caught … [Continue reading]
Almost 90% of ads are ignored. That's a fate worse than ads being disliked - in which case, at least they were noticed. Mediocre, run-of-the-mill ads are the 'normal' in advertising, resulting in a colossal waste of effort and money. Among the … [Continue reading]
I attempt to compile a list of compelling creative ads, which usually are just a handful among the hundreds of ads we see everyday. Last week, I took a break and shared some notes from a marketing & advertising conference. This week's compilation … [Continue reading]
I recently attended Zee Melt, a marketing & advertising conference. I shared my notes and observations through a blog post earlier this week, covering presentations from Mr. R S Sodhi of Amul and Dave Trott. In this post, I share my notes … [Continue reading]