Every week, I attempt to share a curated list of best new creative ads. This week: Flipkart SASA LELE sequel for it sale, KitKat ‘Break Mode’ packaging, a theme ad for Hornbach, a DIY & home improvement retailer from Germany, ChatGPT and more. Flipkart: SASA LELE is back As I said about Flipkart’s 2025 sale ad, it’s a tough brief’. Most sale ads from aggregator brands are merely a display of a catalogue especially in…
Every week, I attempt to curate a list of best new creative ads. View my weekly archive and an occasional…
I attempt to share a curated list of clutter-breaking creative ads, every week. This week, lovely ads from ChatGPT, Legora…
Every week, I attempt to share a curated list of best new creative ads. This week: ads for Volkswagen from Paris, a branding project from Brazil and more. Volkswagen: We didn’t invent anything Automobile category advertising is full of cliches. Montage shots of the vehicle’s exteriors and interiors and that’s that. That’s why I like ads which highlight a car’s feature and cue the benefit respecting the intelligence of the audience. A new campaign for…
Every week, I curate a list of clutter breaking creative ads. This week, a uproariously funny new Thai ad for…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
Over the last few days tributes have been pouring for Piyush Pandey. His passing away is a great loss for…
Creative advertising or idea is ‘attention-getting’ and catalytically relevant representation of brand position and NOT straight translation. For an idea…
In an article, Wasting Time’, on India’s demographic challenges and the need to create better jobs, The Economist said this…
Ask an average 25-year old advertising or marketing professional in India if they have heard of Ravi Gupta, Mohammed Khan,…
I noticed at least 10 people carrying a Samsung Note today, in a span of couple of hours. They were…
Every week, I attempt to share clutter-breaking creative ideas from around the world. This week, ad for Telstra featuring Steve Buscemi, brilliant on-ground activation for the TV show ‘Educating Yorkshire’ and more. Channel 4: Educating Yorkshire trailer Educating Yorkshire returns to Channel 4 in the UK after a 12-year gap.It is a documentary series that follows the lives of students and teachers at Thornhill Community Academy in Dewsbury, West Yorkshire. The trailer for the new…
The new Britannia corporate campaign has been on for over two months now and hence is not really ‘new news’.…
Have you seen this film for Carre-de-Chocolat from Japan? It’s a riveting piece of creative and a good example of exaggerating…
Mumbai is a city of migrants. Despite the diverse backgrounds the one thing that unites all Mumbaiites is a sense…
Every week I attempt to share a curated list of creative ads. In this week’s list ads from Chase, DeBeers,…
I loved the new Fortune Mother Exchange idea for two things: (a) it is a creative idea beyond a TVC for the brand and (b) it is bold because while the product (cooking oil) is central to the idea it runs the risk of ‘poor branding’ in the conventional TVC perspective.
I attempt to share a curated list of clutter-breaking creative ads every week. Here are campaigns from John Lewis, Asics…
Another anti-smoking ad, this one focusing on the effects of Passive Smoking. Voted as the Editor’s Picks over at AdForum…
The Hindustan ka dil dekho (See the heart of India) ad from MP Tourism was clutter-breaking in its execution. The…
Every week, I attempt to curate a list of clutter-breaking ads. I still love the business of advertising (I left…
While chatting with a marketing veteran recently, the discussion acquired a ‘those were the days’ ring, recounting some of the…
The ‘Be Together. Not the Same’ addresses a critical need for an identity among all of us. We all want to showcase, express who we are and the most personal device we carry with us – the smart phone does just that. Such a proposition appeals to both current users (reinforcing their choice) and potential users – creating doubts about them being unable to ‘stand out’.
Among advertising awards, I find Epica Awards fascinating because it showcases work which is not normally featured in popular ad…
Business Standard reports that Apple is likely to launch the iPhone in India by September this year. The report quotes…
And so Apple announced a new iPhone. Except that it’s not new – at least as ‘defined’ by media, tech…
Every Apple event follows a set pattern when it comes to media coverage: – First, speculation and rumours about what…
When I joined advertising a couple of decades ago, we did not have Account Planners in our agency (Trikaya, which…
Interesting article from Inside CRM about the reasons-why Apple creates customer loyalty. Some of the reasons attributed are: Retail Strategy:…
The advertising industry had it relatively easy for many decades when media clutter was nowhere near what it is today.…
Advertising folks have to contend with vagueness galore. How do you counter ‘there is no wow factor in this film script’? Or ‘mazaa nahi aaya’ (‘that wasn’t much fun’) as reaction to a packaging design? There is no specific, technical term we can use to counter such vague, subjective feedback.
The ads for iPhone and iPad have usually been very product focused – as opposed to what is loosely described…
Another new term has entered the new age marketing & advertising vocabulary: moment marketing. It is essentially topical advertising but…