Mostly the good bits on advertising & branding.
The practice of creating print ads with a Hindi headline or baseline written in English script is now common in Indian advertising. What gives? Aisa kyon hai? Here are a few conjectures and thoughts on this and related issues in … [Continue reading]
Every week, I attempt to share a compilation of compelling creative ads with a comment or two. Sometimes one come across ads which immediately evoke an urge to share; but mostly one has to sift through several ad portals to shortlist a handful - … [Continue reading]
Most of the ads aimed at the general public are not even noticed, leave alone being memorable or changing mindsets & behaviour. Every week, I attempt to compile a list of creative ads which are clutter-breaking and compelling. Here are a few … [Continue reading]
Every day hundreds of commercial messages are targeted at us. However, only a handful of them are noticed. An even smaller number is remembered and recalled correctly. Every week, I attempt to share a few compelling creative ads which caught my eye. … [Continue reading]
Every day we all see hundreds of ads but hardly notice a handful. Only a small portion of ads are noticed and an even smaller number is memorable. Every week, I attempt to compile a list of compelling creative ads which caught my attention - made me … [Continue reading]
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