Every week I attempt to share a curated list of clutter-breaking new creative ads. ‘This is Jeep Country’ – celebrating the 85th anniversary of Jeep, a new ad for M&M’s and more are part of this week’s collection. Jeep: This is Jeep® Country Heritage brands have several advantages: their ‘origin’ story, the time span they have witnessed or the various ways in which they have changed lives can all become campaign ideas. ‘America was Jeep…
Every week I attempt to share a curated list of clutter-breaking new ads. This week: Flipkart’s Gen Z, Big Billion…
Every week, I attempt to share a curated list of top new creative ads. This week: ads from StableMoney, s.Oliver,…
Every week, I attempt to share a curated list of clutter-breaking new creative ads. Most ads are ignored – a fate worse than being disliked. So the most important job of any ad is to be noticed. It’s a huge achievement if its noticed, liked and discussed or shared. Here is my hand-picked list of new ads from the past week or so. Ugaoo: plan parenting with Jackie Shroff Celebrity endorsements can easily fall into…
Every week I attempt to publish a curated list of best new creative ads. Occasionally I share views on trends…
Every week, I attempt to share a curated list of best new creative ads. Getting an ad noticed is itself…
Switch on FM radio in any Indian city (any city for that matter) and you are likely to be bombarded…
‘Let’s go mobile’, could vie for top place with ‘Lets create a Facebook page’ when it comes to brand manager…
In my advertising career, I have not launched or grown an ad agency brand from scratch. So I am no…
Bournvita, is a malted health drink aimed at growing children. In India, mothers of such children have been its core…
This is a guest post by Anand Narasimha. Anand is Dean & Professor of Marketing at IFIM Business School, Bangalore.…
In India, the Ministry of Information & Broadcasting recently banned airing of condom ads during daytime. The move came under…
I find the cola ads for this season tiresome already. And its not even peak of summer yet.Coca-Cola: a clever baseline and a catchy jingle does not an ad, make. Or does it? Coca-Cola is the magic passport to ‘good times with friends & food’ is the thought. ‘Food, friends & Thumps Up’ happened in the early ’90s. The jalebis and samosas have more screen time than Hrithik. Even Hrithik has a bored look.Pepsi: wtf…
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As…
Heineken had one of the all-time great ad slogans: Heineken refreshes the parts other beers cannot reach. Quirky, memorable and…
Every day we come across hundreds of commercial messages. Only a handful are memorable. Here are the top creative ads…
John Lewis, the UK retail chain has unveiled its 2012 ad, titled ‘The Other Half’. It shows love story unfold across…
Just when you thought all possible creative renditions of an idea have been exhausted, you come across a rendition which…
One of the few brands that gets creatives drooling about the creative (read award) possibilities is Landrover. Some of their…
Every week, I attempt to share a compilation of clutter-breaking creative ads. Occasionally I share views on ad industry matters.…
It is festive season now in India and mass media is full of ads from retail, jewellery and fashion brands.…
Advertising trade portals were abuzz with work from two big name fast food outlets – KFC and Burger King last…
In February 2010, Pepsi decided not to advertise during the Super Bowl event. After 23 years of presence on the…
A couple of recent articles caught my eye: one saying that the general public care a toss about advertising and…
A LinkedIn alert about a contact becoming ‘National Head – Account Planning, Digital’ got me thinking and I asked this…
A social media post caused a diplomatic incident recently after a severe social media backlash over a social media post…
I promise not to inflict on you, dear reader any more of my stories on the yellow-tinted-Macbook. Unless of course…
The paid news phenomena in Indian media has been a subject of debate. The focus has largely been on journalists…
Consumers using brand names as verbs is not new. Google and Xerox are the oft quoted examples in such a…
In an interesting post titled, ‘The broadcast-ification of social media’, Jake Levine, General Manager of Digg writes that social media platforms…
I missed adding the new Tata Sky ads for its ‘Acting Adda’ a channel dedicated to teaching acting in my…
Nowadays it is common to spot articles bashing ‘content marketing’ as a discipline. The common grouse with such articles is:…
I happened to see an article in ET about the iPhone launch in India. It promoted a toll-free Airtel number…
What is common to a blog post, an article in an online daily or magazine, a Facebook post, a Flickr…