Every week, I attempt to share a curated list of clutter-breaking new creative ads. Most ads are ignored – a fate worse than being disliked. So the most important job of any ad is to be noticed. It’s a huge achievement if its noticed, liked and discussed or shared. Here is my hand-picked list of new ads from the past week or so. Ugaoo: plan parenting with Jackie Shroff Celebrity endorsements can easily fall into…
Every week I attempt to publish a curated list of best new creative ads. Occasionally I share views on trends…
Every week, I attempt to share a curated list of best new creative ads. Getting an ad noticed is itself…
Every week, I attempt to share a curated list of top new creative ads. Such ads pass the first test of advertising – get noticed and then go on to be remembered or shared. This week: ads from MakeMyTrip, LG, Bayer and more. MakeMyTrip & Ministry of Tourism: stories & memories MakeMyTrip and the Ministry of Tourism have come together to launch 350 guided tours across 60 Indian cities. A new film conveys that we…
Every week, I attempt to share a curated list of best new creative ads. Occasionally I comment on topics relevant…
A weekly compilation of best new creative ads is my small tribute to ad agency teams. Ad agencies are expected…
Doordarshan, India’s public broadcaster, has announced plans to change its logo. The move is apparently triggered by the need to…
There’s been considerable discussion around native advertising (good reads here and here) of late. For the uninitiated, Wikipedia defines native…
There was a time when news was what we read in the papers about events which happened the previous day.…
The Get a Mac ads have been running from 2006. I find it heartening that an advertiser is backing a…
Advertising is creativity with a commercial angle. Unlike art of art’s sake, advertising has a clear business role to play…
The pop of a champagne bottle signals celebration. A steak on a sizzler makes you salivate. In the 70’s, the…
Global downturn, loss making airline brands, a wallet-watching traveler – not exactly the best of times for the tourism business. Nation Branding too would be impacted in such times. On Indian TV channels, Korea is advertising with their ‘Korea, Sparkling!’ campaign. Apparently, the slogan is not too popular back home in Korea and may be dropped soon. Advertising for a nation as a brand does play a role in creating perceptions. But that is not…
These ads meant for Levis Original Store in Delhi did the rounds of ad blogs recently. This is clever, sexy…
Came across this interesting campaign for Yellow™ New Zealand. The task: build a tree house restaurant using the Yellow Pages…
Ads that poke fun of the vagaries of the ad agency business are like inside jokes. It tickles agency folks…
Independence Day ads have become a part of a brand’s communication calendar in India for a few years now. This…
The launch of ‘Vigyapanti’ by AIB renewed the debate in trade press about the rise of such enterprises which focus…
Every day we come across hundreds of commercial messages. Only a handful are memorable. Here are a few top creative…
Ingenious stuff, this. We see two gum ball shaped candies. The creative mind sees a cat. Here’s a cute packaging…
As is my wont, I glanced through Hindustan Times’ epaper in the morning and noticed the Volkswagen Phaeton ad. On…
Loved this new ad for CitizenM Hotels announcing their New York launch. The film, made by PES begins with all…
Of late, ads from The Hindu have created a lot of buzz – the previous campaign took a stand against…
The ‘Be Together. Not the Same’ addresses a critical need for an identity among all of us. We all want to showcase, express who we are and the most personal device we carry with us – the smart phone does just that. Such a proposition appeals to both current users (reinforcing their choice) and potential users – creating doubts about them being unable to ‘stand out’.
Recently, a well-known Indian news personality was in the news after she put out a statement on Twitter that she…
Back during my advertising days, not jus the copywriters, even the Account Management folks had to ‘write’ a lot. Minutes…
Been following the developments of the WWDC through live blogs at Engadget and Gizmodo. The event is showcasing Apple’s support…
One of the questions that should be asked (but not often enough perhaps) before creating a digital asset for a corporate brand…
In advertising, conveying the benefit of a product is considered more effective than simply listing features. It helps consumers relate…
Nokia announced their own App Store, which will be first seen in their N97 model – it will be available…
Aside from the big product announcements, Apple unveiled a new advertising theme yesterday at the WWDC: Designed by Apple in…
An update on my Nokia phone installed Nokia Music and along with it the Nokia Music Store (no Mac support…
Google’s purchase of Motorola Mobility has been hailed as an excellent strategic move. Pundit’s have praised Google for outwitting Apple…