Mostly the good bits on advertising & branding.
I didn't know who Colin Kaepernick was until a few days ago. Blame it on my lack of interest beyond cricket. I saw the print version on social media with the line 'Believe in something even if it means sacrificing everything’. I did not immediately … [Continue reading]
Recently, the Supreme Court of India passed a judgement decriminalizing sexual relations between consenting homosexual adults. The judgement garnered a lot of visibility in the media. Sure enough, several brands saw this as an opportunity to either … [Continue reading]
Every day we come across hundreds of commercial messages. Most of them aren't even noticed. Here are a few creative ads which stood out from the clutter for me the last week: a continuing campaign for Snickers, Nike's reaction on social media … [Continue reading]
This week's top picks include Out of Office replies (yes, you read that right) for Aviation Gin and other creative ads for Audi, Pepsi and more. 1. Aviation Gin: Out of Office replies I wrote about Aviation Gin's ads featuring Ryan Reynolds earlier … [Continue reading]
The first job of advertising is to get noticed. If not noticed, everything else (engagement, sharing, 'conversation' etc.,) is academic. Here are a few creative ads which I noticed over the last week or so. 1. Dove: I'm Fine Ever since they … [Continue reading]