Clutter-breaking creative ads are hard to come by simply because they are hard to make. Only a handful of ads that are produced get noticed. An even smaller number will be remembered, recalled and linked to a positive association for a brand. So here’s to all those who work hard in crafting clutter-breaking creative ads which resonate with their audience. Here’s a short compilation of ads for the week ending October 30, 2020. GE: Building…
Every week (OK, almost every week) I try to share a compilation of clutter-breaking creative ads. This week, I came across couple of funny…
Cutting through clutter and being noticed is job No.1 for any ad. Unfortunately, the marketing & advertising collectively wastes millions of dollars in production…
Advertising has changed over the years. Or shall we say it has evolved and adapted as it always does, to suit the media environment, consumer trends and changing times? Deep down, the fundamentals of advertising and marketing have and will remain the same forever. Products & services have to meet a genuine human need, solve genuine problems or capitalise on valid opportunity. Communication has to break the clutter, offer a proposition which is relevant in…
Every week I attempt to share a compilation of clutter-breaking creative ads. Occasionally I comment on industry related issues too. This week’s creative picks…
The dearth of good ads during the IPL 2020 broadcast was discussed in social media and trade portals recently. The use of celebrities as…
It is said that a majority of ads go unnoticed. It is such a pity considering the huge investments and efforts that go behind the creation of ads. Being noticed and disliked is a better state to be in than being ignored completely. No wonder the No.1 job of an ad is to be noticed – everything else is academic. In that context clutter-breaking creative ads deserve recognition. Here are a few which caught my…
Every week, I attempt to share a compilation of clutter-breaking creative ads. I also occasionally share my views on industry topics. This week, my…