Every week, I attempt to share a curated list of clutter-breaking best new creative ads. This week, ads from Faber-Castell, Air Transat, Stella Artois and more. Faber-Castell: shot on Faber-Castell It’s always tricky when one brand rides piggyback on another brand’s famous campaign idea. You can end up paying for that brand’s advertising and visibility. In this campaign, Faber-Castell mimics the visual style of the famous ‘Shot on iPhone’ series. The twist? The image is…
Every week, I attempt to share a curated list of clutter breaking new creative ads. The first and the most…
Every week, I attempt to share a curated list of best new creative ads. This week: Flipkart SASA LELE sequel…
Every week, I attempt to curate a list of best new creative ads. View my weekly archive and an occasional point of view on the business of advertising. This week: ads from Apple, Vaseline, Burger King and and more. Dutch Barn: million pounds Very few brands have a sharply defined personality and use it consistently. Actor Ricky Gervais has cultivated an image of an irreverent, outspoken comedian who often speaks uncomfortable truth and calls out…
I attempt to share a curated list of clutter-breaking creative ads, every week. This week, lovely ads from ChatGPT, Legora…
Every week, I attempt to share a curated list of best new creative ads. This week: ads for Volkswagen from…
Jingles have been part of advertising for decades. When done well, they have the potential to create a memory hook…
Remember those cricket live telecasts on Doordarshan where an ad would be inserted barely after the last ball of an…
The CEO of Bombay Shaving Company got a lot of flak for his recent LinkedIn post where he advised youngsters…
‘When the thrill of blogging is gone’, an article from The New York Times, struck a chord. As someone who…
Over the last few days tributes have been pouring for Piyush Pandey. His passing away is a great loss for…
A comment made by Alok Goel, MD at SAIF Partners struck a chord in me. While talking about startups and…
While it is believed that more than 90% of advertising is mediocre, the fact comes through loud and clear (literally) in our radio spots, specially the ones on Bangalore’s FM stations. Most of the spots are voiced by adults who think they are in some 7th Standard school play, hamming away to glory. There are the usual filmi spoofs (there must be a Government ban on using any characters or dialogues from Sholay) and the…
The feature: a new HTC phone, lets you take photo-stills from their videos. Benefit: you can pull stills from video. With that…
When pundits say that the ‘good old 30-second commercial is dead’ many old-schoolers in advertising point to the ever growing…
There hasn’t been a global campaign from Intel of late that created as much buzz as the ‘Intel Inside’ campaign.…
India has never been an important market for Apple. During the early ’90s when I was fresh in the advertising…
‘Those were the golden years’. Every generation says this when they get nostalgic about music, movies, advertising, TV shows…everything. For…
Brands have dabbled in crowdsourcing in the past. Typically, the campaigns have been about inviting consumers to be creative folk…
Every week, I attempt to share a compilation of clutter-breaking creative ads. Occasionally I share views on ad industry matters.…
New Zealand’s Steinlager beer realised that binge drinking is a problem that needs to be addressed. Instead of getting all preachy, they have taken a fun but seemingly effective route.
Every week, I attempt to share a compilation of clutter-breaking creative ads. As many have noted, a majority of the…
I missed adding the new Tata Sky ads for its ‘Acting Adda’ a channel dedicated to teaching acting in my…
The author of this post is Anand Narasimha – Professor-Marketing & Strategy, at IFIM Business School, Bangalore. With three decades…
Years ago, when I was working on a MNC account, the MD of the Indian operations (a Canadian) asked why…
So Apple finally sent out an official response to the location-tracking controversy this week. For almost 10 days prior to…
Another Apple event is over and the headlines are filled with the usual: merits and demerits of the products launched,…
The new series of Vodafone ads earned a ‘oh cho chweet’ response from some of my friends – mainly with…
Mention ‘iPhone 4’ now to anyone and chances are the response will be ‘faulty phone’. Apple’s detractors have always perceived…
Microsoft announced details of improvements in Windows Explorer in their upcoming Windows 8 release. Tech blogs have called it plain…
Like many budding bloggers, I too have read several tips on blogging. Most of the advice rang true for me,…
Xylys, the watch range from Titan Industries is described over at the Titan website as a Swiss-made, impeccably designed watch for…
Apple aired a new ad for the iPad Air on US television Sunday night. Titled “Your Verse,” features a voiceover…
Topical ads have been around for decades now and can be a marketer’s dream come true – but only if…