Clutter-breaking creative ads are hard to come by simply because they are hard to make. Only a handful of ads that are produced get noticed. An even smaller number will be remembered, recalled and linked to a positive association for a brand. So here’s to all those who work hard in crafting clutter-breaking creative ads which resonate with their audience. Here’s a short compilation of ads for the week ending October 30, 2020. GE: Building…

Advertising has changed over the years. Or shall we say it has evolved and adapted as it always does, to suit the media environment, consumer trends and changing times? Deep down, the fundamentals of advertising and marketing have and will remain the same forever. Products & services have to meet a genuine human need, solve genuine problems or capitalise on valid opportunity. Communication has to break the clutter, offer a proposition which is relevant in…

It is said that a majority of ads go unnoticed. It is such a pity considering the huge investments and efforts that go behind the creation of ads. Being noticed and disliked is a better state to be in than being ignored completely. No wonder the No.1 job of an ad is to be noticed – everything else is academic. In that context clutter-breaking creative ads deserve recognition. Here are a few which caught my…