Advertising competes for our attention. We tend to ignore it as we have more important issues occupying our minds. Add to it the general clutter of media and we have to appreciate creative ads which get noticed and stay memorable. My weekly compilation of clutter breaking creative ads is a small tribute to such efforts. Here are a few creative ideas which caught my eye this past week: Pinterest: ‘Don’t don’t yourself’ I liked this campaign for…
Over the past few years, Samsung has consistently poked fun of the iPhone trying to position the latter as ‘not good enough’. ‘The new…
The CEO of Bombay Shaving Company got a lot of flak for his recent LinkedIn post where he advised youngsters to ‘give it their…
A majority of ads are simply ignored. That’s a fate worse than being disliked. In the case of the latter, at least the ad was noticed. In this context, creative ads which are noticed, liked and recalled are a rarity. My weekly compilation of clutter-breaking ads are a salute to the brand & agency teams behind the. Here are a few which caught my eye this past week or so: Volvo Electric: The Chase Electric…
It’s obvious that the internet, smart phone and the rise of social media have had a huge impact on news brands. Both print publications…
A majority of the ads suffer a fate worse than being disliked – they are ignored. Creating advertising that is noticed, remembered and liked is not…
Advertising competes for our attention. We tend to ignore it as we have more important issues occupying our minds. Add to it the general clutter of media and we have to appreciate creative ads which get noticed and stay memorable. My weekly compilation of clutter breaking creative ads is a small tribute to such efforts. Here are a few creative ideas which caught my eye this past week: Liquid Death Mountain Water: water boy With a brand…
A majority of the ads suffer a fate worse than being disliked – they are ignored. Creating advertising that is noticed, remembered and liked is not…
A LinkedIn post triggered an interesting conversation on the role of social media for both legacy and (for lack of any other phrase), ‘new-age’…
Contrary to popular perception, people don’t hate advertising. They only hate advertising that’s annoying. Worse still, they ignore most of the advertising and commercial messages that interrupt whatever they are trying to accomplish. My compilation of creative ads every week is a small acknowledgment of the effort put in by brand teams to produce advertising that breaks the clutter to entertain or engage the audience. Here are a few creative ads which caught my this past week…