Every week I attempt to share a compilation of clutter-breaking creative ads from around the world. As pundits have pointed out before, getting noticed is the first test of an effective ad. It is even more difficult in today’s highly cluttered media. My compilation this week includes a print ad for LandRover with clever wordplay, a TVC to highlight the heritage of Renault Clio and more. LandRover: streaming The extended lockdown periods over the past…
Humour is perhaps an under-explored route in advertising. Admittedly, not all categories, causes or objectives maybe be served well by making the ad funny.…
Of late, there’s been a discussion in Indian media on the importance of a brand’s country-of-origin in purchase decisions. It has been triggered by…
Competitive advertising has been an effective strategy for many brands., particularly so when consumers see two equals or a ‘worthy competitor’ take on a…
Every week, I attempt to share clutter-breaking creative ads with some commentary or opinion of my own. Getting noticed is the No.1 job of…
A new ad from Nike – ‘You can’t stop us’ released a couple of days ago has gone viral. At the time of writing…
In this week’s compilation of creative ads, a Hollywood-like film from Kia Motors, an irreverent take on energy drinks and more. Kia Motors: Features…
A recent post by @famouscampaigns on Instagram showcased two hoardings from Apple: one advertising the iPod in 2000 and the other one for iPhone…