Every week, I attempt to share a curated list of clutter breaking new creative ads. The first and the most important job for any ad is to be noticed. Because an ad can create brand awareness, help in brand sales and all of that only if it is noticed in the first place. In this week’s compilation, emotional ad from Brazil for O Boticário, quirky ad for Flipkart SASA LELE and more. O Boticário: Mother’s…
Every week, I attempt to share a curated list of best new creative ads. This week: Flipkart SASA LELE sequel…
Every week, I attempt to curate a list of best new creative ads. View my weekly archive and an occasional…
I attempt to share a curated list of clutter-breaking creative ads, every week. This week, lovely ads from ChatGPT, Legora (an AI platform for lawyers), Coca-Cola ad for FIFA World Cup and more. ChatGPT: Bala vs Waterfall Every major LLM brand is on a mission to ‘educate’ users on how best the platforms can be used. Earlier search engines gave us information to specific questions mostly pertaining to general knowledge. Google managed to weave in…
Every week, I attempt to share a curated list of best new creative ads. This week: ads for Volkswagen from…
Every week, I curate a list of clutter breaking creative ads. This week, a uproariously funny new Thai ad for…
The ‘Will It Blend?’ series of videos from Blendtec represent the best of what marketing is all about in this…
In June 2012, Twitter aired its first TV commercial which ended with the hashtag #NASCAR. It was essentially showing brands how…
It is not uncommon for bosses to frown upon employees who spend time on social media websites at work. Those…
The CEO of Bombay Shaving Company got a lot of flak for his recent LinkedIn post where he advised youngsters…
The Bajaj V is perhaps one of the best brand ideas of recent times. Of course it remains to be…
An ad for the movie, Alice in Wonderland in the form of a cover-wrap in the front page of L.A.…
Apple revealed a new page, ‘Shot on iPhone 6’, dedicated to showcasing great pictures taken on the phone. The page has some truly haw-dropping pictures making one wonder if such pictures are possible through a phone camera. In a clever move, the images are used in an outdoor campaign (apparently synchronised to be launched globally including markets in India) – all of which are meant to evoke a ‘wow!’ reaction. I don’t know if the campaign was timed to launch alongside the Samsung S6 launch but it appears to be so. At the Samsung S6 launch event the brand took pains to compare pictures taken on that device along with those from an iPhone 6, obviously showing the latter as worse off.
One of the world’s iconic brands, Alka Seltzer, celebrated its 75th anniversary in 2006. Throughout its history they ‘ve had a high strike rate when it comes to producing memorable, effective advertising.
There are hundreds of commercial messages vying for consumer attention everyday across traditional and new media. Only a handful are…
Lots of good things about this campaign to promote Volvo’s XC90. Firstly, the idea emanates from the product. XC90 apparently has the cleanest engine performance in its class. It also has an air filtration system, CleanZone, that regulates the car’s interior air quality. The films are very unlike an automobile ad – in fact, there are no car shots at all. The quiet, unspoilt Swedish landscape acts as a metaphor for the engine performance.
A billboard which illuminates the road, a TVC for Skoda which highlights road safety and other creative ads are part…
Warburtons Half and Half tells charming story , yet drives home the sales pitch in a subtle but sure way.
It is said that a majority of advertising is mediocre and plain forgettable. While we all are exposed to hundreds…
Much controversy in the blogosphere about the award winning entries from FP7 at the recent Dubai Lynx Awards. So much…
How can startup advertising agencies stand out from the clutter? Fact is, there are truck loads of small advertising agencies,…
One of my favourite awards shows, Epica Awards, is back with its 2014 winners. One of the reasons why I…
Airbnb released a beautifully crafted new advert recently, which dramatises the brand promise of ‘Belong Anywhere’. And just a weeks…
‘The beauty soap of film stars’ has been the core essence of Lux soap for decades. From the 1920s, the…
AdAge reports that in the Mac vs. PC battle, Microsoft is winning in value perception. Based on daily interviews of…
Titan Industries, known for its watch and jewellery brands, released an ad which evoked a polarised reaction on social media.…
The paid news phenomena in Indian media has been a subject of debate. The focus has largely been on journalists…
In an interesting post titled, ‘The broadcast-ification of social media’, Jake Levine, General Manager of Digg writes that social media platforms…
It’s common for celebrities and statesmen to evoke feelings of adulation from the public. We all have our role models…
Apple revealed a new page, ‘Shot on iPhone 6’, dedicated to showcasing great pictures taken on the phone. The page has some truly haw-dropping pictures making one wonder if such pictures are possible through a phone camera. In a clever move, the images are used in an outdoor campaign (apparently synchronised to be launched globally including markets in India) – all of which are meant to evoke a ‘wow!’ reaction. I don’t know if the campaign was timed to launch alongside the Samsung S6 launch but it appears to be so. At the Samsung S6 launch event the brand took pains to compare pictures taken on that device along with those from an iPhone 6, obviously showing the latter as worse off.
R Sridhar, a much respected name in advertising & marketing circles, has recently launched an iOS app called TickleMeThink. The…
A common advice to brands is to make remarkable products and services. Marketing & advertising is then tasked with ‘story telling’…
Many have written about the recent incident involving Indigo Airlines from the POV of public relations and brand imagery. A…
Apple’s marketing mix – the PR machinery, advertising, shopper strategies have been written about a lot. Apple is said to…