Much thought and effort goes into the Call for Entries ad for Creative Award Shows. Not as much as creating the ads in Dec or putting together all the entries 2 days prior to the deadline, perhaps. The entire tamasha around Award Show entries and the big night is beautifully captured in these set of ads for The Lotus Awards 2009. Agency: Rethink Communications, Canada The upcoming 2010 Vancouver Olympics (in no way affiliated to…
An amusing, quirky spot from New Zealand for MySky HDi, the premium DTH service (quite like our Tata Sky Plus) is doing the rounds of ad blogs. The spot, created by DDB Auckland and directed by David Shane (of the Bud Light, ‘Swearing Jar’ fame) shows a bloke shrugging of everything from a cheating wife to ‘miss-capades’ in a seedy motel. His source of happiness – no, not beer but TV that allows you to…
This campaign for Kelloggs Sucrilhos has been getting a lot of positive comments, over at Ads of the World. The attempt is to convey that it’s OK if our kids aren’t over achieving super heroes – the important thing is to be healthy. In contrast, we rarely see advertising that portrays kids as kids, warts and all in our advertising. There are stereotypes galore: super achievers who excel in everything, saccharine sweet cuties or brats…
One of my favourite brands, Dockers is mounting a new campaign in the US to re-kindle interest in khakis. The brand which was once synonymous with casual cool apparently lost it’s sheen over the years. Lack of innovation and diverse competitive options are cited as the reasons. According to the press release, the intent of the campaign is to put forth a new definition of masculinity, one that embraces strength and sensitivity…appeals to men who…
Wieden+Kennedy has updated it’s agency website. Given what Modernista (siteless site), Boon Oakley (YouTube as home page) and Crispin Porter + Bogusky did with their agency websites, it is refreshing to see that the attempt here is not to outdo what others did (‘Hmm. How about a website that monitors and displays all the Twitter mentions, Facebook chats, Delicious bookmarks, blog posts and the corresponding increase in sales of our client’s brands in real time…
The self deprecating humour of Brits is seen in this spot for McVities. Very droll Sir, as Jeeves would have said. Loved the French accent in the tag line. Agency: Fred & Farid (the same folks who produced the Wrangler work). Interestingly, United Biscuits, the makers of McVitie’s, Hoola Hoops and Jacob’s Cream Crackers are planning a foray into India.
How do you show someone how it feels to listen to live Western Classical Music? A series of ads for the Zurich Chamber Orchestra attempt to do so. Agency: Euro RSCG Group, Switzerland. The series of ads won in both the Recreation & Leisure and Illustration categories, at The Epica Awards, 2009.
The ads for lingerie brands on Indian print media pretty much look the same. One can easily replace the logo of one brand with another and no one would be able to tell the difference. I also happen to see the TV ad for Enamor (link sent by @didyouknow) on YouTube. Wonder how women feel when watching these ads on the telly, with the family. Contrast the world of Enamor with this Italian ad for…
Earlier this month, the TV ad for Le Monde magazine made the rounds of ad blogs. I thought it got talked about mainly because it mentioned Berlusconi – the idea by itself was not out of the world. Various publications have used the route of ‘celebrities’ world view’ – George Bush being their favourite whipping boy. The print ad for Le Monde won a Silver at the Epica Awards, 2009. Agency: Publicis Conseil, Paris. See…
TV commercials where the product’s attribute or benefit are built into the core of the script are usually stand outs. This one is no different. The TV spot for Auping pillows & duvets dramatizes the benefit of ventilation. And the self deprecating humour, albeit with a Western appeal, works. Agency: Selmore, Amsterdam. The commercial won a Silver at the Epica Awards, 2009.