Remember Sanjaya Malakar? American Idol made him a star though he was mocked about his talent (or lack of it). Simon Cowell even threatened to quit if Sanjaya won the competition. But he managed to move 13-year olds to tears on television and simply smiled through all the barbs. You couldn’t help wonder at his luck and the fact he was literally propelled into stardom from nowhere. Nationwide Insurance, which sees South Asians an an…
The other day, when stuck at a traffic signal, my daughter shouted out: ‘Mummy, Tata Sky!’. Sure enough there was…
News is rolling in of Google launching it’s own browser, called Google Chrome. Google has chosen a cool way to announce the project: through a comic book. It is little things like this that endears Google as a brand to so many of us – solid science delivered in a user-friendly way. Some screenshots of the browser are here. And oh, the post on the Official Google blog is signed off by – Sundar Pichai,…
To disprove the myth that I write nice things only about Apple, here is news about some cool new products…
Microsoft is the undisputed Goliath in the world of operating systems. Apple, in comparison is no competition on the market share front. But thanks to the initial glitches with Vista and clever marketing by Apple, Microsoft is forced to adopt a defensive stance of late. In order to give an image makeover, they signed on Crispin Porter + Bogusky recently. Am not too sure if this is an indication of the stance they are likely…
Somewhere in this world, as you read this, an agency bloke is thinking of an ad for Wonderbra. Never mind…
Is it clutter breaking? That’s a question often asked to us agency folks. Very often, a celebrity is seen as a tool to break clutter. True to some extent. But the recent phenomenon is to create jaw-droppingly big stuff that forces consumer attention. If it is pulled off well, the reaction from the consumer is positive – you marvel at the idea & execution. The recent Happydent commercial comes to mind. Ram Madhvani, the director…