Like the PSU banks, India Post went in for a re-branding exercise recently. The PR machinery was in full force prior to the launch talking about O&M developing the entire thingamajig (reputation is a good thing, eh?). My first reaction to the new logo and the announcer print ad was not ‘wow’. It is all fine for the Government to want to project India Post as modern and ‘with it’. But it takes more than…
I had written about Tata Tea’s 2007 initiative earlier. The difference between ‘being awake’ and ‘awakening’ was brilliantly captured in the Jaago Re ad. I had said that it would take a huge initiative beyond a TVC to bring this idea alive. I think they have found the big idea with the issue of voting. This year’s Tata Tea TVC drives home the point that if you abstain from voting you are shirking responsibility. And…
Closeup’s new TVC is on air in India. The jingle for the commercial has a haunting quality about it -…
When I joined advertising several years ago, Hovis Bread was almost always mentioned as one of the classics. In fact, a 1973 commercial for Hovis (directed by Ridley Scott) is considered one of advertising’s all-time great ads. There were several charming ads for Hovis during the 1970s (developed by Collett Dickenson Pearce) which were simply gooseflesh stuff. Clarification: I did not join advertising in the ’70s. The opening music of the ads, Dvorak’s “New World”…
When speaking about blogs and new media to some of the advertising industry folks, I have been asked this question…
AIG Financial Products Corp, a subsidiary of AIG has sent out mailers in the US recently. On the cover is the question, ‘When disaster strikes will you have the protection you need?’. Talk about timing. Forget protection, the company wouldn’t have been around if not for the US Government. AIG has been running a set of commercials in the US since 2007, with the tag line ‘The strength to be there’. These ads were running…