Every week, I attempt to curate a list of best new creative ads. View my weekly archive and an occasional point of view on the business of advertising. This week: ads from Apple, Vaseline, Burger King and and more. Dutch Barn: million pounds Very few brands have a sharply defined personality and use it consistently. Actor Ricky Gervais has cultivated an image of an irreverent, outspoken comedian who often speaks uncomfortable truth and calls out…
I attempt to share a curated list of clutter-breaking creative ads, every week. This week, lovely ads from ChatGPT, Legora…
Every week, I attempt to share a curated list of best new creative ads. This week: ads for Volkswagen from…
Every week, I curate a list of clutter breaking creative ads. This week, a uproariously funny new Thai ad for Shield Insurance Brokers, TVC for Tesco Mobile and more. Shield Insurance Broker: After Shit Happens Service The reason why I love Thai advertising like so many others is that the best ones weave in a product story strongly and do a hard sell effortlessly. The ads charm their way into gaining attention and then to…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
Every week I attempt to share a curated list of best creative ads from around the world. This week: ads…
In 1962, ad legend Bill Bernbach of DDB requested something extraordinary from his client, Avis. He wished they would run…
I saw a blog post over at Creative Review about the upcoming re-design of USA Today. My first reaction to…
Recently, an article highlighted how several new-age brands in India have put together internal creative units citing quick turnaround time,…
Reference to advertising research in Pandeymonium and a response in Brand Equity triggered some thoughts about the topic. When in…
There is a lot of talk recently about the need to drop the word ‘digital’ in marketing & advertising. The…
Do brands and enterprises need tag lines? As with most questions pertaining to marketing & advertising, the precise answer would…
Much thought and effort goes into the Call for Entries ad for Creative Award Shows. Not as much as creating the ads in Dec or putting together all the entries 2 days prior to the deadline, perhaps. The entire tamasha around Award Show entries and the big night is beautifully captured in these set of ads for The Lotus Awards 2009. Agency: Rethink Communications, Canada The upcoming 2010 Vancouver Olympics (in no way affiliated to…
This week, my curated list of top new creative ads includes the return of The Most Interesting Man by Dos…
The ‘Should’ve gone to Specsavers’ strap line allows for great executions across media. Specsavers UK has created advertising based on…
Happened to see this new commercial for Ford IKON on the net (increasingly that’s where I am discovering new commercials!).…
‘Two is better than one’ is not a new concept in advertising – we’ve seen it in financial products, health…
The Get a Mac ads have been running from 2006. I find it heartening that an advertiser is backing a…
Loved this new TV commercial from Switzerland Tourism. The attempt is to convey that Switzerland offers more than just mountains…
Jingles have been part of advertising for decades. When done well, they have the potential to create a memory hook…
The Daily News & Analysis (DNA) campaign is gathering steam in Bangalore. The first phase built curiosity and announced the…
Microsoft announced details of improvements in Windows Explorer in their upcoming Windows 8 release. Tech blogs have called it plain…
The coverage in the online space for the ‘Indian Stretchable Time’ watch is doubly enjoyable because its a concept rooted…
Ireland’s creative community have gotten together to release a lot of pent up anger and sadness through the medium of the…
Over the last few years many CEOs of business enterprises have used social media (especially Twitter) as a platform for…
For a majority of computer users in the world [near 100% in India for sure], the words ‘PC’ and ‘Internet’…
Nokia’s N97 is set to be priced at around Rs.36k in India (approx. $750). The reaction, until now, is almost…
Business Insider’s CEO Henry Blodget delivered the ‘Future of Digital: 2013’ presentation recently. The presentation covered a lot of topics…
Most of the computer users in this universe will wonder what the great deal is about. Some new desktop wallpapers…
Apple’s retail strategy has been hailed as one of the hallmarks of the brand’s success. It’s ‘self-owned and operated’ stores…
If you live in India, you could not have missed the ‘topical’ ads from brands with an Independence Day message.…
Recently, in blogging circles, The Pepsi Refresh project was declared a failure. In case you’ve been living under a rock, the project is a 2010 initiative by PepsiCo to award $20 million in grants to individuals, businesses and non-profits that promote a new idea that has a positive impact on their community, state, or the nation.
Many luxury brands – be it in jewellery or fashion & fashion accessories segments follow a template in static advertising…