Every week I attempt to publish a curated list of best new creative ads. Occasionally I share views on trends in the ad industry. This week, new creative ads from Apple for Mac Mini, a Rakshabandhan related ad from Zomato and more. Snickers: behaving like a troll Ad campaigns based on a universal consumer insight lend themselves better to a creative idea. In Snickers the insight is that ‘in-between meal hunger makes us irritable and…
Every week, I attempt to share a curated list of best new creative ads. Getting an ad noticed is itself…
Every week, I attempt to share a curated list of top new creative ads. Such ads pass the first test…
Every week, I attempt to share a curated list of best new creative ads. Occasionally I comment on topics relevant to the ad industry. In this week’s creative compilation: ads from IKEA in Belgium, Cadbury in India and more. IKEA: price per moment I have long argued that value for money is mistakenly attributed to be something that is affordable and packs in some features that are available at a higher price point. You see…
A weekly compilation of best new creative ads is my small tribute to ad agency teams. Ad agencies are expected…
Every week I attempt to curate a list of top new creative ads. It’s a small tribute to the efforts…
The fundamentals of marketing communications is believed to be the same, be it in the traditional media world or the…
I saw a blog post over at Creative Review about the upcoming re-design of USA Today. My first reaction to…
A copy-oriented campaign for a financial services brand, SwissLife won the Epica d’Or at the Epica Awards, 2011. A new…
Leading companies in India ‘prefer startups over old agencies for digital ads’ said an article in The Economic Times, recently.…
There is a lot more to marketing than just advertising – understanding consumer needs, crafting a product or service which…
A common advice to brands is to make remarkable products and services. Marketing & advertising is then tasked with ‘story telling’…
Can hard butter destroy relationships? That’s the kind of laddering that can be risky – if you stretch it far too much you run the risk of being ridiculed. The exaggeration has to be just right for it to drive home the point. Using hard butter on toast can be an irritant and a new Australian ad for Devondale Dairy Soft promises to offer a solution. It is spreadable straight from the fridge and doesn’t…
I actually looked forward to seeing this new work for Absolut, titled ‘Anthem’. Needless to say, the earlier Absolut work…
Of late, people writing to Steve Jobs have received a reply – mostly terse one liners. A personal reply from a CEO like Steve Jobs is a high and it provides for great publicity. Especially for tech blogs. The latest one is an email debate of sorts between Ryan Tate of Gawker and Steve Jobs. Steve Jobs delivered a ‘F$%^& you!’ statement to Gawker.
Every week, I attempt to share a compilation of creative ads which get noticed and convey a relevant message in…
Every week I attempt to share a compilation of clutter-breaking creative ads from around the world. As pundits have pointed…
Pampers is celebrating its 50th year with an initiative called Little Miracle Mission in the US. At the heart of…
The first and perhaps the most important objective of an ad is to get noticed. If an ad goes un-noticed,…
Commercial messages, TV spots, outdoor, web-only films, print ads… are everywhere, but only a handful are memorable. A round up…
Over the years, there’s been a pattern to the Super Bowl ads – bizarre plot lines, big production values, jaw-dropping computer graphics, humour (slapstick or intelligent), elements designed to be cute and so on. Rik Haslam, Executive Creative Director at RAPP categorises them as Super Satire, Super Serious and Super Silly stories. There is likely to be a pressure to do whatever everyone else is doing – ‘most of the spots look like what we think a Super Bowl spot is supposed to look like’, as this article says. This year too, there have been the regulars – big-scale production values, tear jerkers featuring puppies and so on.
1. Gillette: Assisted Shaving Razor It is so refreshing to see a long format, web film which is anchored on…
Now that my 6-year old daughter has begun to recognize 3-letter words and is curious to know the spelling of…
Every week I attempt to curate a list of top new creative ads. It’s a small tribute to the efforts…
‘Oh, he is an advertising’. That’s all my dad would say to his friends about my profession. It doesn’t have…
Apple made a whole of product announcements and showcased several videos at yesterday’s Keynote. Among the videos (reactions to iPhone…
Much excited about the launch of Snow Leopard on Aug 28th, I attempted a pre-order from Amazon, only to be…
Windows XP SP3 sends PCs into endless reboot | The Register: “” Here comes Groundhog Day again for PC users.…
Amul has a rare distinction among brands: its hoarding are looked up to, literally. While the magic is in the topical themes and the execution, I recently heard the story behind the campaign – and its a shining example of client-agency relationship.
While a handful of brands paid millions to be associated with the ICC Cricket World Cup 2011, for me the clear winner was Nike Cricket. Some brands had their fair share of high decibel campaigns – Pepsi’s Change the Game, for instance. And then there were others who force fitted their business association in ads. What worked for me?
The death of Mita Diran, a copywriter at Y&R Indonesia, got widely reported in ad industry magazines recently. She reportedly…
Verizon has released a teaser for it’s upcoming Droid phone and seems to have touched a raw nerve among iPhone…