Every week, I attempt to share a curated list of clutter breaking new creative ads. The first and the most important job for any ad is to be noticed. Because an ad can create brand awareness, help in brand sales and all of that only if it is noticed in the first place. In this week’s compilation, emotional ad from Brazil for O Boticário, quirky ad for Flipkart SASA LELE and more. O Boticário: Mother’s…
Every week, I attempt to share a curated list of best new creative ads. This week: Flipkart SASA LELE sequel…
Every week, I attempt to curate a list of best new creative ads. View my weekly archive and an occasional…
I attempt to share a curated list of clutter-breaking creative ads, every week. This week, lovely ads from ChatGPT, Legora (an AI platform for lawyers), Coca-Cola ad for FIFA World Cup and more. ChatGPT: Bala vs Waterfall Every major LLM brand is on a mission to ‘educate’ users on how best the platforms can be used. Earlier search engines gave us information to specific questions mostly pertaining to general knowledge. Google managed to weave in…
Every week, I attempt to share a curated list of best new creative ads. This week: ads for Volkswagen from…
Every week, I curate a list of clutter breaking creative ads. This week, a uproariously funny new Thai ad for…
Apple’s retail strategy has been hailed as one of the hallmarks of the brand’s success. It’s ‘self-owned and operated’ stores…
Advertising funds much of the media business. Even back in the pre-digital era it was acknowledged that the cover price…
Among the various winners at the Cannes Lions, there are a few that stand out – they appeal to you…
It’s obvious that the internet, smart phone and the rise of social media have had a huge impact on news…
There isn’t a dearth of social media experts nowadays. Their key target audience logically are the CEOs and CMOs who…
Repartees are always good fun. This anecdote attributed to Winston Churchill is one of the famous ones: Nancy Astor was…
Wieden & Kennedy, Portland started their own radio show yesterday. According to W+k’s blog: the radio extension exists to inspire creativity through provocative conversations, interviews and artistic expressions relating to arts, culture, media, and music. It has started with minimal programming hours and plans to share the programming between their global offices later. You can listen to the radio here: W+K Radio. Cool, innit? Apparently, Dan Wieden hosted his own show before getting into advertising.…
Among the various winners at the Cannes Lions, there are a few that stand out – they appeal to you…
Having spent a couple of years in Direct Marketing, I still find the practice fascinating. I must admit that I…
‘When domestic helpers themselves need help’: seems like the mission of National Network for Domestic Workers Advocacy in Indonesia. Awesome…
Every week I publish a compilation of creative ads of the week. It’s just a small tribute to brand teams…
Recently there was a good read about what ails advertising today. The writer, an advertising veteran, lamented the lack of…
A new campaign for Maximus Vodka, a brand from Brown-Forman is doing the rounds of ad blogs. Most brands in…
Ad campaigns are an inescapable part of our lives. Yet, we ignore more than 90% of the ads out there.…
Is advertising on IPL a better bet for marketers compared to the cricket World Cup? That’s the question posed to…
Whenever a famous logo, especially one that’s been around for a long time, goes for a change, there is criticism…
The dictionary defines creativity as ‘the use of imagination or original ideas to create something; inventiveness’. It also defines ‘art’…
Apple product launches have come to have a predictable nature. First the rumours, then the product leaks, pre-launch hype, launch…
I am in a dilemma sometimes about where to post by blogs – on this platform (where the reach is…
‘Oh, he is an advertising’. That’s all my dad would say to his friends about my profession. It doesn’t have…
Will stand alone digital agencies survive or continue to be bought over by the big network agencies or simply shut down? My two bits going by the trends and what clients are likely to look for in their creative partners.
Since we live in a world where everyone and every thing is under the microscope thanks to social media, I…
A sore point for Mac enthusiasts in India is the huge price differential between the local price and US price…
Here is Comedy Central’s take on why the iPhone is evil. This is not really iPhone hate but toungue-in-cheek acknowledgement…
The blogosphere in India is abuzz with dismay on the iPhone pricing here. Singapore is also launching on Aug 22, and SingTel has offered not one, but seven price plans for the iPhone!
I have been out of ad agency life for over 10 years now. As a consumer and as a mere…
Nokia’s N97 is set to be priced at around Rs.36k in India (approx. $750). The reaction, until now, is almost…
Google revealed a new logo and the internet reacted exactly the way it reacts to change: mostly offer brickbats and…