Every week, I attempt to share a curated list of top new creative ads. Nike’s ‘rip the script’ and few others related to the FIFA World Cup are part of this week’s compilation. Nike: Rip The Script It’s football World Cup time, and every major advertiser is investing in brand campaigns related to the event. Many of the ads have celebrities, great production values, eye-popping graphics and scale. In that context, Nike has released ‘Rip…
Every week, I attempt to share a curated list of clutter-breaking best new creative ads. This week, ads from Faber-Castell,…
Every week, I attempt to share a curated list of clutter breaking new creative ads. The first and the most…
Every week, I attempt to share a curated list of best new creative ads. This week: Flipkart SASA LELE sequel for it sale, KitKat ‘Break Mode’ packaging, a theme ad for Hornbach, a DIY & home improvement retailer from Germany, ChatGPT and more. Flipkart: SASA LELE is back As I said about Flipkart’s 2025 sale ad, it’s a tough brief’. Most sale ads from aggregator brands are merely a display of a catalogue especially in…
Every week, I attempt to curate a list of best new creative ads. View my weekly archive and an occasional…
I attempt to share a curated list of clutter-breaking creative ads, every week. This week, lovely ads from ChatGPT, Legora…
There’s been much brouhaha over Apple’s move to create an in-house agency. Ad industry trade portals and tech blogs have…
Many claim to have chosen careers which they dreamed of since their childhood days. It is common to hear actors,…
Ad agency professionals and their clients – the marketing folks at enterprises, pretty much know that a majority of the…
In ad agencies, it is pretty common to review the creative work, on the day of the big meeting with…
Titan Industries, known for its watch and jewellery brands, released an ad which evoked a polarised reaction on social media.…
In the early 1990s, the agency I was working for had a big name bank as a client. The agency’s…
Brands have betted on the Super Bowl for garnering visibility and creating buzz for years now. In the context of the Indian Premier League, what can we observe and learn?
Noticed the new Frooti creatives via a billboard recently and thought it was striking. Even in that fleeting medium the visual and the branding was clutter-breaking. First rule of advertising passed. My view on the overall work is that it is highly noticeable and showcases the new design very well.
The number of apps on the various app stores is a topic often discussed in tech blogs and even mainstream…
Today is Blog Action Day and I thought I would write about an advertising campaign that has some relevance to…
As far as public service messages go, this one has an unusual objective. It urges motorists in the UK to…
Every day we are exposed to truck loads of commercial messages. A majority of them are simply ignored. Only a…
The launch of Reliance Jio has created a flutter in the telecom market in India. While competition is bound to…
When speaking about blogs and new media to some of the advertising industry folks, I have been asked this question…
Since 2015 I have attempted to publish a weekly compilation of of clutter-breaking creative ads. It is a small tribute…
Just when you thought customizing your creative message to suit various media is tough enough here is news: there is…
Hello, I am a Mac. And, here I go again, writing about Macs and PCs. One of the classics in…
Advertising folks have to contend with vagueness galore. How do you counter ‘there is no wow factor in this film script’? Or ‘mazaa nahi aaya’ (‘that wasn’t much fun’) as reaction to a packaging design? There is no specific, technical term we can use to counter such vague, subjective feedback.
In the case of Maggi, the agency’s job was to best convey the brand proposition – ‘health bhi, taste bhi’ or whatever is the communication objective. The use of brand ambassador was just a part of the strategy to meet the objective. It is unlikely that the agency or the brand ambassador would have been aware of the ingredients and their permissible levels. As rightly pointed out here, the brand ambassadors should be left alone.
Like many budding bloggers, I too have read several tips on blogging. Most of the advice rang true for me,…
“What’s the point of making such a costly three and a half minutes long ad film when Google anyways has…
Recently there was a good read about what ails advertising today. The writer, an advertising veteran, lamented the lack of…
A recent speech by the Indian ad legend, Mohammed Khan caught the fancy of many ad folks, going by the…
Life is what happens when you are busy making other plans, goes the famous quotation. With Apple, it can be…
At the recent WWDC, Apple announced several products, including the next Mac OS X (Mavericks), a new Mac Pro and…
Reports say that people have begun to queue up for the iPhone 3G launch (on July 11 in the US) in New York – a good one week ahead! Nut cases. Or as Fake Steve Jobs would have said – frigtards.
The list of trending hashtags on Twitter is meant to be reflect what the Twitterati (or the world at large)…