Every week, I curate a list of clutter breaking creative ads. This week, a uproariously funny new Thai ad for Shield Insurance Brokers, TVC for Tesco Mobile and more. Shield Insurance Broker: After Shit Happens Service The reason why I love Thai advertising like so many others is that the best ones weave in a product story strongly and do a hard sell effortlessly. The ads charm their way into gaining attention and then to…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
Every week I attempt to share a curated list of best creative ads from around the world. This week: ads…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand teams everywhere as getting ads to be noticed is the first and most important task in brand communications. Hope you like this week’s picks of the best creative ads from around the world. Norwegian Consumer Council: A Day in the Life of an Ensh*ttificator Canadian writer Cory Doctorow coined the term ‘enshittification’ to cue how…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
Every week, I attempt to share a curated list of clutter-breaking creative ads. This week, an interesting project to get…
I saw a blog post over at Creative Review about the upcoming re-design of USA Today. My first reaction to…
In an insightful article, The ad industry needs more Simon Cowells, Russel Ramsey , executive creative director at J Walter…
Articles on the advertising industry usually cover new account wins, news on creative awards, people or account movements and interviews…
Benefit laddering is a technique used in advertising based on the belief that dramatising emotional benefits of a brand has…
Over the years, there’s been a pattern to the Super Bowl ads – bizarre plot lines, big production values, jaw-dropping computer graphics, humour (slapstick or intelligent), elements designed to be cute and so on. Rik Haslam, Executive Creative Director at RAPP categorises them as Super Satire, Super Serious and Super Silly stories. There is likely to be a pressure to do whatever everyone else is doing – ‘most of the spots look like what we think a Super Bowl spot is supposed to look like’, as this article says. This year too, there have been the regulars – big-scale production values, tear jerkers featuring puppies and so on.
Jingles have been part of advertising for decades. When done well, they have the potential to create a memory hook…
I remember my first meeting with Ravi Gupta, the legendary chief of Trikaya Advertising. I was a fresher in the agency then and was to meet him at a client’s office. Before joining advertising, I had heard that it is common practice to call your big boss by his first name. So, there I was practicing my introduction to him. Standing in the client’s conference room, I used to mentally picture myself saying, ‘Hi, Ravi!’…
‘We bring good things to life’ was the advertising slogan of GE for over 2 decades, up until early 200os.…
The British election outcome and Mother’s Day have provided fodder for some interesting topical ads in the UK and Australia.…
This seems like cause marketing week. The folks at Method, makers of environment-friendly home and personal care products, have created…
A majority of the ads suffer a fate worse than being disliked – they are ignored. Creating advertising that is…
The work for Traffic Accident Commission, Melbourne is one of my favourites among what is loosely called public service advertising.…
The Top Advertising Blogs in the world, as listed by Blogrank is based on 20 different factors. Here are the…
Anybody can be a critic of advertising. But that’s not the toughest part of the business – getting noticed is.…
This TV commercial for Colgate Max, created by Rediffusion DY&R is doing the rounds of ad blogs. I saw it…
I came across a LinkedIn post linking to an article which called to question the importance of brand names for…
When I saw the leaked iPhone pictures over at Gizmodo, I thought the controls on the side and the sharp…
If you live in India, you could not have missed the ‘topical’ ads from brands with an Independence Day message.…
Many have written about the recent incident involving Indigo Airlines from the POV of public relations and brand imagery. A…
A sore point for Mac enthusiasts in India is the huge price differential between the local price and US price…
A man who worked at an iPhone plant in China committed suicide last week. According to various media reports, the…
Recently, AgencySpy published an internal memo of an ad agency, where the CEO makes a reference to advertising providing a chance…
Of late, many on social media have given free advice to Sridhar Vembu of Zoho to change the name of…
Apple is among the handful of brands in the world whose product launches are globally discussed media events. The routine…
Advertising is considered effective when it creates or builds affinity towards a brand or cause, leading to either an action…
I noticed at least 10 people carrying a Samsung Note today, in a span of couple of hours. They were…
In advertising circles, many mock the use of celebrities in campaigns seeing it as a lazy option. ‘Could not think…