I attempt to share a curated list of clutter-breaking creative ads, every week. This week, lovely ads from ChatGPT, Legora (an AI platform for lawyers), Coca-Cola ad for FIFA World Cup and more. ChatGPT: Bala vs Waterfall Every major LLM brand is on a mission to ‘educate’ users on how best the platforms can be used. Earlier search engines gave us information to specific questions mostly pertaining to general knowledge. Google managed to weave in…
Every week, I attempt to share a curated list of best new creative ads. This week: ads for Volkswagen from…
Every week, I curate a list of clutter breaking creative ads. This week, a uproariously funny new Thai ad for…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand teams everywhere trying to create clutter-breaking creative ads. This week: ads from British Airways, Sprite, Flipkart and more. British Airways: An Original British Briefing The airline safety video could become a genre by itself in advertising. Many airline brands have done some great work to solve a real problem: both frequent and occasional flyers tend…
Every week I attempt to share a curated list of best creative ads from around the world. This week: ads…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
Over the years, there’s been a pattern to the Super Bowl ads – bizarre plot lines, big production values, jaw-dropping computer graphics, humour (slapstick or intelligent), elements designed to be cute and so on. Rik Haslam, Executive Creative Director at RAPP categorises them as Super Satire, Super Serious and Super Silly stories. There is likely to be a pressure to do whatever everyone else is doing – ‘most of the spots look like what we think a Super Bowl spot is supposed to look like’, as this article says. This year too, there have been the regulars – big-scale production values, tear jerkers featuring puppies and so on.
Ashu Mittal, a photographer and self confessed Instagram addict, wrote a lovely post: ‘Don’t hate Instagram but embrace it’. The…
Repartees are always good fun. This anecdote attributed to Winston Churchill is one of the famous ones: Nancy Astor was…
Benefit laddering is a technique used in advertising based on the belief that dramatising emotional benefits of a brand has…
A recent IAA event in Chennai debated and declared that ‘there will be no consumer connect, unless advertising is created…
The list of trending hashtags on Twitter is meant to be reflect what the Twitterati (or the world at large)…
Recently, OMEGA Watches launched a global campaign for their Co-Axial Chronometer. As with most luxury brands – be it in watches, jewellery or fine fragrances, the entire effort is about creating a mystique around the brand. The viewer is left with an irrational desire for the brand. The execution, almost always relies on creating a surreal world of perfection. The campaign for the Omega Co-Axial Chronometer takes it to another level by creating a visual…
Came across this Tamil commercial for Cadburys Eclairs, dramatizing the burst of chocolate in the mouth. The two devices -…
It’s that time of the year when ‘best of the year’ lists are published, so here are my picks for…
Whaaa? Cricket, again? # Interesting article on advertising & teleocm by @kschax http://bit.ly/43QyNn # iPhone or Droid? http://bit.ly/1b3nCD #iPhone #…
Every day we see hundreds of commercial messages. But only a handful of them are even noticed. An even smaller…
Harvey Nichols, the UK department store has a wicked new campaign to promote its loyalty programme. The pitch: Love freebies? Get them legally (and not try to pinch stuff from the store). The creative execution is what makes it even more engaging: actual footage of shop lifters at the store.
Wonderbra ads have always been laced with humour (unintended pun). The new ad for their swimwear range takes forward this…
Dear BSNL, hope all is well with you. I hope I am not interrupting you during your lunch time (even…
This TV commercial for Colgate Max, created by Rediffusion DY&R is doing the rounds of ad blogs. I saw it…
Imagine the plight of the Account Manager who goes to brief the creative team about a new print campaign and…
News is rolling in that Microsoft plans to drop Seinfeld from their advertising- after a long run of er…two weeks.…
A recent speech by the Indian ad legend, Mohammed Khan caught the fancy of many ad folks, going by the…
Air India revealed its new logo and livery earlier this week. The change is anchored on the ‘window of opportunity’…
Brands have used Twitter to promote news (media brands fit in well here), handle complaints & service issues, sell products…
Doordarshan, India’s public broadcaster, has announced plans to change its logo. The move is apparently triggered by the need to…
Do oldies from the advertising world add value to digital agencies? That was the question asked recently in a trade…
In advertising, conveying the benefit of a product is considered more effective than simply listing features. It helps consumers relate…
Agency: McCann As expected, Dumb Ways to Die, created for Melbourne Metro, won big at Cannes Lions, 2013. It gained…
In 2016, consulting company R3 Worldwide carried a report on ’40 client-agency relationships that have stood the test of time’.…
The rise of social media has given birth to a new phenomenon in marketing: the urge to be present across all platforms in some form or the other, throughout the year. This has resulted in an artificial pressure to be present in ‘media’ (and I use it within quotes to connote every platform where a brand places its message) virtually 365 days of the year. And that’s not a good thing.
The launch of Reliance Jio has created a flutter in the telecom market in India. While competition is bound to…