Every week, I attempt to share a curated list of best new creative ads. This week: Flipkart SASA LELE sequel for it sale, KitKat ‘Break Mode’ packaging, a theme ad for Hornbach, a DIY & home improvement retailer from Germany, ChatGPT and more. Flipkart: SASA LELE is back As I said about Flipkart’s 2025 sale ad, it’s a tough brief’. Most sale ads from aggregator brands are merely a display of a catalogue especially in…
Every week, I attempt to curate a list of best new creative ads. View my weekly archive and an occasional…
I attempt to share a curated list of clutter-breaking creative ads, every week. This week, lovely ads from ChatGPT, Legora…
Every week, I attempt to share a curated list of best new creative ads. This week: ads for Volkswagen from Paris, a branding project from Brazil and more. Volkswagen: We didn’t invent anything Automobile category advertising is full of cliches. Montage shots of the vehicle’s exteriors and interiors and that’s that. That’s why I like ads which highlight a car’s feature and cue the benefit respecting the intelligence of the audience. A new campaign for…
Every week, I curate a list of clutter breaking creative ads. This week, a uproariously funny new Thai ad for…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
There are hundreds of commercial messages vying for consumer attention everyday across traditional and new media. Only a handful are…
Micromax has clearly embarked on an image makeover. It is attempting to shed the image of a ‘cheap, Chinese knock-off’…
Ashu Mittal, a photographer and self confessed Instagram addict, wrote a lovely post: ‘Don’t hate Instagram but embrace it’. The…
I have been out of ad agency life for over 10 years now. As a consumer and as a mere…
Going by the rapid increase in Facebook fan pages from brands, you’d think that ‘I want a Facebook page’ is…
Recently, a well-known Indian news personality was in the news after she put out a statement on Twitter that she…
Came across this new spot for the Volkswagen Golf. The track for the ad is made up from the sounds recorded in and around the Golf at the shoot. The track was created by Paul Hartnoll of the electronic band Orbital. The idea is to convey that our ordinary, everyday experiences can become out of the ordinary in a Golf. The making of the ad is here (caution: a 12MB file). The idea of ‘sound…
1. Amtrak: Break the Travel Quo One of my earliest lessons in advertising strategy was about correctly defining one’s competition:…
Every day we are exposed to thousands of commercial messages from brands both in traditional and new media. Most of…
‘What is the one thing we want to say?’ That question, or variations thereof (‘what is the single minded proposition?’)…
One of the comments regarding the new ads for KBC is that while the earlier ad themes of the show…
It was titled ‘Fake Cannes Lion Winner’s blog’ and highlighted the ‘creative coincidence’ between the Air India outdoor campaign (which…
Every week, I attempt to curate a list of best new creative ads. View my weekly archive and an occasional…
A majority of ads are simply ignored. That’s a fate worse than being disliked. In the case of the latter,…
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As…
Every category of advertising has a code. A common debate is one about B2B vs B2C. Luxury brands (think high…
In my advertising career, I have not launched or grown an ad agency brand from scratch. So I am no…
It is not uncommon for bosses to frown upon employees who spend time on social media websites at work. Those…
Recently, on the back of the Black Lives Matter campaign, Unilever India came under the microscope regarding its skin lightening…
Xylys, the watch range from Titan Industries is described over at the Titan website as a Swiss-made, impeccably designed watch for…
The pop of a champagne bottle signals celebration. A steak on a sizzler makes you salivate. In the 70’s, the…
The business of marketing & advertising is about persuasion. Brands aim to persuade consumers to change perceptions, switch brands or…
Came across a Nokia N97 web banner in Business Standard. Below the main story on the page, ‘Other Stories’ were…
Much has already been said about the MakeMyTrip ad released on the day of the India-Pakistan cricket match on Oct…
Tablets were proclaimed to be the saviours of the ailing newspaper & magazine industry in the US. Several newspapers and…
I wrote a long post about the basics of marketing communications and the recent controversies around festive ads in India…
Noticed the new Frooti creatives via a billboard recently and thought it was striking. Even in that fleeting medium the visual and the branding was clutter-breaking. First rule of advertising passed. My view on the overall work is that it is highly noticeable and showcases the new design very well.