Every week, I attempt to share a curated list of top new creative ads. Nike’s ‘rip the script’ and few others related to the FIFA World Cup are part of this week’s compilation. Nike: Rip The Script It’s football World Cup time, and every major advertiser is investing in brand campaigns related to the event. Many of the ads have celebrities, great production values, eye-popping graphics and scale. In that context, Nike has released ‘Rip…
Every week, I attempt to share a curated list of clutter-breaking best new creative ads. This week, ads from Faber-Castell,…
Every week, I attempt to share a curated list of clutter breaking new creative ads. The first and the most…
Every week, I attempt to share a curated list of best new creative ads. This week: Flipkart SASA LELE sequel for it sale, KitKat ‘Break Mode’ packaging, a theme ad for Hornbach, a DIY & home improvement retailer from Germany, ChatGPT and more. Flipkart: SASA LELE is back As I said about Flipkart’s 2025 sale ad, it’s a tough brief’. Most sale ads from aggregator brands are merely a display of a catalogue especially in…
Every week, I attempt to curate a list of best new creative ads. View my weekly archive and an occasional…
I attempt to share a curated list of clutter-breaking creative ads, every week. This week, lovely ads from ChatGPT, Legora…
This is a guest post by Anand Narasimha. Anand is Dean & Professor of Marketing at IFIM Business School, Bangalore.With…
Since we live in a world where everyone and every thing is under the microscope thanks to social media, I…
Repartees are always good fun. This anecdote attributed to Winston Churchill is one of the famous ones: Nancy Astor was…
Advertising has changed over the years. Or shall we say it has evolved and adapted as it always does, to…
TV shows and movies have focused on marketing & promotion for a while now. Every trick in the book is…
It’s obvious that the internet, smart phone and the rise of social media have had a huge impact on news…
I quite like the Fashion@Big Bazaar TVCs with Dhoni. More than the creatives (which are not bad) I like the idea behind the campaign. I recall an outdoor campaign for the same brand, trying to promote the same cause a few months back.
Sweet little campaign for RATP, the public transport company in France. It is meant to announce the various sponsorships of…
One of the world’s iconic brands, Alka Seltzer, celebrated its 75th anniversary in 2006. Throughout its history they ‘ve had a high strike rate when it comes to producing memorable, effective advertising.
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As…
Us folks in India are familiar with paint companies’ claims of matching any colour that we have in mind. From…
I liked the insight here: however much you love your gadgets or possessions, parenthood prepares you for sacrifice. And Nissan…
Hilarious spot for Vigorsol Air Action Xtreme chewing gum. Exaggeration is at the heart of confectionery advertising as they have…
I am a big fan of magazines and my collection includes assorted issues of Life (1969 issues!), National Geographic, Wired…
‘Let’s make a viral video’. That’s something several agencies and clients set out to do, when discussing digital marketing ideas.…
Many claim to have chosen careers which they dreamed of since their childhood days. It is common to hear actors,…
Benefit laddering is a technique used in advertising based on the belief that dramatising emotional benefits of a brand has…
So Samsung and Dell are betting big on India as a market for tablets. Samsung Galaxy Tab made a big…
At the Annual Shareholders Meeting this week, Apple gave an indication of their focus on new markets. They plan to…
Microsoft recently touched a chord among both PC and Mac users with their ‘shopping for a laptop’ ad featuring ‘Lauren’.…
Advertising is considered effective when it creates or builds affinity towards a brand or cause, leading to either an action…
Now that my daughter has outgrown the alphabet-learning and basic puzzle apps, she spends a lot of time with interactive…
“What’s the point of making such a costly three and a half minutes long ad film when Google anyways has…
This video put together by Neil Curtis is doing the round of tech & Apple blogs. It compresses the entire…
At the recent WWDC, Apple announced several products, including the next Mac OS X (Mavericks), a new Mac Pro and…
‘Let’s go mobile’, could vie for top place with ‘Lets create a Facebook page’ when it comes to brand manager…
It is said that one of the qualities of great advertising minds is to distill complex business problems and propositions…