John Lewis, NuBank, #NurtureYourCuriosity and more: 10 top creative ads of the week

Every week I attempt to share a compilation of creative ads which caught my eye. Getting noticed is the first requirement of an ad - as otherwise, every other discussion in terms of creativity or efficacy is academic. Among the many hundreds of commercial messages we see everyday only a handful are memorable. Here are… Continue reading John Lewis, NuBank, #NurtureYourCuriosity and more: 10 top creative ads of the week

Tanqueray, WSJ, IKEA and more: top creative ads of the week

Everyday, we come across hundreds of commercial messages - print ads, TV commercials, radio spots, billboards, web banner ads, social media posts and more. Only a handful are even noticed - with a vast majority not paid attention to at all. Even among the few noticed, only a smaller number are remembered. Here are a… Continue reading Tanqueray, WSJ, IKEA and more: top creative ads of the week

AirPods Pro, Argos and more: 5 top creative ads of the week

Every week, I attempt to put together a compilation of creative ads which break through the clutter. I have not had rich pickings this week and among the handful of ads I noticed, here are a few: AirPods Pro: outdoor done right Outdoor is a fleeting medium. In the few moments we have to catch… Continue reading AirPods Pro, Argos and more: 5 top creative ads of the week

10 top creative ads of the week: Experian, Samsung ‘technician’, Tourism Australia and more

I have been blogging for over 10 years now. Some of the posts have been about my views on trends in the the world of advertising & marketing. Over the last few years I have tried to post a compilation of clutter-breaking creative ads every week. Here’s a collection of ads which caught my eye the week ending October… Continue reading 10 top creative ads of the week: Experian, Samsung ‘technician’, Tourism Australia and more

Marmite ‘Mind Control’, Smirnoff, BMW and more: 9 creative ads of the week

Most advertising goes unnoticed. Only a handful manage to break the clutter, get noticed and better still, remembered. Every week, I attempt to share a few compelling ads which caught my eye. This week, the collection of creative ads include TV spots from Marmite, Smirnoff and BMW among others. Marmite: Mind Control There have been… Continue reading Marmite ‘Mind Control’, Smirnoff, BMW and more: 9 creative ads of the week