Every week I attempt to publish a curated list of best new creative ads. Occasionally I share views on trends in the ad industry. This week, new creative ads from Apple for Mac Mini, a Rakshabandhan related ad from Zomato and more. Snickers: behaving like a troll Ad campaigns based on a universal consumer insight lend themselves better to a creative idea. In Snickers the insight is that ‘in-between meal hunger makes us irritable and…
Every week, I attempt to share a curated list of best new creative ads. Getting an ad noticed is itself…
Every week, I attempt to share a curated list of top new creative ads. Such ads pass the first test…
Every week, I attempt to share a curated list of best new creative ads. Occasionally I comment on topics relevant to the ad industry. In this week’s creative compilation: ads from IKEA in Belgium, Cadbury in India and more. IKEA: price per moment I have long argued that value for money is mistakenly attributed to be something that is affordable and packs in some features that are available at a higher price point. You see…
A weekly compilation of best new creative ads is my small tribute to ad agency teams. Ad agencies are expected…
Every week I attempt to curate a list of top new creative ads. It’s a small tribute to the efforts…
It is said that one of the qualities of great advertising minds is to distill complex business problems and propositions…
There is a lot more to marketing than just advertising – understanding consumer needs, crafting a product or service which…
In India, the oft-quoted example of how competition forced a hitherto monopoly brand to change for the better, is likely…
Ad industry veterans said recently in an interview that brands should ‘think apps and not ads’. I respect the two…
Apple’s retail strategy has been hailed as one of the hallmarks of the brand’s success. It’s ‘self-owned and operated’ stores…
The top 3 articles on why we love lists are : A list of reasons why our brain loves lists,…
Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed, so managing to break the clutter is actually a big deal. This week’s compilation includes an ad from OnePlus to announce their partnership with Hasselblad, funny spot for Highkey low-sugar snacks and more. OnePlus: LunarLand The mobile handset market has several dynamics at play:…
Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many…
In a development reminiscent of Minority Report, we may soon see technology that small cameras to be embedded on TV…
Can you imagine this – a brand creating its first piece of advertising after acquiring a billion active users? Facebook…
The marketing world is abuzz with holiday ads and promotions for Stranger Things. In my weekly compilation this week: ads…
Came across these two pieces of creative: one for announcing Kill Bill’s telecast on TV and the other for Animal Planet.
Apparently, the newly launched Bajaj Discover DTS-Si has sold over 100,000 units in the first 50 days of launch -…
Advertising is perhaps one of the handful professions which brings together so many talented individuals under one roof. And many…
For the past few years, I have attempted to share a few compelling creative ads with the audience of this…
This TV commercial for Colgate Max, created by Rediffusion DY&R is doing the rounds of ad blogs. I saw it…
In advertising circles, many mock the use of celebrities in campaigns seeing it as a lazy option. ‘Could not think…
The death of Mita Diran, a copywriter at Y&R Indonesia, got widely reported in ad industry magazines recently. She reportedly…
If it is legal to manufacture it should be legal to advertise it – that’s the argument put forth when…
Recently, there was much furore on social media over an Instagram post from Kent RO Systems for their atta &…
A 150+ year old ad agency brand disappeared recently. WPP took the decision to merge J Walter Thompson and Wunderman…
I happened to see an article in ET about the iPhone launch in India. It promoted a toll-free Airtel number…
The iPhone launch in 2007 was unprecedented in many ways. There was hype and media attention during the launch alright,…
One aspect of Apple’s creativity – apart from it’s products of course, has been the way they handle their advertising.…
Not a single official word from Apple on the ‘Apple Tablet’, but speculations are rife. They span the entire spectrum…
Presentation skills is perhaps one of the most neglected aspects of training in advertising agencies. Ironic, since it is a…
Just read the news report that Apple is planning to preview the next version of iPhone software – the iPhone…
MAD Magazine was one of a kind. It was known for its unique brand of satire on all aspects of popular culture and wielded great influence for several decades. Its publisher William M Gaines refused to accept any form of advertising in the magazine and resorted to spoofing popular ads of the day.
Over the last few days, many enterprises and brands have put out branded communication in support of what has come…