Every week, I attempt to share a curated list of clutter-breaking new creative ads. It’s a small tribute to ad agency teams everywhere who manage to get their ads noticed and talked about. This week: outdoor ads from Disney+ ‘Hu Dis’ in Canada, a TVC for Oura Ring and more. Disney+ Canada: Hu Dis ‘New phone, who dis?’ was meme material a few years ago – slang for meaning “who is this?” used in the…
Every week I attempt to share a curated list of clutter-breaking new creative ads. ‘This is Jeep Country’ – celebrating…
Every week I attempt to share a curated list of clutter-breaking new ads. This week: Flipkart’s Gen Z, Big Billion…
Every week, I attempt to share a curated list of top new creative ads. This week: ads from StableMoney, s.Oliver, Uber Eats, AXA and more. It’s a small tribute to ad agencies – getting an ad noticed is no mean feat and in today’s cluttered world, even more creditable. Stable Money: badhte jao India loves fixed deposits. For decades it has been the default investment option especially when one earns a relatively large amount. It’s…
Every week, I attempt to share a curated list of clutter-breaking new creative ads. Most ads are ignored – a…
Every week I attempt to publish a curated list of best new creative ads. Occasionally I share views on trends…
Advertising funds much of the media business. Even back in the pre-digital era it was acknowledged that the cover price…
Big data. Those two magical words, excite venture capitalists, marketers and media planners alike and are meant to provide deep…
I remember the late Indian advertising legend, Mr. Ravi Gupta say that 50% of the credit for good advertising should…
The description over at YouTube says: Tata Sky+ HD’s latest TVC is the longest TV commercial (with a run time…
The list of trending hashtags on Twitter is meant to be reflect what the Twitterati (or the world at large)…
An ad for the movie, Alice in Wonderland in the form of a cover-wrap in the front page of L.A.…
Reports say that people have begun to queue up for the iPhone 3G launch (on July 11 in the US) in New York – a good one week ahead! Nut cases. Or as Fake Steve Jobs would have said – frigtards.
This week, I came across two glorious spots from Nike – one welcoming Serena Williams to the US Open and…
This is brilliant. The Pets4Pets Project invited little kids in Italy to imagine new social campaigns to help protect the…
Saw this ad from UK, urging women not to go on a drinking binge. The aim is to appeal to…
Every day we see hundreds of commercial messages. But only a handful of them are even noticed. An even smaller…
When you’ve got a good thing going in the Kajol-Crocodile-Lalach combination, why not milk it even more? A new commercial…
A majority of ads are simply ignored. That’s a fate worse than being disliked. In the case of the latter,…
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As…
The new ‘Play with Oreo’ campaign is a dream come true for marketers as far as the central creative idea goes. It is rooted in the product, the product is the hero, cannot be mistaken for any other brand and what’s more leads to a lot of creative possibilities.
The debate about the merits & de-merits of accessing social media networks in the office has been raging for a while. For an AE in a typical mainline, mass media dependent agency, it presents a unique dilemma.
I recently came across a post on Twitter which shared a response from a digital agency to a comment (complaining…
Apple made a whole of product announcements and showcased several videos at yesterday’s Keynote. Among the videos (reactions to iPhone…
There was an interesting discussion on what ails the design industry in India over at Storyboard featuring some industry insiders.…
If we meet someone who speaks well we tend to form a positive opinion of them: we equate articulation with…
In 1899, the U.S. Patent Office commissioner stated that everything that can be invented has been invented. Thomas Edison, who…
Doordarshan, India’s public broadcaster, has announced plans to change its logo. The move is apparently triggered by the need to…
Came across this article at The Unofficial Apple Weblog: one of the bloggers bought a Macbook Pro last week. And…
Will stand alone digital agencies survive or continue to be bought over by the big network agencies or simply shut down? My two bits going by the trends and what clients are likely to look for in their creative partners.
In advertising, is not uncommon to perceive art direction as beautification of an ad. The copy-art team sometimes think independently and one adapts to the others’ idea. But when an idea drives the campaign embellished with great art & copy, magic happens. A new campaign for Hard Rock Casino from Canada seems to be that kind – driven by an idea and made better through craft.
Apple Inc., delivered record results for the Oct-Dec’12 quarter and the stock market responded by pulling the stock down dramatically.…
Whenever a famous logo, especially one that’s been around for a long time, goes for a change, there is criticism…
Creative advertising or idea is ‘attention-getting’ and catalytically relevant representation of brand position and NOT straight translation. For an idea…