Every week, I attempt to share a curated list of best new creative ads. This week: Flipkart SASA LELE sequel for it sale, KitKat ‘Break Mode’ packaging, a theme ad for Hornbach, a DIY & home improvement retailer from Germany, ChatGPT and more. Flipkart: SASA LELE is back As I said about Flipkart’s 2025 sale ad, it’s a tough brief’. Most sale ads from aggregator brands are merely a display of a catalogue especially in…
Every week, I attempt to curate a list of best new creative ads. View my weekly archive and an occasional…
I attempt to share a curated list of clutter-breaking creative ads, every week. This week, lovely ads from ChatGPT, Legora…
Every week, I attempt to share a curated list of best new creative ads. This week: ads for Volkswagen from Paris, a branding project from Brazil and more. Volkswagen: We didn’t invent anything Automobile category advertising is full of cliches. Montage shots of the vehicle’s exteriors and interiors and that’s that. That’s why I like ads which highlight a car’s feature and cue the benefit respecting the intelligence of the audience. A new campaign for…
Every week, I curate a list of clutter breaking creative ads. This week, a uproariously funny new Thai ad for…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
Consider the facts: 78% of CMOs think custom content is the future of marketing; 82 percent of B2C marketers and…
In advertising circles, many mock the use of celebrities in campaigns seeing it as a lazy option. ‘Could not think…
The launch of a major Apple product – especially the iPhone, brings out a slew of negative articles around the…
A copy-oriented campaign for a financial services brand, SwissLife won the Epica d’Or at the Epica Awards, 2011. A new…
Reference to advertising research in Pandeymonium and a response in Brand Equity triggered some thoughts about the topic. When in…
The launch of Reliance Jio has created a flutter in the telecom market in India. While competition is bound to…
Now that the headline has got your attention, here’s the point. The iPhone has been declared a dud in India, at least as of now. So one would imagine that mainline dailies would not give undue attention to something that is not creating a buzz in the market. But not a day passes by without mainline dailies and tech sites writing something about the iPhone – usually provocative stuff. What’s the deal? As usual, trust…
More than the iPhone itself, the App Store is a bigger ‘game changing idea’. By allowing third party developers to…
Goafest is likely to be a dull affair this year, with some leading ad agencies opting out. Industry observers and…
Brands have betted on the Super Bowl for garnering visibility and creating buzz for years now. In the context of the Indian Premier League, what can we observe and learn?
When it comes to browsing Annual Awards books, I used to be as prolific as the creative guys. One Show…
This seems like cause marketing week. The folks at Method, makers of environment-friendly home and personal care products, have created…
Maybe its the Bingo effect, but have you noticed that of late, virtually all the leading brands in the snacking…
The latest ads of Tata Indicom hark back to the quality of their network by creating dissonance about competing networks’…
Recently there was a good read about what ails advertising today. The writer, an advertising veteran, lamented the lack of…
This is brilliant stuff for LEGO. For anyone who has owned and loved LEGO, this strikes a chord. While we…
The residual image of ‘Apple Keynote’ in most people’s minds is likely to be that of a large visual of…
Since we live in a world where everyone and every thing is under the microscope thanks to social media, I…
The ‘Be Together. Not the Same’ addresses a critical need for an identity among all of us. We all want to showcase, express who we are and the most personal device we carry with us – the smart phone does just that. Such a proposition appeals to both current users (reinforcing their choice) and potential users – creating doubts about them being unable to ‘stand out’.
The Micromax Turbo teaser was not a teaser in the classical sense – everyone new what was coming. The expectation…
As consumers, how often have we experienced a situation where we remember elements of an ad (such as a key…
Whenever a famous logo, especially one that’s been around for a long time, goes for a change, there is criticism…
Of late, ads from The Hindu have created a lot of buzz – the previous campaign took a stand against…
Apple has released 3 new commercials, promoting the diversity of Apps on the iPhone. I guess the stage at which…
How often have we heard this: Brand Manager: ‘Hmm, market research indicates that our consumer’s don’t find our products cool.…
Articles on the advertising industry usually cover new account wins, news on creative awards, people or account movements and interviews…
Now that the headline has got your attention, here’s the point. The iPhone has been declared a dud in India,…
The author of this post is Anand Narasimha – Professor-Marketing & Strategy, at IFIM Business School, Bangalore. With three decades…