We all love lists. It helps us save the trouble of researching by presenting bite-sized information that we can quickly digest. Among lists, a count down of sorts increases engagement and debate. Between now and end of the year, there will be lists & ranking across categories – Top 10 movies, news events and so on. My picks for best ad campaigns of 2023 comes in two parts. This list covers ads which I featured…
Every week, I attempt to share a compilation of creative ads which get noticed and convey a relevant message in an interesting fashion. Here…
I attempt to curate a list of clutter-breaking creative ads every week along with an occasional posts on trends in the industry. Last week…
Every business looks forward to the festive season. Globally, the Oct-Dec quarter is considered the best of such seasons. Apple times the launch of its flagship iPhone to coincide with this period. Many brands create ads to capture the festive mood among consumers encouraging them to spend. Christmas themed ads in the west and Diwali-themed ads in India are common during this period. Over the past weeks, I have come across a few festival themed…
Every week I attempt to curate a list of clutter-breaking ads (or the occasional commentary on the business of advertising). This week, select Christmas ads from Kroger, Boots,…