Just when I thought that there are still some places where one is safe from advertising messages, I saw this: InChairTV, a startup in the USA is offering a service where patients can watch TV or a movie while in the dentist’s chair! How does it work? Patients wear hi-tech sunglasses and watch programs between 45 minutes and 2 hours, depending on their procedure. The eyewear is specially designed and transforms the portable DVD players…
Came across this TVC for Big TV promoting its 32 ‘cinema halls’. I must say that the dialogues and the acting combine to make it a laugh-out loud commercial. Not just everyday folk, but even the creatives in advertising agencies are usually stuck on two films for ‘inspiration’ when it comes to dialogues: Sholay and Deewar. These are the staple themes for radio spots. If Ramesh Sippy/Salim-Javed had copyrighted their dialogues they would have been…
Coca-Cola India’s festive season commercial, titled ‘Deep Jalake Dekho’ is out. The rationale behind it is appealing and takes a leadership stance. According to the PR blurb: the creative thought of the new campaign is to capture, how the magical power of Coca-Cola bottle especially during the festive season brings family, friends and even strangers together to celebrate happy moments. The first 20-odd seconds of the ad kept me riveted. There was a sense of…
I had written about the Carlton Skytroopers ad and other big beer ads earlier. The brand recently implemented an idea which is literally the high point of activation ideas – a game of Australian Football played out by the Carlton Draught Sky Troopers, at 10,000 feet! Via Campaign Brief. The event was staged during the recent 150th Anniversary of Australian Football, as a curtain raiser. While this is similar to the Honda Difficult is Worth…
If you need further proof that in certain low involvement categories, audience engagement has to be literally engineered, here is one. Pascall, a brand of fruit chews from Cadbury, is running a hoarding in Auckland, New Zealand that is involving consumers in a literal blow up (Agency: DDB New Zealand). They have created a giant fruit balloon (full of Fruit Bursts) that has been placed on billboard, next to a giant pin. Over the next…
Recently at an internal presentation, I shared this ad as an example of the difference a good proposition makes in a Creative Brief. Usually, the brief (more like a requisition) would simply mean telling the Creative: ‘hey, give me an ad announcing 1125 minutes of free talk time’. But if the proposition were to something like ‘You can read out War and Peace in one go in this plan’, you provide a visual direction. I…
Almost every profession has its own trade magazine. Specialist needs and sports have their own magazines too. I am sure ‘Steel & Metallurgy’ must be the magazine of choice for someone in that industry and every self-respecting golf fan will be addicted to some golf magazine. Among Mac fans, several titles vie for top-dog position. This needless preamble is actually to share with you a nice concept for Propmark – an advertising & marketing magazine…
I hadn’t heard of this brand before but thanks to this ambient idea, I got to know that Shumensko is a Carlsberg-owned beer brand in Bulgaria. And also realized that to make an impact, sometimes you just need to be ‘crate-ive’. Advertising agency: Noble Graphics Creative Studio Advertiser: Carlsberg Bulgaria Creative director: Marsel Levi Art Director: Georgi Kasabov Photographer/Illustrator: Atanas Kanchev Via: Coloribus They simply printed paper bags that looked like 3D beer cases and…
I have always been in two minds about this blog being a repository of global creative work – there are other blogs dedicated in that area and doing a great job of it. But sometimes you have the urge to share something that you’ve seen – even if it reaches 5 more people (as in the readership of this blog!) it is a bonus. So, here’s a funny little ad for Jumbo Peanuts. Idea: careful,…
This takes for a moment to register but tells a whole story in just 6 words and 1 visual. Headline: Don’t trust the road in winter. Advertising Agency: DDB, Milan, Italy Creative Director: Vicky Gitto Art Director: Aureliano Fontana Copywriter: Bruno Vohwinkel Photographer/Retoucher: Pixelway/Corbis I like. Via Ad of Da Month.