Every week, I attempt to share a curated list of best new creative ads. This week: ads for Volkswagen from Paris, a branding project from Brazil and more. Volkswagen: We didn’t invent anything Automobile category advertising is full of cliches. Montage shots of the vehicle’s exteriors and interiors and that’s that. That’s why I like ads which highlight a car’s feature and cue the benefit respecting the intelligence of the audience. A new campaign for…
Every week, I curate a list of clutter breaking creative ads. This week, a uproariously funny new Thai ad for…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
Every week I attempt to share a curated list of best creative ads from around the world. This week: ads from Huggies, Citroen, KitKat and more. Huggies: $500K vs 19 Babies 💩 Product demonstration is an effective way of showcasing specific features, their benefits and aiming to establish superiority over competition and command a premium over competition. In diapers, the most effective proof of efficacy is how it retains the ‘blowouts’. Absorbing leaks, keeping the…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
Apple’s marketing mix – the PR machinery, advertising, shopper strategies have been written about a lot. Apple is said to…
Last weekend, I got a chance to take part in an audio event to discuss ‘The Changing Landscape of branding’.…
Much has been discussed about in Indian social media after a recent blogger’s meet sponsored by a car brand. The…
Over the last few years many CEOs of business enterprises have used social media (especially Twitter) as a platform for…
The Bajaj V is perhaps one of the best brand ideas of recent times. Of course it remains to be…
I missed adding the new Tata Sky ads for its ‘Acting Adda’ a channel dedicated to teaching acting in my latest weekly round up of creative ideas. These ads are good examples of celebrity advertising done right. What works? – the use of Amitabh Bachchan as a character and not as a mere spokesperson. There are many ads which simply get him to speak a few lines on camera and point to the product. The…
Since the breakout of SARS, it’s been boom time for hand sanitizer brands. Their creative propositions have usually been generic…
I quite like this initiative from the organizers of the Cannes Advertising Festival. Worried about the number of participants this…
For some weeks now, I have been reading up about iPhone shortage in the US and British stores. Prior to…
A majority of ads are simply ignored – a fate worse than being disliked. Clutter-breaking creative ads are a rarity.…
We are only half way through 2009 but we’ve already witnessed the death of several brands, some decades-old. Business Pundit…
I guess folks outside of advertising – also known as consumers, have come to accept that advertising exaggerates. Hyperbole is…
Every week, I attempt to share a few creative ads which I thought were clutter-breaking and compelling, aside from some…
I missed adding this campaign to my last ‘creative ideas of the week’ post. These three spots for Whiskas UK…
An interesting outdoor creative for Kracken Black Spiced Rum got a mention on BuzzFeed, Adweek and Huffington Post recently. The…
The ‘Be Together. Not the Same’ addresses a critical need for an identity among all of us. We all want to showcase, express who we are and the most personal device we carry with us – the smart phone does just that. Such a proposition appeals to both current users (reinforcing their choice) and potential users – creating doubts about them being unable to ‘stand out’.
No, don’t get me wrong. We didn’t join the business because agencies serve pizzas on working weekends. It’s because its…
Over the last few days tributes have been pouring for Piyush Pandey. His passing away is a great loss for…
Apple is reportedly in the process of setting up an internal ad agency. This development is seen as a result…
The launch of a major Apple product – especially the iPhone, brings out a slew of negative articles around the…
Advertising is creativity with a commercial angle. Unlike art of art’s sake, advertising has a clear business role to play…
August 9 was the promised launch date for the iPhone 3GS in India. Nothing has happened since then (‘end Nov,…
It was a mixed day for Apple yesterday. Thousands lined up to purchase the iPhone 3G, those that got their…
Air India revealed its new logo and livery earlier this week. The change is anchored on the ‘window of opportunity’…
The concept of Super Apps and the success stories in China (WeChat, Alipay) and South East Asia (GoJek primarily) have…