Every week, I curate a list of clutter breaking creative ads. This week, a uproariously funny new Thai ad for Shield Insurance Brokers, TVC for Tesco Mobile and more. Shield Insurance Broker: After Shit Happens Service The reason why I love Thai advertising like so many others is that the best ones weave in a product story strongly and do a hard sell effortlessly. The ads charm their way into gaining attention and then to…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
Every week I attempt to share a curated list of best creative ads from around the world. This week: ads…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand teams everywhere as getting ads to be noticed is the first and most important task in brand communications. Hope you like this week’s picks of the best creative ads from around the world. Norwegian Consumer Council: A Day in the Life of an Ensh*ttificator Canadian writer Cory Doctorow coined the term ‘enshittification’ to cue how…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
Every week, I attempt to share a curated list of clutter-breaking creative ads. This week, an interesting project to get…
And so Apple announced a new iPhone. Except that it’s not new – at least as ‘defined’ by media, tech…
There isn’t a dearth of social media experts nowadays. Their key target audience logically are the CEOs and CMOs who…
No other subject (apart from increments, perhaps) generates as much heat in an advertising agency as the Creative Brief. While…
A majority of ads go un-noticed. That’s a worse state to be in than being noticed and disliked. An ad…
The launch of Reliance Jio has created a flutter in the telecom market in India. While competition is bound to…
There was an interesting conversation on cult brands, over at Twitter, triggered by this tweet from Karthik. The conversation that…
Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed, so managing to break the clutter is actually a big deal. This week’s compilation includes another Adobe ad with a rock-song sound track, a clever ad for Sainsbury’s with some amazing camera work and more. Adobe Premiere Pro: Fantastic Voyage In the creative community,…
A local discovery platform called Nearbuy called for an ad agency pitch through Facebook Live. Apparently many agencies have responded…
Us advertising folks laughed our guts out when the nice guys at Contract created the Goafest spot on Account Planners.…
Two competing mango juice brands, Maaza and Slice have upped their visibility on media. Both the brands continue to invest…
This takes for a moment to register but tells a whole story in just 6 words and 1 visual. Headline:…
The emphasis on television scripts, ambient media and several other factors has led to a decline of sorts in print advertising. By decline I mean the emphasis on copywriting as a craft.
So Samsung and Dell are betting big on India as a market for tablets. Samsung Galaxy Tab made a big…
Every week I attempt to curate a list of clutter-breaking creative ads. And occasional commentary on the business of advertising.…
Advertising can not just change perceptions but can change behaviour too. One of the best examples I can think of…
How do some brands seize the initiative? How do they take a leadership stance? I guess this is how. Brazil…
For the uninitiated, one of the things Steve Jobs is known for is his ability to make awesome presentations. His…
Another new term has entered the new age marketing & advertising vocabulary: moment marketing. It is essentially topical advertising but…
The launch of Kellogg’s Upma has attracted a lot of media attention. It has been reported as a change of…
Been following the developments of the WWDC through live blogs at Engadget and Gizmodo. The event is showcasing Apple’s support…
Stephen Fry wrote that a single human year is really three digital years. By that yardstick, 2008 was 15 digital years…
The Bajaj V is perhaps one of the best brand ideas of recent times. Of course it remains to be…
While a handful of brands paid millions to be associated with the ICC Cricket World Cup 2011, for me the clear winner was Nike Cricket. Some brands had their fair share of high decibel campaigns – Pepsi’s Change the Game, for instance. And then there were others who force fitted their business association in ads. What worked for me?
There was a time when news was what we read in the papers about events which happened the previous day.…
August 9 was the promised launch date for the iPhone 3GS in India. Nothing has happened since then (‘end Nov,…
There’s been considerable discussion around native advertising (good reads here and here) of late. For the uninitiated, Wikipedia defines native…
There isn’t a dearth of social media experts nowadays. Their key target audience logically are the CEOs and CMOs who…